IAB Europe
@iabeurope.bsky.social
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
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IAB Europe
@iabeurope.bsky.social
· Dec 9
Digital advertising needs a united voice—and we’re here to provide it. 📣
At IAB Europe, we connect the dots between technology, creativity, and policy to drive progress across our industry at a European level.
Curious about what’s next? Find out more:https://iabeurope.eu/
At IAB Europe, we connect the dots between technology, creativity, and policy to drive progress across our industry at a European level.
Curious about what’s next? Find out more:https://iabeurope.eu/
EU plans a Digital Fairness Act while calling for simpler rules.
Inés Talavera de la Esperanza breaks down why that mix is tricky for digital advertising, from overlapping UX debates to the risk of adding more fragmentation: iabeurope.eu/the-digital-...
Inés Talavera de la Esperanza breaks down why that mix is tricky for digital advertising, from overlapping UX debates to the risk of adding more fragmentation: iabeurope.eu/the-digital-...
November 20, 2025 at 1:27 PM
EU plans a Digital Fairness Act while calling for simpler rules.
Inés Talavera de la Esperanza breaks down why that mix is tricky for digital advertising, from overlapping UX debates to the risk of adding more fragmentation: iabeurope.eu/the-digital-...
Inés Talavera de la Esperanza breaks down why that mix is tricky for digital advertising, from overlapping UX debates to the risk of adding more fragmentation: iabeurope.eu/the-digital-...
AI has moved into the practical parts of advertising: creative edits, media choices, reporting.
At our Great Debate on AI, people from agencies, publishers and platforms shared what’s actually helping, and where responsibility still feels unclear.
iabeurope.eu/knowledge_hu...
At our Great Debate on AI, people from agencies, publishers and platforms shared what’s actually helping, and where responsibility still feels unclear.
iabeurope.eu/knowledge_hu...
[Watch on Demand] IAB Europe's The Great Debate: AI - IAB Europe
On 30th October 2025, we hosted our Great Debate on AI, a thought-provoking virtual event that explored the transformative impact of Artificial Intelligence on digital advertising. The session brought...
iabeurope.eu
November 8, 2025 at 4:02 PM
AI has moved into the practical parts of advertising: creative edits, media choices, reporting.
At our Great Debate on AI, people from agencies, publishers and platforms shared what’s actually helping, and where responsibility still feels unclear.
iabeurope.eu/knowledge_hu...
At our Great Debate on AI, people from agencies, publishers and platforms shared what’s actually helping, and where responsibility still feels unclear.
iabeurope.eu/knowledge_hu...
Video and CTV are becoming harder to ignore in the media mix.
Join IAB Europe at VideoWeek Roadmap on 13th Nov, where Daniel Knapp will share data-driven insights to guide 2026 planning.
Details: iabeurope.eu/events/iab-e...
Join IAB Europe at VideoWeek Roadmap on 13th Nov, where Daniel Knapp will share data-driven insights to guide 2026 planning.
Details: iabeurope.eu/events/iab-e...
IAB Europe at VideoWeek Roadmap - IAB Europe
13th November | Euston Square, London VideoWeek Roadmap is a one-day conference dedicated to exploring the future of video and CTVadvertising. Taking place on 13th November at 30 Euston Square in Lond...
iabeurope.eu
November 5, 2025 at 10:48 AM
Video and CTV are becoming harder to ignore in the media mix.
Join IAB Europe at VideoWeek Roadmap on 13th Nov, where Daniel Knapp will share data-driven insights to guide 2026 planning.
Details: iabeurope.eu/events/iab-e...
Join IAB Europe at VideoWeek Roadmap on 13th Nov, where Daniel Knapp will share data-driven insights to guide 2026 planning.
Details: iabeurope.eu/events/iab-e...
Generative AI isn’t just transforming search, it’s redefining the ad stack.
As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.
Read more → digiday.com/sponsored/ge...
As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.
Read more → digiday.com/sponsored/ge...
AI isn’t just changing search — it’s rewriting the ad stack
Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.
digiday.com
October 22, 2025 at 9:44 AM
Generative AI isn’t just transforming search, it’s redefining the ad stack.
As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.
Read more → digiday.com/sponsored/ge...
As PubMatic notes in @Digiday, the real question is whether new AI platforms will build open, interoperable ad ecosystems — or recreate walled gardens.
Read more → digiday.com/sponsored/ge...
TheTradeDesk has announced a new integration with @Koddi, enabling advertisers to buy onsite retail media programmatically, starting with GoPuff.
