Ivy Yang
@ivylala.bsky.social
Writes Calling the Shots Substack, FT Chinese column. Founded Wavelet Strategy to do better comms work. The future of PR is thought leadership and substance.
Reposted by Ivy Yang
The past months, I analysed >25 expert interviews and tens of media articles tracking the development of TikTok Shop.
Today, we close this Tech Buzz China series with a look at its operational models and the progress (or lack thereof) of live commerce.
techbuzzchina.substack.com/p/tiktok-sho...
Today, we close this Tech Buzz China series with a look at its operational models and the progress (or lack thereof) of live commerce.
techbuzzchina.substack.com/p/tiktok-sho...
February 15, 2025 at 11:50 AM
The past months, I analysed >25 expert interviews and tens of media articles tracking the development of TikTok Shop.
Today, we close this Tech Buzz China series with a look at its operational models and the progress (or lack thereof) of live commerce.
techbuzzchina.substack.com/p/tiktok-sho...
Today, we close this Tech Buzz China series with a look at its operational models and the progress (or lack thereof) of live commerce.
techbuzzchina.substack.com/p/tiktok-sho...
Reposted by Ivy Yang
Having your emails read back to you by lawyers is like having someone go through your underwear drawer. Not in a kinky, fun way! More like in a serving-a-search-warrant sort of way. But every crisis comms person should go through this at least once. williammoss.substack.com/p/we-can-cha...
January 3, 2025 at 5:19 PM
Having your emails read back to you by lawyers is like having someone go through your underwear drawer. Not in a kinky, fun way! More like in a serving-a-search-warrant sort of way. But every crisis comms person should go through this at least once. williammoss.substack.com/p/we-can-cha...
Justin Sun in another brilliant PR stunt that solidified his notoriety.
November 29, 2024 at 11:50 PM
Justin Sun in another brilliant PR stunt that solidified his notoriety.
Eating the pie of ReelShort 😄
TikTok Considers Quibi-Style Minidramas to Broaden Appeal
TikTok is exploring the idea of adding TV-like drama series with episodes lasting just a few minutes, a popular concept in China.
www.theinformation.com/articles/tik...
TikTok is exploring the idea of adding TV-like drama series with episodes lasting just a few minutes, a popular concept in China.
www.theinformation.com/articles/tik...
TikTok Considers Quibi-Style Minidramas to Broaden Appeal
Everyone from Hollywood veteran Jeffrey Katzenberg to Snap and Meta Platforms has tried luring Americans with minuteslong TV-style shows on social media apps. All have failed. But that isn’t deterring...
www.theinformation.com
November 17, 2024 at 3:07 AM
Eating the pie of ReelShort 😄
Does Blue Sky know that Chinese EV maker Nio’s tagline is “Blue Sky Coming”? It’s giving sisterhood vibes 😂
November 17, 2024 at 3:04 AM
Does Blue Sky know that Chinese EV maker Nio’s tagline is “Blue Sky Coming”? It’s giving sisterhood vibes 😂