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Jakob Wirl
@jakobsenwirlsen.bsky.social
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Krass: Wenn Google eine KI-Übersicht zur Suchanfrage einblendet, fällt die Anzahl der Klicks fast um die Hälfte

Aus einer neuen Untersuchung von @pewresearch.org
Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one. Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).
July 23, 2025 at 5:12 AM