Irina Pencheva
irinap.bsky.social
Irina Pencheva
@irinap.bsky.social
Product and public sector tech geek. Mom of 2. Thrives being busy. Prevention at NHSE. Formerly of GOV.UK Notify and GOV.UK Forms at Government Digital Service
Reposted by Irina Pencheva
My colleague Caroline has written about how we’re trying to break silos at the NHS by building a service catalogue: medium.com/@carolinefin... 💙
Breaking siloes with a service catalogue
Date: 16 May 2025
medium.com
May 16, 2025 at 5:44 PM
Over the last two weeks, I've thought a lot about how hard it is to deliver effective public health and prevention nudges through digital, especially when so much is about influencing and 'boosting' the wider environment (physical, economic, political and social). irinapencheva.com/2025/05/11/n...
Nudges, boosts and the value of digital prevention
TL; DR: Effective nudges through digital prevention are hard to nail, and so much is about influencing and ‘boosting’ the wider environment. I reflect on my experience in the GP waiting…
irinapencheva.com
May 11, 2025 at 8:39 PM
Reposted by Irina Pencheva
Could AI convert all the PDF forms on GOV.UK into web forms?
Personal site for Tim Paul
www.timpaul.co.uk
May 2, 2025 at 10:44 AM
Reposted by Irina Pencheva
What’s up Bluesky, I’m starting to look for my next professional opportunity.

If you are looking for someone community, co-design or collaboration shaped, please get in touch 💬
April 28, 2025 at 1:44 PM
A year ago I started at NHS England. And what a year it has been for me. I’ve written about it here irinapencheva.com/2025/04/24/a...
A year at NHSE
I’ve been a Head of Product at NHS England for a year now and this blog post covers my reflections on the past year (and what a year it has been!).
irinapencheva.com
April 25, 2025 at 6:55 AM
Gangsta sanding with unicorns 🦄
April 20, 2025 at 5:09 PM
Love it when kids say profound things. Earlier, my 3.5yo asked me if all the words and letters go into the eraser of her whiteboard pen once they’re rubbed off. Where do deleted words go?
April 17, 2025 at 8:38 PM
Wrote to complain about the horrible cotton candy machine monstrosity in the community leisure centre and got told it’s a ‘pilot’ and they ‘value’ my feedback. Undertone was - we don’t care, this makes someone some money. Who should I reach out to next - councillors, MP, local community groups?
April 17, 2025 at 7:04 AM
New feature (or bug) at the local community leisure centre and gym. What’s wrong with public health summed up in one picture.
April 12, 2025 at 7:44 AM
Reposted by Irina Pencheva
More people need to understand the massive negative externalities - and huge bloody bills - imposed on the entire world wide web by LLMs.

The sense of entitlement to other people's labour and other organisations's hugely increased monthly overheads of the tech bros is nothing short of depraved.
The Wikimedia Foundation, which owns Wikipedia, says its bandwidth costs have gone up 50% since Jan 2024 — a rise they attribute to AI crawlers.

AI companies are killing the open web by stealing visitors from the sources of information and making them pay for the privilege
April 2, 2025 at 10:04 AM
Reposted by Irina Pencheva
18F was doing exactly the type of work that DOGE claims to want – yet we were eliminated shortly after midnight. Read our letter to the American people:
18f.org
We're not done yet | 18F
18f.org
March 1, 2025 at 11:38 PM
So glad I get to work with this good cookie on a mission that matters. Thanks for documenting what we’re doing in Personalised Prevention so excellently too! Another set of weeknotes to watch out for 👀
Inspired by @frankieroberto.com I'm attempting to keep week notes, starting with a summary of my first 5 months at NHS England.

Thanks to @georginawatts.bsky.social for her session at gov camp that helped my confidence to post and @irinap.bsky.social for support.

ralphhawkins.co.uk/posts/weekno...
5 months at NHS England – Ralph Hawkins
ralphhawkins.co.uk
March 2, 2025 at 8:36 AM