Jen Cornwell
@jcornwell.bsky.social
Sr. Director of #AISEO at Tinuiti
✌🏻👽🖖🏻
Things I like: digital marketing, the Padres, Buffalo Bills, running, reading
✌🏻👽🖖🏻
Things I like: digital marketing, the Padres, Buffalo Bills, running, reading
Clients are using AI to send requests to us in slack - one person just sent me an analysis that is definitely AI generated and also incredibly wrong.
Help. Help me, please. 🫠
Help. Help me, please. 🫠
October 30, 2025 at 2:34 AM
Clients are using AI to send requests to us in slack - one person just sent me an analysis that is definitely AI generated and also incredibly wrong.
Help. Help me, please. 🫠
Help. Help me, please. 🫠
Easily the best event swag I’ve ever received - they had the mugs in the bag and someone there to engrave your name
October 21, 2025 at 4:04 PM
Easily the best event swag I’ve ever received - they had the mugs in the bag and someone there to engrave your name
Facebook posts from public groups are showing up in the Discussions & Forums SERP feature
October 18, 2025 at 12:27 AM
Facebook posts from public groups are showing up in the Discussions & Forums SERP feature
I’m in a talk where someone is spending a bunch of time talking about LLMs.txt and how to use them??
…help lol #brightonseo
…help lol #brightonseo
a man wearing a headband with the words bruh what written on it
ALT: a man wearing a headband with the words bruh what written on it
media.tenor.com
September 24, 2025 at 9:12 PM
I’m in a talk where someone is spending a bunch of time talking about LLMs.txt and how to use them??
…help lol #brightonseo
…help lol #brightonseo
Here to get yelled at at 9:15AM 🤘🏼 @wilreynolds.bsky.social
September 23, 2025 at 4:29 PM
Here to get yelled at at 9:15AM 🤘🏼 @wilreynolds.bsky.social
It’s #brightonseo week - time to brush off BlueSky again 😅
September 23, 2025 at 4:55 AM
It’s #brightonseo week - time to brush off BlueSky again 😅
Helping my friend build a website for her new physical therapy clinic and can’t believe I’m seeing some of the same stock photos I used for clients 10 years ago 😂 it’s like seeing old friends
September 20, 2025 at 4:20 PM
Helping my friend build a website for her new physical therapy clinic and can’t believe I’m seeing some of the same stock photos I used for clients 10 years ago 😂 it’s like seeing old friends
Hot take: I spent 7 years using outlook for work, yearning for Gmail.
Well now that I’m in Gmail I HATE IT.
Why does it thread the email convos like that??
Why does the inbox send me into a panic??
Why can’t it tell when I want bullets??
Why is the default reply to a single PERSON & not REPLY ALL
Well now that I’m in Gmail I HATE IT.
Why does it thread the email convos like that??
Why does the inbox send me into a panic??
Why can’t it tell when I want bullets??
Why is the default reply to a single PERSON & not REPLY ALL
July 10, 2025 at 3:07 AM
Hot take: I spent 7 years using outlook for work, yearning for Gmail.
Well now that I’m in Gmail I HATE IT.
Why does it thread the email convos like that??
Why does the inbox send me into a panic??
Why can’t it tell when I want bullets??
Why is the default reply to a single PERSON & not REPLY ALL
Well now that I’m in Gmail I HATE IT.
Why does it thread the email convos like that??
Why does the inbox send me into a panic??
Why can’t it tell when I want bullets??
Why is the default reply to a single PERSON & not REPLY ALL
Everyday I am reminded of how far we are from an agentic AI experience
June 25, 2025 at 12:02 AM
Everyday I am reminded of how far we are from an agentic AI experience
GBP agency account tool is being deprecated per the Google rep I just chatted with…
Is all their documentation still available? Yes. Are there any notices on the pages? No.
Has the documentation been live for the last 3 months? Also yes.
I’m so irritated rn 🫠
Is all their documentation still available? Yes. Are there any notices on the pages? No.
Has the documentation been live for the last 3 months? Also yes.
I’m so irritated rn 🫠
March 28, 2025 at 11:27 PM
GBP agency account tool is being deprecated per the Google rep I just chatted with…
Is all their documentation still available? Yes. Are there any notices on the pages? No.
Has the documentation been live for the last 3 months? Also yes.
I’m so irritated rn 🫠
Is all their documentation still available? Yes. Are there any notices on the pages? No.
Has the documentation been live for the last 3 months? Also yes.
I’m so irritated rn 🫠
My new favorite thing in a pitch is navigating the conversation around all of the AI generated content I’ve found on their website.
At this point I don’t even need the AI content checker.
At this point I don’t even need the AI content checker.
January 15, 2025 at 7:27 AM
My new favorite thing in a pitch is navigating the conversation around all of the AI generated content I’ve found on their website.
At this point I don’t even need the AI content checker.
At this point I don’t even need the AI content checker.
In case you need a v last minute gift:
7 days of lunches - 7 gift cards to their favorite lunch spots, or lunch spots near their home/office!
