The ability to get a compelling message across in not many words is a valuable skill. Unfortunately, with the perception that “AI does it for free,” it’s losing its value for many marketers.

We’re in this strange space where we’re prioritising reach to robots with copy that no one wants to read.

And the advertiser gets to support astronomical levels of fraud into his the bargain.

I guess everyone can put those mothballed nuclear power stations back on ice.

If only there were, say, books on this stuff that explained the basics.

So true.

Many firms struggle with even the basics of data hygiene.

A study from MIT and Melbourne Business School found that something as basic as gender targeting is only accurate 42.3% of the time.

The accuracy for something specific such as senior IT decision makers? Just 7.5%.

The problem with personalisation tends to be more an issue of data accuracy.

An MIT and Melbourne Business School study found that something as basic as gender targeting is only accurate 42.3% of the time. The accuracy for something more specific such as senior IT decision makers? Just 7.5%.

I try to subvert the norm — eg, a party of orcs on a mission to reclaim the treasure an adventuring party stole from them.

I look at great fantasy art and think around what may have led to that scene.

I focus on the kind of experience I want the players to have and worry about the details later

Despite the ‘compliment’, I think too many people really mean they are stealing it (or if they’re an AI company, using it to train their LLM).

Absolutely. It’s a shame that so much of the richness of Stoicism has been reduced to the dichotomy of control.