Irene Creates
@irenecreates.bsky.social
I write a newsletter about using neuroscience and psychology to design better apps | substack.com/@irenemumtaz
Which cookie do you prefer? 🍪
- Cookie A
- Cookie B
(I’ll explain the psychology behind your choice in the comments 👀)
- Cookie A
- Cookie B
(I’ll explain the psychology behind your choice in the comments 👀)
August 24, 2025 at 5:47 PM
Which cookie do you prefer? 🍪
- Cookie A
- Cookie B
(I’ll explain the psychology behind your choice in the comments 👀)
- Cookie A
- Cookie B
(I’ll explain the psychology behind your choice in the comments 👀)
Ever notice how you look something up once… and then it’s everywhere? 👀
That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).
Your brain starts spotting it more, even though it was always around.
That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).
Your brain starts spotting it more, even though it was always around.
August 24, 2025 at 10:42 AM
Ever notice how you look something up once… and then it’s everywhere? 👀
That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).
Your brain starts spotting it more, even though it was always around.
That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).
Your brain starts spotting it more, even though it was always around.
We’ve all been there 👇
“This product makes no sense!” Still buys it because it looks pretty.
That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.
I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u
“This product makes no sense!” Still buys it because it looks pretty.
That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.
I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u
August 23, 2025 at 9:13 PM
We’ve all been there 👇
“This product makes no sense!” Still buys it because it looks pretty.
That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.
I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u
“This product makes no sense!” Still buys it because it looks pretty.
That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.
I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u
Ever noticed how ChatGPT, Gemini, and Perplexity all look the same? 👀
They all have the same chat box.
This is because of the Fluency Effect: when something feels familiar, our brains trust it more.
Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054
They all have the same chat box.
This is because of the Fluency Effect: when something feels familiar, our brains trust it more.
Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054
August 18, 2025 at 6:50 AM
Ever noticed how ChatGPT, Gemini, and Perplexity all look the same? 👀
They all have the same chat box.
This is because of the Fluency Effect: when something feels familiar, our brains trust it more.
Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054
They all have the same chat box.
This is because of the Fluency Effect: when something feels familiar, our brains trust it more.
Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054
Just add a face’ isn’t the magic trick anymore. 🪄
Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.
I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw
Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.
I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw
August 16, 2025 at 11:11 AM
Just add a face’ isn’t the magic trick anymore. 🪄
Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.
I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw
Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.
I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw
That’s called the Ostrich Effect!
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.
That’s why smart UX is all about making complex information easier to understand.
Read how to apply it in UX here: bit.ly/3HcbWxu
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.
That’s why smart UX is all about making complex information easier to understand.
Read how to apply it in UX here: bit.ly/3HcbWxu
August 15, 2025 at 5:16 PM
That’s called the Ostrich Effect!
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.
That’s why smart UX is all about making complex information easier to understand.
Read how to apply it in UX here: bit.ly/3HcbWxu
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.
That’s why smart UX is all about making complex information easier to understand.
Read how to apply it in UX here: bit.ly/3HcbWxu
🚨 I gave DocuSign’s landing page a 3/10 — but they still dominate a billion-dollar market.
So I asked myself: How? 🤔
This week, I dug into the strategy behind DocuSign’s insane growth!
The newsletter goes live on Monday at 8 am CET. 💫
So I asked myself: How? 🤔
This week, I dug into the strategy behind DocuSign’s insane growth!
The newsletter goes live on Monday at 8 am CET. 💫
April 20, 2025 at 9:14 PM
🚨 I gave DocuSign’s landing page a 3/10 — but they still dominate a billion-dollar market.
So I asked myself: How? 🤔
This week, I dug into the strategy behind DocuSign’s insane growth!
The newsletter goes live on Monday at 8 am CET. 💫
So I asked myself: How? 🤔
This week, I dug into the strategy behind DocuSign’s insane growth!
The newsletter goes live on Monday at 8 am CET. 💫
Work in progress for my Newsletter🔥🌟
I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠
#buildinginpublic
I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠
#buildinginpublic
January 19, 2025 at 5:09 PM
Work in progress for my Newsletter🔥🌟
I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠
#buildinginpublic
I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠
#buildinginpublic
Let’s see if you fall for the decoy effect 😆
Check out the faces below—who do you like the most? 🧐
Check out the faces below—who do you like the most? 🧐
January 13, 2025 at 5:11 PM
Let’s see if you fall for the decoy effect 😆
Check out the faces below—who do you like the most? 🧐
Check out the faces below—who do you like the most? 🧐
Honey bees might be better shoppers than us! 🐝💡
While sold-out items trick us into picking second-best, bees don’t fall for it. They just move on and find better options! 🛍️✨
#behavioraleconomics #neuromarketing
January 7, 2025 at 10:51 PM
Honey bees might be better shoppers than us! 🐝💡
While sold-out items trick us into picking second-best, bees don’t fall for it. They just move on and find better options! 🛍️✨
#behavioraleconomics #neuromarketing