7 days of lunches - 7 gift cards to their favorite lunch spots, or lunch spots near their home/office!
December 24, 2024 at 10:28 PM
In case you need a v last minute gift:
7 days of lunches - 7 gift cards to their favorite lunch spots, or lunch spots near their home/office!
7 days of lunches - 7 gift cards to their favorite lunch spots, or lunch spots near their home/office!
ChatGPT 🤝 My Social Anxiety
December 24, 2024 at 7:43 AM
ChatGPT 🤝 My Social Anxiety
The Polar Express movie feels like a fever dream.
December 16, 2024 at 5:10 AM
The Polar Express movie feels like a fever dream.
A December core update eh?
elmo from sesame street is surrounded by flames and the word chaos is above him
ALT: elmo from sesame street is surrounded by flames and the word chaos is above him
media.tenor.com
December 12, 2024 at 5:57 PM
A December core update eh?
I was on a thread/post hating on the avg position metric in GSC recently and I think I finally found a useful application in my ten years of SEO reporting 😅
Avg position is great for looking at one keyword for large multilocation businesses where they could rank differently in many markets.
Avg position is great for looking at one keyword for large multilocation businesses where they could rank differently in many markets.
December 6, 2024 at 1:38 AM
I was on a thread/post hating on the avg position metric in GSC recently and I think I finally found a useful application in my ten years of SEO reporting 😅
Avg position is great for looking at one keyword for large multilocation businesses where they could rank differently in many markets.
Avg position is great for looking at one keyword for large multilocation businesses where they could rank differently in many markets.
Are gastropubs still a thing?
Pretty gastropubs are the reason I’m eating truffle fries in a Dave & Buster’s right now.
Pretty gastropubs are the reason I’m eating truffle fries in a Dave & Buster’s right now.
December 3, 2024 at 3:58 AM
Are gastropubs still a thing?
Pretty gastropubs are the reason I’m eating truffle fries in a Dave & Buster’s right now.
Pretty gastropubs are the reason I’m eating truffle fries in a Dave & Buster’s right now.
Participated in both the turkey trot and turkey rot activities this week 🤗
December 1, 2024 at 9:16 PM
Participated in both the turkey trot and turkey rot activities this week 🤗
I love the Prime Vision Next Gen Stats broadcast for football on Prime. I’d watch every game like this if I could tbh.
November 29, 2024 at 8:08 PM
I love the Prime Vision Next Gen Stats broadcast for football on Prime. I’d watch every game like this if I could tbh.
Overslept my first Turkey Trot 🥲
Ran an unofficial one by myself (along with everyone else on the Embarcadero).
Now for cinnamon rolls.
Ran an unofficial one by myself (along with everyone else on the Embarcadero).
Now for cinnamon rolls.
November 28, 2024 at 5:46 PM
Overslept my first Turkey Trot 🥲
Ran an unofficial one by myself (along with everyone else on the Embarcadero).
Now for cinnamon rolls.
Ran an unofficial one by myself (along with everyone else on the Embarcadero).
Now for cinnamon rolls.
“We can bake the apple pie tonight and eat a slice. We don’t have to wait until tomorrow, we have free will.”
November 28, 2024 at 6:33 AM
“We can bake the apple pie tonight and eat a slice. We don’t have to wait until tomorrow, we have free will.”
Reposted by Jen Cornwell
did a little write up of my brightonSEO talk for my SERPology subscribers !
open.substack.com/pub/serpolog...
open.substack.com/pub/serpolog...
SEO Testing Framework
Why Guess When You Can Test?
open.substack.com
November 27, 2024 at 6:38 PM
did a little write up of my brightonSEO talk for my SERPology subscribers !
open.substack.com/pub/serpolog...
open.substack.com/pub/serpolog...
📣 jump links, rise up 📣
I. JUST. WANT. THE. RECIPE. I. DON'T. WANT. FOUR. PAGES. OF. STORY. ABOUT. HOW. THIS. WAS. YOUR. AUNT. LINDA'S. FAVORITE. DISH. ON. WINTER. ESCAPES. TO. THE. MOUNTAINS.
November 28, 2024 at 12:53 AM
📣 jump links, rise up 📣
Reposted by Jen Cornwell
Seems like November Core Update is likely to roll into Thanksgiving and Black Friday. Kind of hard to separate the many queries impacted by SRA penalties. Feels kind of meh to me so far, but we'll see what the next week or so brings.
I guess this Google update will not be done before Thanksgiving and not done within 2 weeks ("up to 2 weeks" )
November 27, 2024 at 11:51 PM
Seems like November Core Update is likely to roll into Thanksgiving and Black Friday. Kind of hard to separate the many queries impacted by SRA penalties. Feels kind of meh to me so far, but we'll see what the next week or so brings.
If you run miles on Thanksgiving, the calories you burn are doubled.
This is scientific fact.
This is scientific fact.
November 28, 2024 at 12:42 AM
If you run miles on Thanksgiving, the calories you burn are doubled.
This is scientific fact.
This is scientific fact.