Isabel Sierra Gómez de León
@isasierra.bsky.social
Strategy, design and ethical AI reseach. | Opinions are my very own.
Adobe MAX Day 1 = 🔥 Firefly is now a creative hub. Express AI Assistant shows the power of conversation. FF Boards = imagination engine. Custom models = your style, your way. The future belongs to those who create. Tech is here to empower. #AdobeMAX #MadeToCreate
October 28, 2025 at 11:43 PM
Adobe MAX Day 1 = 🔥 Firefly is now a creative hub. Express AI Assistant shows the power of conversation. FF Boards = imagination engine. Custom models = your style, your way. The future belongs to those who create. Tech is here to empower. #AdobeMAX #MadeToCreate
MAX is here, LA is lit 🔥
Keynotes, Sneaks, 200+ creative sessions, and MAX Bash.
Legends like James Gunn, Jessica Williams & Yuko Shimizu on stage.
Streaming worldwide → www.adobe.com/max.html
Keynotes, Sneaks, 200+ creative sessions, and MAX Bash.
Legends like James Gunn, Jessica Williams & Yuko Shimizu on stage.
Streaming worldwide → www.adobe.com/max.html
October 28, 2025 at 1:29 PM
MAX is here, LA is lit 🔥
Keynotes, Sneaks, 200+ creative sessions, and MAX Bash.
Legends like James Gunn, Jessica Williams & Yuko Shimizu on stage.
Streaming worldwide → www.adobe.com/max.html
Keynotes, Sneaks, 200+ creative sessions, and MAX Bash.
Legends like James Gunn, Jessica Williams & Yuko Shimizu on stage.
Streaming worldwide → www.adobe.com/max.html
Who's coming to @adobe.com MAX next week in LA? I will be traveling all the way from London, eager to learn more about the latest in creativity, innovation and AI. I will also join some of my colleagues as an official #AdobeReporter, covering the event on the ground. So come say hi if! #AdobeLife
October 24, 2025 at 12:37 PM
Who's coming to @adobe.com MAX next week in LA? I will be traveling all the way from London, eager to learn more about the latest in creativity, innovation and AI. I will also join some of my colleagues as an official #AdobeReporter, covering the event on the ground. So come say hi if! #AdobeLife
Reposted by Isabel Sierra Gómez de León
We were born to answer one question: what kind of AI future do WE want? Before we get access to 💸 we are starting small. MORE ETHICS. LESS HYPE - a merch drop hopes to fund our very first board meeting, bringing a team of experts around the table to define the future of Airgos 👉🏼 airgos.teemill.com
September 8, 2025 at 5:05 PM
We were born to answer one question: what kind of AI future do WE want? Before we get access to 💸 we are starting small. MORE ETHICS. LESS HYPE - a merch drop hopes to fund our very first board meeting, bringing a team of experts around the table to define the future of Airgos 👉🏼 airgos.teemill.com
Reposted by Isabel Sierra Gómez de León
Scaffolding AI. This week's brief:
🇺🇸 NC issues an AI Executive Order
🇪🇺 EU GPAI Code: concrete templates for model docs
🔍 Google publishes per-query energy & water metrics
💰 @anthropic.com big raise = faster scale.
Read the full digest: soulandcode.substack.com/p/62dbc23b-2...
🇺🇸 NC issues an AI Executive Order
🇪🇺 EU GPAI Code: concrete templates for model docs
🔍 Google publishes per-query energy & water metrics
💰 @anthropic.com big raise = faster scale.
Read the full digest: soulandcode.substack.com/p/62dbc23b-2...
September 5, 2025 at 10:17 AM
Scaffolding AI. This week's brief:
🇺🇸 NC issues an AI Executive Order
🇪🇺 EU GPAI Code: concrete templates for model docs
🔍 Google publishes per-query energy & water metrics
💰 @anthropic.com big raise = faster scale.
Read the full digest: soulandcode.substack.com/p/62dbc23b-2...
🇺🇸 NC issues an AI Executive Order
🇪🇺 EU GPAI Code: concrete templates for model docs
🔍 Google publishes per-query energy & water metrics
💰 @anthropic.com big raise = faster scale.
