Technical SEO 𝙖 𝙡𝙖 Ian
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ian-tech-seo.bsky.social
Technical SEO 𝙖 𝙡𝙖 Ian
@ian-tech-seo.bsky.social
Enterprise-level technical SEO (and yes search-enabled LLM optimization) is my vibe. Domain migrations, entity optimization, programmatic SEO, bot management... all that good ish.

What are you working on? :)

https://linktr.ee/icappelletti
grokipedia went from having no internal links to overindexing in them. besides watering down link equity distro at an aggregate level, the site also lacks disambiguation pages, which leaves grok to point to stuff like grokipedia.com/page/Displac... from a sentence about gentrification. it's cooked
December 7, 2025 at 5:20 AM
not that anyone asked but here's an ongoing list of LLM merchant program forms:

cgpt: openai.com/chatgpt/sear...
perplexity: perplexity.typeform.com/to/oIcfT8U3
copilot: forms.office.com/pages/respon...
google: gmc ;)

@lilyray.nyc @polemicdigital.com @rustybrick.com
July 22, 2025 at 9:03 PM
July 19, 2025 at 8:36 PM
@rustybrick.com it looks like the shopify robots.txt (like the one used for all shopify sites) got updated to block LLM bots around checking pages and it might be causing order of precedence issues with existing user-agent groupings. a @johnnyherge.bsky.social discovery
July 11, 2025 at 5:42 PM
In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*)

Talk about the death of link building or SEO 😎

/weekend reading
June 1, 2025 at 5:56 PM
lol @lilyray.nyc @rustybrick.com . this is worse than one wikipedia article citing another
May 9, 2025 at 10:56 PM
@lilyray.nyc @valentin.app @rustybrick.com g testing a new appearance for the See Also KP pill?

www.google.com/search?q=jos...
December 18, 2024 at 1:44 AM