Jason Ball
@jasonball.bsky.social
Founder of B2B marketing agency Considered Content and author of the Modern Marcus.
Top-performing tech marketers are *far* more likely to have a written strategy than the also-rans:
— 91% of top-performing lead gen marketers have a strategy vs 67% of average performers
— For demand gen it’s 90% vs 69%
— And for brand building it’s 88% vs 72%
Full report: bit.ly/49d40p3
#B2B
— 91% of top-performing lead gen marketers have a strategy vs 67% of average performers
— For demand gen it’s 90% vs 69%
— And for brand building it’s 88% vs 72%
Full report: bit.ly/49d40p3
#B2B
November 28, 2024 at 10:51 AM
Top-performing tech marketers are *far* more likely to have a written strategy than the also-rans:
— 91% of top-performing lead gen marketers have a strategy vs 67% of average performers
— For demand gen it’s 90% vs 69%
— And for brand building it’s 88% vs 72%
Full report: bit.ly/49d40p3
#B2B
— 91% of top-performing lead gen marketers have a strategy vs 67% of average performers
— For demand gen it’s 90% vs 69%
— And for brand building it’s 88% vs 72%
Full report: bit.ly/49d40p3
#B2B