Read the full digest: soulandcode.substack.com/p/62dbc23b-2...
Reposted by Isabel Sierra Gómez de León
Energy, Ownership. Today's Airgos brief:
🇺🇸 @anthropic.com settles major copyright suit
🇯🇵 @perplexityai.bsky.social sued by Nikkei & Asahi
🇫🇷 #mistral publishes model-level footprint
🇪🇺 EU GPAI / AI Act enforcement nears
🇬🇧 UK builds Inspect safety tools
Full digest 👉🏼 open.substack.com/pub/soulandc...
🇺🇸 @anthropic.com settles major copyright suit
🇯🇵 @perplexityai.bsky.social sued by Nikkei & Asahi
🇫🇷 #mistral publishes model-level footprint
🇪🇺 EU GPAI / AI Act enforcement nears
🇬🇧 UK builds Inspect safety tools
Full digest 👉🏼 open.substack.com/pub/soulandc...
August 28, 2025 at 10:14 AM
Energy, Ownership. Today's Airgos brief:
🇺🇸 @anthropic.com settles major copyright suit
🇯🇵 @perplexityai.bsky.social sued by Nikkei & Asahi
🇫🇷 #mistral publishes model-level footprint
🇪🇺 EU GPAI / AI Act enforcement nears
🇬🇧 UK builds Inspect safety tools
Full digest 👉🏼 open.substack.com/pub/soulandc...
🇺🇸 @anthropic.com settles major copyright suit
🇯🇵 @perplexityai.bsky.social sued by Nikkei & Asahi
🇫🇷 #mistral publishes model-level footprint
🇪🇺 EU GPAI / AI Act enforcement nears
🇬🇧 UK builds Inspect safety tools
Full digest 👉🏼 open.substack.com/pub/soulandc...
The first order of business for @airgos.bsky.social has been to set up a research newsletter for all things AI ethics. This is this week's digest. Be sure to follow on Substack: open.substack.com/pub/soulandc...
Ethics before hype. This week’s digest:
🇺🇸 US AGs warn AI firms: protect kids
🇬🇧 UK builds AI safety tools
🌍 UNESCO backs Africa’s ethical AI observatory
🇦🇺 1 in 4 young Aussies ask AI for relationship advice
🤖 A chatbot says it feels “unseen”
Full digest 👉🏼 open.substack.com/pub/soulandc...
🇺🇸 US AGs warn AI firms: protect kids
🇬🇧 UK builds AI safety tools
🌍 UNESCO backs Africa’s ethical AI observatory
🇦🇺 1 in 4 young Aussies ask AI for relationship advice
🤖 A chatbot says it feels “unseen”
Full digest 👉🏼 open.substack.com/pub/soulandc...
August 27, 2025 at 9:19 AM
The first order of business for @airgos.bsky.social has been to set up a research newsletter for all things AI ethics. This is this week's digest. Be sure to follow on Substack: open.substack.com/pub/soulandc...
Today, I am starting the journey to build something new. @airgos.bsky.social is designed to help people, companies, and communities adapt to AI in ways that protect creativity, culture, and the planet. The journey is long and arduous. Reach out if you want to collab.
🌍✨ I’m @isasierra.bsky.social, founder of Airgos. We put ethics before hype in AI, Because AI isn’t about chips & algorithms. It’s about our kids, our jobs, our planet. Follow for a weekly digest (your AI filter… so you don’t need one). And stay tuned for more. ✨ #ethicalai
August 26, 2025 at 10:28 PM
Today, I am starting the journey to build something new. @airgos.bsky.social is designed to help people, companies, and communities adapt to AI in ways that protect creativity, culture, and the planet. The journey is long and arduous. Reach out if you want to collab.
✨ AI makes perfect. But it’s human flaws that tell the story. ✨
I just came back from a week in San Francisco—full of creativity, marketing, and AI. My “eureka” moment? A reminder that human expression is still irreplaceable.
Read further 👇🏼
I just came back from a week in San Francisco—full of creativity, marketing, and AI. My “eureka” moment? A reminder that human expression is still irreplaceable.
