immediate future
@immediate-future.bsky.social
immediate future has been working in social since 2004. We’re hard core social media professionals working across B2C and B2B - on all platforms! Whether it's strategy or content, we can help!
https://immediatefuture.co.uk/
https://immediatefuture.co.uk/
Exciting update for Instagram creators! The Reels camera now has smoother recording, better editing tools, and improved audio controls. Perfect for anyone looking to make high-quality Reels quickly. Full guide to the new features here: buff.ly/i4vdOII #InstagramReels #ContentCreation
November 25, 2025 at 5:47 PM
Exciting update for Instagram creators! The Reels camera now has smoother recording, better editing tools, and improved audio controls. Perfect for anyone looking to make high-quality Reels quickly. Full guide to the new features here: buff.ly/i4vdOII #InstagramReels #ContentCreation
Speed has quietly become a performance lever in social.
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
November 24, 2025 at 9:20 AM
Speed has quietly become a performance lever in social.
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Trends come and go in days. Reactive content often generates 2–3x the engagement of slow, campaign-led posts. Lo-fi, mobile-shot ads can convert better than the glossy edits.
But speed on its own is not the goal. more buff.ly/p7hlD8A
Q4 paid social is only “unavoidable” if you buy it that way.
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
November 24, 2025 at 8:22 AM
Q4 paid social is only “unavoidable” if you buy it that way.
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
We have seen CPMs soar while brands keep everything in live auction, then wonder why the budget vanishes. The few who used Meta Reservation are sitting on about 40% lower CPMs and a lot less stress.
Blog is live buff.ly/bcMjdTr
Christmas ads snuck in early, but we’re not complaining! 2025 gave us AI nostalgia, proposal carrots, and supermarket tearjerkers. Has one put you in the festive spirit? 🎄 #Christmas2025 #Marketing buff.ly/Z10mnbW
November 20, 2025 at 11:00 AM
Christmas ads snuck in early, but we’re not complaining! 2025 gave us AI nostalgia, proposal carrots, and supermarket tearjerkers. Has one put you in the festive spirit? 🎄 #Christmas2025 #Marketing buff.ly/Z10mnbW
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
November 20, 2025 at 9:20 AM
Social search has eaten a big chunk of Google’s lunch.
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Across categories, almost half of product journeys now start on TikTok, Instagram or Pinterest. read more about what you can do at buff.ly/gpMlYhx
Quick one for the exhausted B2B marketers.
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
November 19, 2025 at 9:00 AM
Quick one for the exhausted B2B marketers.
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
If your funnel diagram doesn’t match what you see on calls, you’re not imagining it.
Buyers are deciding in threads, WhatsApp, and AI overviews. This week’s newsletter is a straight-talking wrap-up of Social Day B2B buff.ly/pM3XmKC
Strong holiday visuals cut through the scroll. Let’s keep your brand warm, clear and clickable. #socialmedia #holidaydesign #branding buff.ly/ADc7Acu
November 18, 2025 at 10:31 AM
Strong holiday visuals cut through the scroll. Let’s keep your brand warm, clear and clickable. #socialmedia #holidaydesign #branding buff.ly/ADc7Acu
Half of product discovery now happens on social platforms before people even get to Google.
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
November 18, 2025 at 9:20 AM
Half of product discovery now happens on social platforms before people even get to Google.
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
TikTok Shop's running live events. Instagram's expanded creator affiliate links. Pinterest is leaning hard into shoppable content.
Find out more at buff.ly/IRs6ayR
Let's be honest about social ROI.
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
November 13, 2025 at 9:44 AM
Let's be honest about social ROI.
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
TikTok is delivering 11.8x short-term returns. Add 4.5x for long-term impact. That's not brand theatre. That's performance marketing.
What wins? read more at bit.ly/IFSnapshot
Thought leadership doesn't fail because of bad ideas.
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
November 12, 2025 at 9:20 AM
Thought leadership doesn't fail because of bad ideas.
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
It fails because of bad distribution.
Social media generates 46% of B2B qualified leads in 2025. AI platforms like ChatGPT come second at 34%. But most brands publish once and stop.
see how to make it work at buff.ly/LL9b6JZ
Instagram’s new “Competitive Insights” tool lets you compare your account with up to 10 others.
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
November 11, 2025 at 5:47 PM
Instagram’s new “Competitive Insights” tool lets you compare your account with up to 10 others.
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
In our latest article, we unpack what’s included, what’s missing, and which metrics you should focus on instead.
Read it here: buff.ly/LlUcPPC
#Instagram #SocialMediaStrategy #CreatorEconomy
Burnt out, not broken. Shake up your routine and let your creativity bounce back stronger than ever. Our latest blog on how to get past the slump! buff.ly/nriF6KS
#BurnoutRecovery #CreativeChallenge #Marketing
#BurnoutRecovery #CreativeChallenge #Marketing
November 6, 2025 at 10:00 AM
Burnt out, not broken. Shake up your routine and let your creativity bounce back stronger than ever. Our latest blog on how to get past the slump! buff.ly/nriF6KS
#BurnoutRecovery #CreativeChallenge #Marketing
#BurnoutRecovery #CreativeChallenge #Marketing
Right, so the algorithms have gone absolutely mad in the last six months.
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
November 6, 2025 at 9:20 AM
Right, so the algorithms have gone absolutely mad in the last six months.
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Facebook's using AI to personalise every feed. Instagram's categorising content as spam, low-quality, or high-quality in the first hour. TikTok's obsessed with watch time above everything else.
Read all bit.ly/IFSnapshot
Organisation = freedom. Our tips for designers juggling clients & deadlines. 🎨 #graphicdesign #workflow #creativetips buff.ly/LQUbPzy
November 4, 2025 at 9:27 AM
Organisation = freedom. Our tips for designers juggling clients & deadlines. 🎨 #graphicdesign #workflow #creativetips buff.ly/LQUbPzy
LinkedIn isn’t the only home for ABM anymore.
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
October 30, 2025 at 1:04 PM
LinkedIn isn’t the only home for ABM anymore.
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
Smart B2B marketers are exploring Meta, TikTok, and Reddit to build cost-effective, high-impact campaigns — powered by first-party data and smarter targeting.
Read more on how ABM in social is evolving → buff.ly/DK5q1QH
#ABM #B2BMarketing
Quick note for CMOs under Q4 pressure: the October changes across LinkedIn, Instagram and search are pushing us toward intent, not vanity. Time spent, saves, sends and private shares now shape distribution.
Read the newsletter: buff.ly/unJC2Ha
Read the newsletter: buff.ly/unJC2Ha
October 29, 2025 at 9:20 AM
Quick note for CMOs under Q4 pressure: the October changes across LinkedIn, Instagram and search are pushing us toward intent, not vanity. Time spent, saves, sends and private shares now shape distribution.
Read the newsletter: buff.ly/unJC2Ha
Read the newsletter: buff.ly/unJC2Ha
Instagram just dropped a new feature: Watch History
Now you can scroll back and find any Reel you’ve watched in the last 30 days.
We explain why it matters and how it works buff.ly/rcWznds
#InstagramUpdate #SocialMedia #WatchHistory
Now you can scroll back and find any Reel you’ve watched in the last 30 days.
We explain why it matters and how it works buff.ly/rcWznds
#InstagramUpdate #SocialMedia #WatchHistory
October 28, 2025 at 5:47 PM
Instagram just dropped a new feature: Watch History
Now you can scroll back and find any Reel you’ve watched in the last 30 days.
We explain why it matters and how it works buff.ly/rcWznds
#InstagramUpdate #SocialMedia #WatchHistory
Now you can scroll back and find any Reel you’ve watched in the last 30 days.
We explain why it matters and how it works buff.ly/rcWznds
#InstagramUpdate #SocialMedia #WatchHistory
Great design needs heart. AI can help, but all-AI campaigns miss the mark. Thoughts in the blog. #ai #creativeprocess #marketing buff.ly/UlU9gVT
October 23, 2025 at 8:34 AM
Great design needs heart. AI can help, but all-AI campaigns miss the mark. Thoughts in the blog. #ai #creativeprocess #marketing buff.ly/UlU9gVT
The scroll has slowed. Deeper viewing is here.
One anchored series. Smart clips. Dual cuts for Insta.
Newsletter has the specs and the craft. Worth a look.
immediatefuture.co.uk/blog/long-fo...
#social
#socialmedia
#FYP
One anchored series. Smart clips. Dual cuts for Insta.
Newsletter has the specs and the craft. Worth a look.
immediatefuture.co.uk/blog/long-fo...
#social
#socialmedia
#FYP
October 22, 2025 at 9:02 AM
The scroll has slowed. Deeper viewing is here.
One anchored series. Smart clips. Dual cuts for Insta.
Newsletter has the specs and the craft. Worth a look.
immediatefuture.co.uk/blog/long-fo...
#social
#socialmedia
#FYP
One anchored series. Smart clips. Dual cuts for Insta.
