Which cookie do you prefer? 🍪

- Cookie A
- Cookie B

(I’ll explain the psychology behind your choice in the comments 👀)

Ever notice how you look something up once… and then it’s everywhere? 👀

That’s the Baader-Meinhof Phenomenon (aka the frequency illusion).

Your brain starts spotting it more, even though it was always around.

We’ve all been there 👇

“This product makes no sense!” Still buys it because it looks pretty.

That’s the Aesthetic-Usability Effect.
Good design makes us forgive flaws.

I broke down how to use it in UX in my newsletter: bit.ly/45SOL3u

Ever noticed how ChatGPT, Gemini, and Perplexity all look the same? 👀
They all have the same chat box.

This is because of the Fluency Effect: when something feels familiar, our brains trust it more.

Curious why ‘sameness’ actually works…? I broke it down in my newsletter: bit.ly/41Oa054

Just add a face’ isn’t the magic trick anymore. 🪄

Yes, our brains pick up faces instantly, but those polished stock smiles have become background noise.

I wrote about how to actually use faces in a way that adds meaning in my latest newsletter: bit.ly/45ln7gw

That’s called the Ostrich Effect!
When your brain dodges bad news to protect you from stress.
The problem is that it often makes things worse.

That’s why smart UX is all about making complex information easier to understand.

Read how to apply it in UX here: bit.ly/3HcbWxu

Feel like you can’t rest unless you’ve earned it?
Same. I’ve spent years bullying myself in the name of “being better.”

Always doing more. Never enough.

But now, I am learning to let joy in. without guilt.

This one’s for the overachievers who are tired.
Let’s recover together. ✨

bit.ly/3EX8h5l

🚨 I gave DocuSign’s landing page a 3/10 — but they still dominate a billion-dollar market.

So I asked myself: How? 🤔

This week, I dug into the strategy behind DocuSign’s insane growth!

The newsletter goes live on Monday at 8 am CET. 💫

👀 Is DocuSign’s UX failing users? I put it through 4 quick tests to find out!

🚨 First impressions? Headline stands out, CTA fades.
📉 Squint test? Key actions don’t pop.
🔎 Thumbnail test? Small screens lose details.
📱 Mobile test? Hard-to-reach buttons.

See the breakdown 👉 bit.ly/3Dl6vdt
#webdesign

How to Test Your UX (No Eye-Tracking Needed)⁉️

I ran 4 quick UX tests on DocuSign’s design—no fancy tools, just simple ways to spot usability issues.
Let’s just say… not everything passed. 😬

Full breakdown drops Sunday at 7 PM on #substack. Stay tuned

#uxdesign

You’ve got 15 seconds to hook visitors.

Wise sells “money without borders,” but does its above-the-fold section actually deliver—or is it quietly losing conversions?

I broke it down:
✅ What works
❌ What doesn’t
💡 Lessons you can use

Full teardown ⬇️
irenemumtaz1998.substack.com/p/i-analyzed...

Work in progress for my Newsletter🔥🌟

I am trying something new this time, analysing an app’s pricing page from a neuromarketing point of view 🧠

#buildinginpublic

Let’s see if you fall for the decoy effect 😆

Check out the faces below—who do you like the most? 🧐

How do I overcome creative blocks?

I do nothing.

Nothing all day.

I stop trying to be productive and creative.

Maybe I read a book, watch some TV, go take a walk.

Cos sometimes you just need rest.

It is okay to rest.

"If you get tired, learn to rest, not quit."

Honey bees might be better shoppers than us! 🐝💡

While sold-out items trick us into picking second-best, bees don’t fall for it. They just move on and find better options! 🛍️✨

#behavioraleconomics #neuromarketing

My mantra for 2025 is:
You can do anything, but not everything.

What's your 2025 mantra? 😁

#buildinginpublic

New to Bluesky, so here’s a quick intro!

My name is Irene and
🇫🇷 I moved to France 4 years ago for my master’s degree
📚 I studied history, political science, management & marketing
💅🇩🇪 I love doing my nails, reading Substack, and learning German

And You?