Ian Lurie
@ianlurie.bsky.social
Cynical idealist. Digital marketer. Dungeons & Dragons player. Writes over at ianlurie.com. he/him
Me, putting Claude Code to good use.
October 15, 2025 at 5:27 PM
Me, putting Claude Code to good use.
AI is an assistant. Not a practitioner.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
October 14, 2025 at 6:36 PM
AI is an assistant. Not a practitioner.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
All the feckless AI "thought leadership" that has major corporations firing exceptional talent start with one wrongheaded idea: That AI can DO things.
It can't DO things. It can help US do things.
Please, Alfred implores you. Figure it out.
I still get the best blog comments:
October 6, 2025 at 5:27 PM
I still get the best blog comments:
I sincerely, truly, really want to say, "AIs use LLMs.txt for grounded results."
I've seen no evidence. And if I ask the AIs, they say...
I've seen no evidence. And if I ask the AIs, they say...
October 2, 2025 at 5:12 PM
I sincerely, truly, really want to say, "AIs use LLMs.txt for grounded results."
I've seen no evidence. And if I ask the AIs, they say...
I've seen no evidence. And if I ask the AIs, they say...
If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:
September 18, 2025 at 10:16 PM
If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:
Aggregate Google Search Console data for 40 sites. The Great Decoupling, folks. Time to become marketers again.
July 21, 2025 at 7:28 PM
Aggregate Google Search Console data for 40 sites. The Great Decoupling, folks. Time to become marketers again.
The adventure continues:
July 18, 2025 at 7:35 PM
The adventure continues:
Folks, they replied. I'll keep this going as long as I can and keep you updated:
July 18, 2025 at 7:28 PM
Folks, they replied. I'll keep this going as long as I can and keep you updated:
I finally found a line that shuts down all SMS spammers:
July 18, 2025 at 7:22 PM
I finally found a line that shuts down all SMS spammers:
Love Elmo and I know his account was hacked but if he shows up at my door right now I'm bludgeoning him to death with a menorah.
July 14, 2025 at 10:58 PM
Love Elmo and I know his account was hacked but if he shows up at my door right now I'm bludgeoning him to death with a menorah.
Alfred would like to remind you that yes, the world is kinda shit right now but that’s no excuse to stop giving skritches.
July 9, 2025 at 4:26 PM
Alfred would like to remind you that yes, the world is kinda shit right now but that’s no excuse to stop giving skritches.
Someone left this in my vegetable garden. No note or anything. Is it a commentary on my gardening? A veiled threat? A compliment?
July 9, 2025 at 1:06 AM
Someone left this in my vegetable garden. No note or anything. Is it a commentary on my gardening? A veiled threat? A compliment?
But he’s a friend to Israel, so it’s ok.
July 4, 2025 at 7:36 PM
But he’s a friend to Israel, so it’s ok.
Cat appreciation post.
July 3, 2025 at 1:26 AM
Cat appreciation post.
Claude AI is fantastic, but the "Maximum length" limitation is starting to really chap my hide.
July 1, 2025 at 4:42 PM
Claude AI is fantastic, but the "Maximum length" limitation is starting to really chap my hide.
From TheAtlantic: www.theatlantic.com/technology/a...
June 20, 2025 at 5:32 PM
From TheAtlantic: www.theatlantic.com/technology/a...
When you share the Big Reveal with your #dungeonsanddragons party and you get EXACTLY the response you wanted.
June 10, 2025 at 1:01 PM
When you share the Big Reveal with your #dungeonsanddragons party and you get EXACTLY the response you wanted.
Last day of class at Foster!
June 5, 2025 at 9:10 PM
Last day of class at Foster!
I think you meant “If she could read”
June 4, 2025 at 1:03 AM
I think you meant “If she could read”
Teaching about paid media and analytics this week. This is my attempt to be relatable:
May 11, 2025 at 7:53 PM
Teaching about paid media and analytics this week. This is my attempt to be relatable:
I feel lik ChatGPT has made a vital leap - it now has a real sense of humor:
May 7, 2025 at 8:57 PM
I feel lik ChatGPT has made a vital leap - it now has a real sense of humor:
