IAB Europe
@iabeurope.bsky.social
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
PETs aren’t a magic fix for privacy.
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
August 18, 2025 at 9:45 AM
PETs aren’t a magic fix for privacy.
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
You can’t optimise your supply path if you don’t know who’s in it.
Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.
iabeurope.eu/knowledge_hu...
Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.
iabeurope.eu/knowledge_hu...
August 11, 2025 at 9:21 AM
You can’t optimise your supply path if you don’t know who’s in it.
Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.
iabeurope.eu/knowledge_hu...
Our latest check of over 2,000 EU news publishers shows good ad.txt use—but patchy access to sellers.json.
iabeurope.eu/knowledge_hu...
Curation, attention metrics, and what’s actually changing mid-year in programmatic?
Join us on 8th July for insights from Index Exchange, PubMatic, Bauer Media + more.
Streaming live from London.
💻 Free virtual access → iabeurope.eu/events/iab-e...
Join us on 8th July for insights from Index Exchange, PubMatic, Bauer Media + more.
Streaming live from London.
💻 Free virtual access → iabeurope.eu/events/iab-e...
June 23, 2025 at 1:34 PM
Curation, attention metrics, and what’s actually changing mid-year in programmatic?
Join us on 8th July for insights from Index Exchange, PubMatic, Bauer Media + more.
Streaming live from London.
💻 Free virtual access → iabeurope.eu/events/iab-e...
Join us on 8th July for insights from Index Exchange, PubMatic, Bauer Media + more.
Streaming live from London.
💻 Free virtual access → iabeurope.eu/events/iab-e...
DoubleVerify teams up with Impact Plus to bring carbon footprint measurement into digital ad campaigns.
Brands can now track & manage emissions across their media buys. More on the new Emissions Measurement tool: buff.ly/AGRuwXA
Brands can now track & manage emissions across their media buys. More on the new Emissions Measurement tool: buff.ly/AGRuwXA
June 10, 2025 at 10:34 AM
DoubleVerify teams up with Impact Plus to bring carbon footprint measurement into digital ad campaigns.
Brands can now track & manage emissions across their media buys. More on the new Emissions Measurement tool: buff.ly/AGRuwXA
Brands can now track & manage emissions across their media buys. More on the new Emissions Measurement tool: buff.ly/AGRuwXA
Smaller files = smaller footprint? Not always.
Our latest blog digs into the complexities of ad compression with insights from SeenThis, Teads & our Sustainability Standards Committee: iabeurope.eu/cracking-cre...
Our latest blog digs into the complexities of ad compression with insights from SeenThis, Teads & our Sustainability Standards Committee: iabeurope.eu/cracking-cre...
May 26, 2025 at 10:14 AM
Smaller files = smaller footprint? Not always.
Our latest blog digs into the complexities of ad compression with insights from SeenThis, Teads & our Sustainability Standards Committee: iabeurope.eu/cracking-cre...
Our latest blog digs into the complexities of ad compression with insights from SeenThis, Teads & our Sustainability Standards Committee: iabeurope.eu/cracking-cre...
What happens when AI starts writing the story for the storyteller?
In Season 8 of Digital Dawn, we open with a look at how generative AI is reshaping the roles of brands, publishers & platforms alike.
With Grant Gudgel (Verve) + our Dimitris Beis: iabeurope.eu/podcast/s8-e...
In Season 8 of Digital Dawn, we open with a look at how generative AI is reshaping the roles of brands, publishers & platforms alike.
With Grant Gudgel (Verve) + our Dimitris Beis: iabeurope.eu/podcast/s8-e...
May 16, 2025 at 12:57 PM
What happens when AI starts writing the story for the storyteller?
In Season 8 of Digital Dawn, we open with a look at how generative AI is reshaping the roles of brands, publishers & platforms alike.
With Grant Gudgel (Verve) + our Dimitris Beis: iabeurope.eu/podcast/s8-e...
In Season 8 of Digital Dawn, we open with a look at how generative AI is reshaping the roles of brands, publishers & platforms alike.
With Grant Gudgel (Verve) + our Dimitris Beis: iabeurope.eu/podcast/s8-e...
Retail Media is growing, but where’s it heading?
Advertisers, agencies & retailers, tell us what’s working, what’s not, and what’s next.
🕐 10 mins tops
🗓️ Deadline: 30th May
📍 Survey → www.surveymonkey.com/r/iabretailm...
Advertisers, agencies & retailers, tell us what’s working, what’s not, and what’s next.
🕐 10 mins tops
🗓️ Deadline: 30th May
📍 Survey → www.surveymonkey.com/r/iabretailm...
May 7, 2025 at 9:39 AM
Retail Media is growing, but where’s it heading?
Advertisers, agencies & retailers, tell us what’s working, what’s not, and what’s next.
🕐 10 mins tops
🗓️ Deadline: 30th May
📍 Survey → www.surveymonkey.com/r/iabretailm...
Advertisers, agencies & retailers, tell us what’s working, what’s not, and what’s next.
🕐 10 mins tops
🗓️ Deadline: 30th May
📍 Survey → www.surveymonkey.com/r/iabretailm...
Everyone has a list of “AI could do this.” Audience modelling. Campaign insights. Meeting notes.
But picking one, rolling it out, and measuring it?
Angelina Eng from IAB shares more: www.adexchanger.com/data-driven-...
But picking one, rolling it out, and measuring it?
Angelina Eng from IAB shares more: www.adexchanger.com/data-driven-...
May 2, 2025 at 10:37 AM
Everyone has a list of “AI could do this.” Audience modelling. Campaign insights. Meeting notes.
But picking one, rolling it out, and measuring it?
Angelina Eng from IAB shares more: www.adexchanger.com/data-driven-...
But picking one, rolling it out, and measuring it?
Angelina Eng from IAB shares more: www.adexchanger.com/data-driven-...
How will AI reshape the future of work and creativity?
At Interact 2025, we’ll explore the opportunities and challenges ahead — and what they mean for digital advertising.
Catch the latest spotlight feature here: iabeurope.eu/ai-in-action...
At Interact 2025, we’ll explore the opportunities and challenges ahead — and what they mean for digital advertising.
Catch the latest spotlight feature here: iabeurope.eu/ai-in-action...
April 30, 2025 at 9:38 AM
How will AI reshape the future of work and creativity?
At Interact 2025, we’ll explore the opportunities and challenges ahead — and what they mean for digital advertising.
Catch the latest spotlight feature here: iabeurope.eu/ai-in-action...
At Interact 2025, we’ll explore the opportunities and challenges ahead — and what they mean for digital advertising.
Catch the latest spotlight feature here: iabeurope.eu/ai-in-action...
Magnite has launched the next generation of SpringServe, merging its leading ad server with powerful SSP capabilities in one unified CTV/OTT platform.
Built for premium partners it delivers smarter workflows, real-time optimisation, and greater transparency:
investor.magnite.com/news-release...
Built for premium partners it delivers smarter workflows, real-time optimisation, and greater transparency:
investor.magnite.com/news-release...
April 29, 2025 at 12:20 PM
Magnite has launched the next generation of SpringServe, merging its leading ad server with powerful SSP capabilities in one unified CTV/OTT platform.
Built for premium partners it delivers smarter workflows, real-time optimisation, and greater transparency:
investor.magnite.com/news-release...
Built for premium partners it delivers smarter workflows, real-time optimisation, and greater transparency:
investor.magnite.com/news-release...
On 20th–21st May in Brussels, we’re bringing together the brightest minds in digital advertising for two days of big ideas, sharp strategy & meaningful connections.
📊 From AdEx Benchmark insights to live AI demos, retail media deep dives & rooftop networking:
iabeurope.eu/a-day-in-the...
📊 From AdEx Benchmark insights to live AI demos, retail media deep dives & rooftop networking:
iabeurope.eu/a-day-in-the...
April 25, 2025 at 1:59 PM
On 20th–21st May in Brussels, we’re bringing together the brightest minds in digital advertising for two days of big ideas, sharp strategy & meaningful connections.
📊 From AdEx Benchmark insights to live AI demos, retail media deep dives & rooftop networking:
iabeurope.eu/a-day-in-the...
📊 From AdEx Benchmark insights to live AI demos, retail media deep dives & rooftop networking:
iabeurope.eu/a-day-in-the...
Retail Media is the fastest-growing area in digital advertising and is about to surpass TV.
Retail Media Essentials training on 8th July gives you:
— Ad formats & platforms
— Measurement, attribution & standards
— In-store, onsite & offsite
📅 8 July | 10:30–13:30 CET
iabeurope.eu/retail-media...
Retail Media Essentials training on 8th July gives you:
— Ad formats & platforms
— Measurement, attribution & standards
— In-store, onsite & offsite
📅 8 July | 10:30–13:30 CET
iabeurope.eu/retail-media...
April 15, 2025 at 12:08 PM
Retail Media is the fastest-growing area in digital advertising and is about to surpass TV.
Retail Media Essentials training on 8th July gives you:
— Ad formats & platforms
— Measurement, attribution & standards
— In-store, onsite & offsite
📅 8 July | 10:30–13:30 CET
iabeurope.eu/retail-media...
Retail Media Essentials training on 8th July gives you:
— Ad formats & platforms
— Measurement, attribution & standards
— In-store, onsite & offsite
📅 8 July | 10:30–13:30 CET
iabeurope.eu/retail-media...
Every click tells a story.
In VIA’s latest whitepaper, follow “Peter” on his daily digital journey—and learn how personal data is collected, processed & used across the ecosystem.
📖 Read here: vianederland.nl/en/knowledge...
In VIA’s latest whitepaper, follow “Peter” on his daily digital journey—and learn how personal data is collected, processed & used across the ecosystem.
📖 Read here: vianederland.nl/en/knowledge...
April 2, 2025 at 9:12 AM
Every click tells a story.
In VIA’s latest whitepaper, follow “Peter” on his daily digital journey—and learn how personal data is collected, processed & used across the ecosystem.
📖 Read here: vianederland.nl/en/knowledge...
In VIA’s latest whitepaper, follow “Peter” on his daily digital journey—and learn how personal data is collected, processed & used across the ecosystem.
📖 Read here: vianederland.nl/en/knowledge...
Tappx cut 33.3% of its emissions in 2023 (62 tons CO₂e) and reached full carbon neutrality in 2024.
Its focus? Cleaner infrastructure, smarter algorithms, and tackling Scope 3.
Read the full case on the Sustainability Hub: iabeurope.eu/knowledge_hu...
Its focus? Cleaner infrastructure, smarter algorithms, and tackling Scope 3.
Read the full case on the Sustainability Hub: iabeurope.eu/knowledge_hu...
March 24, 2025 at 2:43 PM
Tappx cut 33.3% of its emissions in 2023 (62 tons CO₂e) and reached full carbon neutrality in 2024.
Its focus? Cleaner infrastructure, smarter algorithms, and tackling Scope 3.
Read the full case on the Sustainability Hub: iabeurope.eu/knowledge_hu...
Its focus? Cleaner infrastructure, smarter algorithms, and tackling Scope 3.
Read the full case on the Sustainability Hub: iabeurope.eu/knowledge_hu...
What’s powering the next wave of digital advertising?
🛒 Retail Media.
Backed by first-party data, shaped by e-commerce, and growing faster than any other channel.
We’re hosting a full deep-dive on 8 July.
It’s for planners, retail pros, and ad tech teams ready to level up: lnkd.in/enJammaZ
🛒 Retail Media.
Backed by first-party data, shaped by e-commerce, and growing faster than any other channel.
We’re hosting a full deep-dive on 8 July.
It’s for planners, retail pros, and ad tech teams ready to level up: lnkd.in/enJammaZ
March 21, 2025 at 3:08 PM
What’s powering the next wave of digital advertising?
🛒 Retail Media.
Backed by first-party data, shaped by e-commerce, and growing faster than any other channel.
We’re hosting a full deep-dive on 8 July.
It’s for planners, retail pros, and ad tech teams ready to level up: lnkd.in/enJammaZ
🛒 Retail Media.
Backed by first-party data, shaped by e-commerce, and growing faster than any other channel.
We’re hosting a full deep-dive on 8 July.
It’s for planners, retail pros, and ad tech teams ready to level up: lnkd.in/enJammaZ
“My first role model? My mum—she showed me the power of financial independence.”
For #IWD2025, Inés Talavera de la Esperanza, our Public Policy Manager, shares her thoughts on mentorship & representation in digital public policy.
iabeurope.eu/spotlighting...
For #IWD2025, Inés Talavera de la Esperanza, our Public Policy Manager, shares her thoughts on mentorship & representation in digital public policy.
iabeurope.eu/spotlighting...
March 19, 2025 at 10:30 AM
“My first role model? My mum—she showed me the power of financial independence.”
For #IWD2025, Inés Talavera de la Esperanza, our Public Policy Manager, shares her thoughts on mentorship & representation in digital public policy.
iabeurope.eu/spotlighting...
For #IWD2025, Inés Talavera de la Esperanza, our Public Policy Manager, shares her thoughts on mentorship & representation in digital public policy.
iabeurope.eu/spotlighting...
Meet Colombe Michaud, our New Products & Services Director! With a decade of experience and a passion for innovation, she’s shaping IAB Europe's future - one bold idea at a time.
iabeurope.eu/spotlighting...
iabeurope.eu/spotlighting...
March 18, 2025 at 3:42 PM
Meet Colombe Michaud, our New Products & Services Director! With a decade of experience and a passion for innovation, she’s shaping IAB Europe's future - one bold idea at a time.
iabeurope.eu/spotlighting...
iabeurope.eu/spotlighting...
How ready is digital advertising for a net-zero future? 🌱
Our new State of Readiness Report explores the progress, the gaps & what’s next. Read more: iabeurope.eu/iab-europe-r...
Our new State of Readiness Report explores the progress, the gaps & what’s next. Read more: iabeurope.eu/iab-europe-r...
March 11, 2025 at 1:52 PM
How ready is digital advertising for a net-zero future? 🌱
Our new State of Readiness Report explores the progress, the gaps & what’s next. Read more: iabeurope.eu/iab-europe-r...
Our new State of Readiness Report explores the progress, the gaps & what’s next. Read more: iabeurope.eu/iab-europe-r...
At Meta FAIR, researchers are redefining human-centred AI—advancing how we see, hear & interpret the world.
🔹 AI that links sight & sound for better context
🔹 AI that turns video into structured text
🔹 AI bridging images & language
More on their latest breakthroughs: ai.meta.com/blog/machine...
🔹 AI that links sight & sound for better context
🔹 AI that turns video into structured text
🔹 AI bridging images & language
More on their latest breakthroughs: ai.meta.com/blog/machine...
February 25, 2025 at 11:54 AM
At Meta FAIR, researchers are redefining human-centred AI—advancing how we see, hear & interpret the world.
🔹 AI that links sight & sound for better context
🔹 AI that turns video into structured text
🔹 AI bridging images & language
More on their latest breakthroughs: ai.meta.com/blog/machine...
🔹 AI that links sight & sound for better context
🔹 AI that turns video into structured text
🔹 AI bridging images & language
More on their latest breakthroughs: ai.meta.com/blog/machine...
AI is shaping digital advertising—but adoption in Europe remains at just 14%.
At Advertising Horizons, Daniel Knapp called for greater AI adoption to drive growth, while ensuring privacy & innovation go hand in hand.
Full recording:https://www.youtube.com/watch?v=l8MTAYMQRv0&feature=youtu.be
At Advertising Horizons, Daniel Knapp called for greater AI adoption to drive growth, while ensuring privacy & innovation go hand in hand.
Full recording:https://www.youtube.com/watch?v=l8MTAYMQRv0&feature=youtu.be
February 18, 2025 at 1:14 PM
AI is shaping digital advertising—but adoption in Europe remains at just 14%.
At Advertising Horizons, Daniel Knapp called for greater AI adoption to drive growth, while ensuring privacy & innovation go hand in hand.
Full recording:https://www.youtube.com/watch?v=l8MTAYMQRv0&feature=youtu.be
At Advertising Horizons, Daniel Knapp called for greater AI adoption to drive growth, while ensuring privacy & innovation go hand in hand.
Full recording:https://www.youtube.com/watch?v=l8MTAYMQRv0&feature=youtu.be
The Retail Media Roundtable is here!
Hosted by our Industry Development & Insights Director, Marie-Clare Puffett, this new podcast mini-series brings together industry experts to unpack key 2025 trends, retailer strategies & the challenges shaping Retail Media.
iabeurope.eu/introducing-...
Hosted by our Industry Development & Insights Director, Marie-Clare Puffett, this new podcast mini-series brings together industry experts to unpack key 2025 trends, retailer strategies & the challenges shaping Retail Media.
iabeurope.eu/introducing-...
February 11, 2025 at 10:36 AM
The Retail Media Roundtable is here!
Hosted by our Industry Development & Insights Director, Marie-Clare Puffett, this new podcast mini-series brings together industry experts to unpack key 2025 trends, retailer strategies & the challenges shaping Retail Media.
iabeurope.eu/introducing-...
Hosted by our Industry Development & Insights Director, Marie-Clare Puffett, this new podcast mini-series brings together industry experts to unpack key 2025 trends, retailer strategies & the challenges shaping Retail Media.
iabeurope.eu/introducing-...
For too long, publishers saw programmatic as something they had to work around. Now, they’re starting to take control.
✔️ Smarter monetisation strategies
✔️ Greater transparency & fewer middlemen
✔️ A shift from reliance to ownership
digiday.com/media/publis...
✔️ Smarter monetisation strategies
✔️ Greater transparency & fewer middlemen
✔️ A shift from reliance to ownership
digiday.com/media/publis...
February 5, 2025 at 2:38 PM
For too long, publishers saw programmatic as something they had to work around. Now, they’re starting to take control.
✔️ Smarter monetisation strategies
✔️ Greater transparency & fewer middlemen
✔️ A shift from reliance to ownership
digiday.com/media/publis...
✔️ Smarter monetisation strategies
✔️ Greater transparency & fewer middlemen
✔️ A shift from reliance to ownership
digiday.com/media/publis...
Retail Media is more than just digital screens in-store.
It’s a powerful, real-time solution for segmentation, targeting, and performance measurement.
Stop treating it like DOOH and start unlocking the value of those 80% of grocery shoppers still walking into stores: iabeurope.eu/guest-member...
It’s a powerful, real-time solution for segmentation, targeting, and performance measurement.
Stop treating it like DOOH and start unlocking the value of those 80% of grocery shoppers still walking into stores: iabeurope.eu/guest-member...
January 24, 2025 at 2:06 PM
Retail Media is more than just digital screens in-store.
It’s a powerful, real-time solution for segmentation, targeting, and performance measurement.
Stop treating it like DOOH and start unlocking the value of those 80% of grocery shoppers still walking into stores: iabeurope.eu/guest-member...
It’s a powerful, real-time solution for segmentation, targeting, and performance measurement.
Stop treating it like DOOH and start unlocking the value of those 80% of grocery shoppers still walking into stores: iabeurope.eu/guest-member...
⚡ Sharp. Bold. Unmissable.
The Lightning Talks at Advertising Horizons (4 Feb 2025, Brussels) will tackle digital advertising's hottest topics in 10-minute bursts.
Cookies, privacy, and programmatic ads: iabeurope.eu/quick-powerf...
The Lightning Talks at Advertising Horizons (4 Feb 2025, Brussels) will tackle digital advertising's hottest topics in 10-minute bursts.
Cookies, privacy, and programmatic ads: iabeurope.eu/quick-powerf...
January 16, 2025 at 3:53 PM
⚡ Sharp. Bold. Unmissable.
The Lightning Talks at Advertising Horizons (4 Feb 2025, Brussels) will tackle digital advertising's hottest topics in 10-minute bursts.
Cookies, privacy, and programmatic ads: iabeurope.eu/quick-powerf...
The Lightning Talks at Advertising Horizons (4 Feb 2025, Brussels) will tackle digital advertising's hottest topics in 10-minute bursts.
Cookies, privacy, and programmatic ads: iabeurope.eu/quick-powerf...
Privacy vs. Innovation—why not both?
At Advertising Horizons (4th Feb, Brussels), hear experts from Meta, Google, DG JUST (and more!) share how to turn this balancing act into an advantage: iabeurope.eu/iab-europe-a...
At Advertising Horizons (4th Feb, Brussels), hear experts from Meta, Google, DG JUST (and more!) share how to turn this balancing act into an advantage: iabeurope.eu/iab-europe-a...
January 9, 2025 at 11:20 AM
Privacy vs. Innovation—why not both?
At Advertising Horizons (4th Feb, Brussels), hear experts from Meta, Google, DG JUST (and more!) share how to turn this balancing act into an advantage: iabeurope.eu/iab-europe-a...
At Advertising Horizons (4th Feb, Brussels), hear experts from Meta, Google, DG JUST (and more!) share how to turn this balancing act into an advantage: iabeurope.eu/iab-europe-a...