Newsletter has the specs and the craft. Worth a look.
immediatefuture.co.uk/blog/long-fo...
#social
#socialmedia
#FYP
B2B isn’t boring. It’s brave, human and measured by trust. Use expert voices, show answers beyond your site, and track intent signals leaders believe. Full breakdown in the blog. immediatefuture.co.uk/blog/b2b-tru...
#B2BMarketing #Trust #ThoughtLeadership #AnswerEngines #CreatorMarketing
#B2BMarketing #Trust #ThoughtLeadership #AnswerEngines #CreatorMarketing
October 21, 2025 at 8:20 AM
B2B isn’t boring. It’s brave, human and measured by trust. Use expert voices, show answers beyond your site, and track intent signals leaders believe. Full breakdown in the blog. immediatefuture.co.uk/blog/b2b-tru...
#B2BMarketing #Trust #ThoughtLeadership #AnswerEngines #CreatorMarketing
#B2BMarketing #Trust #ThoughtLeadership #AnswerEngines #CreatorMarketing
I’ve published social schedulers vs native newsletter. Tests show no blanket penalty for approved tools. The gains are operational: timing, approvals, alt text, UTMs, bulk.
I’ve added a table of the most-used tools.
immediatefuture.co.uk/blog/social-...
I’ve added a table of the most-used tools.
immediatefuture.co.uk/blog/social-...
October 15, 2025 at 8:20 AM
I’ve published social schedulers vs native newsletter. Tests show no blanket penalty for approved tools. The gains are operational: timing, approvals, alt text, UTMs, bulk.
I’ve added a table of the most-used tools.
immediatefuture.co.uk/blog/social-...
I’ve added a table of the most-used tools.
immediatefuture.co.uk/blog/social-...
I’ve translated The Marketing Society webinar into a working guide for social.
Key shifts: plan for group decisions; build trust in public and capture intent cleanly; prepare for answer engines with canonical Q&As
immediatefuture.co.uk/blog/full-fu...
Key shifts: plan for group decisions; build trust in public and capture intent cleanly; prepare for answer engines with canonical Q&As
immediatefuture.co.uk/blog/full-fu...
October 10, 2025 at 8:20 AM
I’ve translated The Marketing Society webinar into a working guide for social.
Key shifts: plan for group decisions; build trust in public and capture intent cleanly; prepare for answer engines with canonical Q&As
immediatefuture.co.uk/blog/full-fu...
Key shifts: plan for group decisions; build trust in public and capture intent cleanly; prepare for answer engines with canonical Q&As
immediatefuture.co.uk/blog/full-fu...
PSA: Instagram Rings is the new curated award for creative risk-takers. No focus on followers or revenue, just pure, bold originality. Winners get a gold ring (IRL and on their profile).
A welcome change or just shiny hype? immediatefuture.co.uk/blog/instgra...
#Instagram #SocialMedia
A welcome change or just shiny hype? immediatefuture.co.uk/blog/instgra...
#Instagram #SocialMedia
October 9, 2025 at 10:00 AM
PSA: Instagram Rings is the new curated award for creative risk-takers. No focus on followers or revenue, just pure, bold originality. Winners get a gold ring (IRL and on their profile).
A welcome change or just shiny hype? immediatefuture.co.uk/blog/instgra...
#Instagram #SocialMedia
A welcome change or just shiny hype? immediatefuture.co.uk/blog/instgra...
#Instagram #SocialMedia
Plan smarter Halloween content: start early, craft a cohesive system, use visual metaphor over gore, and bake the beast of seasonal campaign. Grab the quick guide now. #halloweenmarketing #socialdesign #contentstrategy immediatefuture.co.uk/blog/hallowe...
October 7, 2025 at 8:53 AM
Plan smarter Halloween content: start early, craft a cohesive system, use visual metaphor over gore, and bake the beast of seasonal campaign. Grab the quick guide now. #halloweenmarketing #socialdesign #contentstrategy immediatefuture.co.uk/blog/hallowe...
Only one in four travel brands optimise captions and alt text. The visibility gap is wide open.
Listen to the breakdown today. immediatefuture.co.uk/podcasts/epi...
Listen to the breakdown today. immediatefuture.co.uk/podcasts/epi...
October 3, 2025 at 8:20 AM
Only one in four travel brands optimise captions and alt text. The visibility gap is wide open.
Listen to the breakdown today. immediatefuture.co.uk/podcasts/epi...
Listen to the breakdown today. immediatefuture.co.uk/podcasts/epi...