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jeeves.jeeves.design
jeeves
@jeeves.jeeves.design
writer, designer, bit committer, chismosa, cinéfila, loco de las palomas
opening every social media app and seeing everyone posting ghibli rip-off selfies from the new chatgpt
March 26, 2025 at 10:46 PM
before you judge me, try walking a mile in my yellow submarine crocs
January 16, 2025 at 6:15 PM
every few weeks, cinépolis drop shockingly high-effort themed lettermarks for new movie releases — they’re always so fun, and showcase strong long-term vision

and these are just the static versions — most are fully-animated renders, and run during screening pre-rolls
December 12, 2024 at 3:43 PM
the old cinépolis logo also had two elements: a nod to film (the strips), and the star (cool, but inessential)

the new one KEPT the nod to film, and bid adieu to the star

BUT it also gained something: a lettermark. the ‘C’ can stand by itself. and as a framing device, it’s been an all-time great
December 12, 2024 at 3:43 PM
the rebrand keeps the least important element, and not even in a recognisable way, NOR a functional one — alone, it just looks like a spring or a squiggle, and as a framing device, it’s not got the easiest-to-work-with geometry
December 12, 2024 at 3:43 PM
cinemex’s desire to move away from film strip imagery is (mostly) understandable

but when cinépolis did it (abandoning a cool negative-space star along the way... we all have to make sacrifices) they chipped through the ‘C’ as a nod to film projection — subtle, but so effective
December 12, 2024 at 3:43 PM
good morning to everyone except the cinemex rebrand
December 12, 2024 at 3:43 PM
no thoughts, just pigeon chair
November 29, 2024 at 10:43 PM
the cinema itself is so, so cool, but that tagline? astounding. and the visual branding, with typography that (quite poetically) straddles the line between the old (classical forms) and the new (the responsive ‘H’ as a framing device, with subtly-animated boil lines no less! look closely)? god-tier.
November 28, 2024 at 7:38 PM
extremely cool branding/copywriting/cinema/geography thing: a movie theatre that sits on the US/canada border just got a rebrand (by montreal studio ‘harrison fun’), with the tagline:

‘the only cinema in the USA without a screen’

because the seats are in the US, but the screen is canada

perfect
November 28, 2024 at 7:38 PM
no thoughts, just watermelon duck table
November 25, 2024 at 4:48 AM
the ‘in the heights’ movie adaptation (which, like ‘wicked’, was directed by jon m. chu), did the same thing: passing up the logo that was used in all of the marketing and opting for a title card more closely-inspired by the artwork from the original stage musical
November 24, 2024 at 6:51 PM
the title card for ‘wicked’, interestingly, eschews the logo that’s been used in all of the marketing (which is based on the logo for the stage musical) in favour of a title treatment that nods to the title card of ‘the wizard of oz’ (1939)
November 24, 2024 at 6:45 PM
50 cent ramen vs. 100 cent ramen
November 21, 2024 at 11:34 PM
the symmetry in jaguar’s new monogram is cool for like five seconds until you realise it just kinda reads as ‘junior’ 😐
November 20, 2024 at 1:13 AM
i guess it was only a matter of time before i posted disappointing corporate rebrands on here
November 20, 2024 at 1:00 AM
toad in the hole
November 18, 2024 at 6:37 PM
we also have a dessert called spotted dick
November 18, 2024 at 6:36 PM
vroom vroom
November 17, 2024 at 7:21 AM
so many historic movies about wars, kings, gods, etc. and none about the ancient skateboarding dogs we’ve dug up statues of??
November 16, 2024 at 3:16 AM
you vs. the guy she told you not to worry about
November 15, 2024 at 2:50 PM
imagine being the designer who sat down to make a logo for the ferris wheel in atlanta

imagine noticing that the middle letter of ‘skyview’ is a downwards-pointing ‘V’

and that the middle letter of ‘atlanta’ is an upwards-pointing ‘A’

imagine your unbridled joy in that moment
November 15, 2024 at 1:22 AM
on a family trip to the beach right now and my camera roll is 0% selfies with loved ones and 100% videos of pigeons going absolutely feral for a stray hot dog
November 15, 2024 at 1:13 AM
chocolate sprinkles on bread (hagelslag)
November 14, 2024 at 2:04 AM
cool to see lots of celebs joining bluesky, i’m personally waiting for tom from ‘will it blend?’ and the skateboarding bollard
November 14, 2024 at 2:01 AM