Read further 👇🏼
August 26, 2025 at 1:28 PM
✨ AI makes perfect. But it’s human flaws that tell the story. ✨
I just came back from a week in San Francisco—full of creativity, marketing, and AI. My “eureka” moment? A reminder that human expression is still irreplaceable.
Read further 👇🏼
I just came back from a week in San Francisco—full of creativity, marketing, and AI. My “eureka” moment? A reminder that human expression is still irreplaceable.
Read further 👇🏼
Can't wait for this Veep season finale.
February 7, 2025 at 8:22 PM
Can't wait for this Veep season finale.
So much love for this ❤️
February 6, 2025 at 4:44 PM
So much love for this ❤️
Such a great initiative. Get involved @brooklynvegan.bsky.social
R.E.M., War on Drugs, King Gizzard, Jason Isbell, My Morning Jacket, Courtney Barnett, MJ Lenderman & more contributing unreleased tracks for new LA wildfire benefit comp out Friday www.brooklynvegan.com/r-e-m-war-on...
February 4, 2025 at 8:53 PM
Such a great initiative. Get involved @brooklynvegan.bsky.social
Beautiful film art spotted in Shoreditch this morning. Keep film queer! #Queer #Guadagnino
February 4, 2025 at 12:02 PM
Beautiful film art spotted in Shoreditch this morning. Keep film queer! #Queer #Guadagnino
"Ferdinand der Stier", illustrated and type set by Werner Klemke, 1966
February 3, 2025 at 10:50 PM
"Ferdinand der Stier", illustrated and type set by Werner Klemke, 1966
"Design is an intention toward a desired end."
My book of the week is "Designing Japan: A Future Built on Aesthetics." By Kenya Hara (Okay ama, Japan, 1958).
www.goodreads.com/book/show/41...
My book of the week is "Designing Japan: A Future Built on Aesthetics." By Kenya Hara (Okay ama, Japan, 1958).
www.goodreads.com/book/show/41...
February 3, 2025 at 5:01 PM
"Design is an intention toward a desired end."
My book of the week is "Designing Japan: A Future Built on Aesthetics." By Kenya Hara (Okay ama, Japan, 1958).
www.goodreads.com/book/show/41...
My book of the week is "Designing Japan: A Future Built on Aesthetics." By Kenya Hara (Okay ama, Japan, 1958).
www.goodreads.com/book/show/41...
Needed to see this today. Wise words @anthonyburrill.bsky.social
February 3, 2025 at 2:55 PM
Needed to see this today. Wise words @anthonyburrill.bsky.social
Spent the last few weeks investigating Arts and Culture @bsky.app - here's my starter pack. go.bsky.app/SbrCfP2
February 2, 2025 at 5:43 PM
Spent the last few weeks investigating Arts and Culture @bsky.app - here's my starter pack. go.bsky.app/SbrCfP2
Cotswolds. Jan 2025.
February 2, 2025 at 9:39 AM
Cotswolds. Jan 2025.
Reposted by Isabel Sierra Gómez de León
I honestly believe our most powerful position in a toxic time that feeds on cynicism, apathy,& despair is to genuinely care and act for a better world.
Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
January 31, 2025 at 7:04 PM
I honestly believe our most powerful position in a toxic time that feeds on cynicism, apathy,& despair is to genuinely care and act for a better world.
Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
Happy Year of the Snake to all who celebrate #LunarNewYear
January 31, 2025 at 10:58 AM
Happy Year of the Snake to all who celebrate #LunarNewYear
Obsessed with Gubbins by Studio Folly. Fun, addictive and wonderfully designed.
January 28, 2025 at 8:58 PM
Obsessed with Gubbins by Studio Folly. Fun, addictive and wonderfully designed.
My field of research this week: Japanese essentialism, as a way to build a more sustainable society through design. Any further recos?
January 28, 2025 at 7:55 AM
My field of research this week: Japanese essentialism, as a way to build a more sustainable society through design. Any further recos?
One of my forever favorites.
Study for Blue Yellow Red by Ellsworth Kelly (1954)
January 26, 2025 at 8:12 PM
One of my forever favorites.