Speed has quietly become a performance lever in social.

Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.

But speed on its own is not the goal. more buff.ly/p7hlD8A

Social search has eaten a big chunk of Google’s lunch.

Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx

Half of product discovery now happens on social platforms before people even get to Google.

TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.

Find out more at buff.ly/IRs6ayR

Only one in four travel brands optimise captions and alt text. The visibility gap is wide open.

Listen to the breakdown today. immediatefuture.co.uk/podcasts/epi...