Loss leader or penetration pricing to acquire customers. Not completely uncommon

That's cool - but makes me think Nightmare on Elm Street or Poltergeist - spooky.

Blue days
All of them gone
Nothing but blue skies
From now on

I never saw the sun shining so bright
Never saw things going oh-so right
Noticing the days hurrying by
When you're in love, my how they fly

Blue days
All of them gone
Nothing but blue skies
From now on

Welcome to BlueSky. thanks Ella!

5. value = fn(price, quality and service)

the failure of most retailers is poor pricing without allowances to flex to meet customer needs

Want higher profits, price better, improve quality and improve service and customers will pick you every time

4. Allowances are opportunity Costs - your goal is to protect the PROFIT MARKUP

Customer A pays full markup $69
Customer B pays partial markup $59
Customer c pays lower markup $49

This enables discounts and shipping as levers while protecting Profit Markup

3. IMU Pricing solves for both high and low price customers

COGS + Profit Markup + Allowances + Market Markup = Selling Price

$10 + $30 + $10 (discounts) + $5 (shrink) + $7 (shipping) + $7 market = $69 selling price

2. Embracing that different customers value your product at different price points is the point of effective pricing

Higher prices come with higher margins and fewer units

Lower prices come with lower margins and more units

1. Price Elasticity of Demand works the value equation

Ask 100 different people on the street what they would pay for a coffee cup and get 100 different answers

They are all correct - it's how they value that cup

You bet. Good luck!

Put it in the price, not the fees. Then you can sell your products as in home and avoid consumers hating fees.

Price = COGS + Profit Markup + Allowances (shrink, discounts, shipping cost) = IMU Price ~ round to Selling Price.

Gives you the ability to flex pricing to meet customers :-)

Sweet! Rebuild the pricing on the platform for products:

Cost in inventory, markup on product, price on variants - it's all over the place.

IMU = COGS + Profit Markup + Allowances (discounts, shrink, shipping costs) = IMU Price ~ Market Selling Price (round up)

Better pricing tool! Good luck!

Does being shocked by live electrical wires count?

That's cool...