This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8
This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8
The Trade Desk Brings Onsite Retail Media Inventory to Advertisers Through Integration with Koddi; Gopuff Serves as First Retail Partner
First-in-market integration gives advertisers programmatic access to buy onsite retail media via The Trade Desk
www.thetradedesk.com
October 16, 2025 at 10:05 AM
TheTradeDesk has announced a new integration with @Koddi, enabling advertisers to buy onsite retail media programmatically, starting with GoPuff.
This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8
This means full-funnel measurement, unified analytics, and one streamlined workflow: tinyurl.com/4f5sfzw8
AI’s everywhere in adland — 8 in 10 companies using it, but few with solid guardrails.
Targeting wins, publishers still cautious, privacy top concern.
Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...
Targeting wins, publishers still cautious, privacy top concern.
Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...
The Impact of AI on Digital Advertising Report 2025
IAB Europe's AI Working Group report explores how AI is being adopted, governed, and leveraged across the digital advertising ecosystem.
iabeurope.eu
October 15, 2025 at 11:11 AM
AI’s everywhere in adland — 8 in 10 companies using it, but few with solid guardrails.
Targeting wins, publishers still cautious, privacy top concern.
Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...
Targeting wins, publishers still cautious, privacy top concern.
Europe’s first real snapshot of how AI’s actually used in digital ads: iabeurope.eu/knowledge_hu...
You can’t fix what you can’t see.
LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.
Accountability starts with data: bit.ly/4oddPcW
LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.
Accountability starts with data: bit.ly/4oddPcW
LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising - IAB Europe
IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders across the digital advertising ecosystem in estimating and reducing th...
bit.ly
October 10, 2025 at 8:57 AM
You can’t fix what you can’t see.
LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.
Accountability starts with data: bit.ly/4oddPcW
LEAF 2.0 gives the ad industry clear sightlines on its footprint — from emissions benchmarks to creative optimisation, all open on GitHub.
Accountability starts with data: bit.ly/4oddPcW
73% of consumers say checkout is the “happiest place on the internet.”
The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...
The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...
‘Irrelevance used to be neutral. Now it’s damaging’
The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into lasting value, say leaders from Rokt and Tails.com in a lively quiz show a...
www.thedrum.com
October 8, 2025 at 8:49 AM
73% of consumers say checkout is the “happiest place on the internet.”
The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...
The Drum shares why the Transaction Moment is an emotional peak where relevance builds loyalty: www.thedrum.com/news/2025/10...
Adobe has launched AI agents to help businesses automate and optimise customer experiences.
Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...
Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...
Adobe Announces General Availability of AI Agents for Businesses to Transform Customer Experience Orchestration
Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns
news.adobe.com
October 7, 2025 at 8:58 AM
Adobe has launched AI agents to help businesses automate and optimise customer experiences.
Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...
Built on Adobe Experience Platform, the agents support tasks like audience targeting, journey creation, and data insights: news.adobe.com/news/2025/09...
Pew Research shows how social media has become a primary news source. Facebook & YouTube still lead, but TikTok and Instagram are quickly catching up.
A reminder that feeds don’t just entertain—they shape how people see the world:
A reminder that feeds don’t just entertain—they shape how people see the world:
Report Finds Facebook and TikTok Are Key News Sources
Facebook remains the top news source, though TikTok and Instagram are rising.
www.socialmediatoday.com
September 29, 2025 at 7:00 AM
Pew Research shows how social media has become a primary news source. Facebook & YouTube still lead, but TikTok and Instagram are quickly catching up.
A reminder that feeds don’t just entertain—they shape how people see the world:
A reminder that feeds don’t just entertain—they shape how people see the world:
AI is set to transform advertising by 2030, but not replace human creativity.
✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%
The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...
✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%
The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...
What Will the Advertising Industry Look Like in Five Years? - ExchangeWire.com
Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... Kate Scott-Dawkins, WPP Media’s Global ...
www.exchangewire.com
September 26, 2025 at 8:02 AM
AI is set to transform advertising by 2030, but not replace human creativity.
✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%
The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...
✔️ More personalisation, powered by sensitive data
✔️ AI-created assets as the norm
✔️ Bot-driven interactions rising to 66%
The future is hybrid: automation + human ideas: www.exchangewire.com/blog/2025/09...
Credibility matters in the creator economy.
Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...
Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...
Welcome! You are invited to join a webinar: IAB Europe Webinar: EASA’s adEthics - Raising Standards & Building Trust in Influencer Marketing. After registering, you will receive a confirmation email a...
Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help influencers and content creators uphold high standards of transparency and responsibility in adve...
us02web.zoom.us
September 22, 2025 at 1:14 PM
Credibility matters in the creator economy.
Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...
Learn how AdEthics, a free training and certification for influencers and creators, helps you stay transparent and responsible. Webinar with EASA: us02web.zoom.us/webinar/regi...
As EU debates privacy rules, IAB Europe data shows 60% of people accept “pay or consent” when they understand the trade-off.
Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...
Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...
Optimisation Over Reform - IAB Europe Consumer Study
IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.
iabeurope.eu
September 18, 2025 at 10:04 AM
As EU debates privacy rules, IAB Europe data shows 60% of people accept “pay or consent” when they understand the trade-off.
Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...
Insights for anyone shaping digital policy: iabeurope.eu/knowledge_hu...
The gap between value extracted from publisher content and what’s paid back is widening.
Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.
Explainer here 👉 iabeurope.eu/knowledge_hu...
Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.
Explainer here 👉 iabeurope.eu/knowledge_hu...
Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion - IAB Europe
Our Data Analyst & Sustainability Lead, Dimitris Beis, has created a timely explainer on the relationship between publishers and AI platforms - what’s changing, what’s at stake, and what a workable re...
iabeurope.eu
September 16, 2025 at 10:42 AM
The gap between value extracted from publisher content and what’s paid back is widening.
Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.
Explainer here 👉 iabeurope.eu/knowledge_hu...
Our Artificial Intelligence Working Group sets out solutions: frameworks, marketplaces, next steps.
Explainer here 👉 iabeurope.eu/knowledge_hu...
Clicks down. Traffic volatile. AI overviews reshaping search.
Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.
Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...
Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.
Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...
As AI rewrites search, publishers look for a lifeline
AI search is on the rise, and publisher traffic is on the decline. This week’s podcast digs into what that means for the future of media.
digiday.com
September 12, 2025 at 11:44 AM
Clicks down. Traffic volatile. AI overviews reshaping search.
Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.
Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...
Publishers are testing lifelines: creator networks, Reddit, even their own LLMs.
Digiday digs into what’s working—and what’s not → digiday.com/podcasts/as-...
CTV is becoming a new lever for creators.
By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.
For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...
By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.
For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...
Creators are leveraging CTV channels as added value for sponsorship deals
Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.
digiday.com
September 10, 2025 at 10:06 AM
CTV is becoming a new lever for creators.
By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.
For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...
By licensing back catalogs to FAST/AVOD channels, they add TV reach to their pitch — and raise sponsorship rates.
For brands, it’s a way to connect across living rooms and feeds: digiday.com/media/creato...
€212/month. That’s the value consumers place on free online services supported by ads.
A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...
A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...
Optimisation Over Reform - IAB Europe Consumer Study
IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.
iabeurope.eu
September 1, 2025 at 11:33 AM
€212/month. That’s the value consumers place on free online services supported by ads.
A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...
A reminder to publishers: transparency about this exchange keeps users onside in the privacy debate: iabeurope.eu/knowledge_hu...
Curation is reshaping programmatic. But what does it really mean?
In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...
In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...
Digital Dawn S8 Ep.4 - Curation in Digital Advertising
Kofi Amoako at PubMatic and our Marketing & Communications Director, Lauren Wakefield, dive into what "curation" really means in the context of programmatic.
iabeurope.eu
August 29, 2025 at 10:21 AM
Curation is reshaping programmatic. But what does it really mean?
In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...
In the latest Digital Dawn podcast, PubMatic’s Kofi Amoako joins our Lauren Wakefield to unpack curated marketplaces — why they’re growing, how they work & what they deliver for advertisers & publishers. iabeurope.eu/podcast/s8-e...
If you’ve wrestled with IDs, clean rooms or cross-channel metrics, you know how compliacted addressability can be.
We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...
We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...
IAB Europe Adoption of Addressability & Measurement Solutions Survey
Take this survey powered by surveymonkey.com. Create your own surveys for free.
www.surveymonkey.com
August 28, 2025 at 12:59 PM
If you’ve wrestled with IDs, clean rooms or cross-channel metrics, you know how compliacted addressability can be.
We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...
We’re running a 10-min survey to capture the real state of play in Europe, and shape guidance that makes life easier. 👉 www.surveymonkey.com/r/IABaddress...
Didomi’s first half of 2025: events from Paris to Montreal, new tools, and future-facing privacy debates. Highlights + what’s ahead 👉 www.didomi.io/blog/events-...
Events at Didomi: Looking back at the first half of 2025 | Didomi
A look back to our events at Didomi around the globe during the first half of 2025
www.didomi.io
August 25, 2025 at 9:38 AM
Didomi’s first half of 2025: events from Paris to Montreal, new tools, and future-facing privacy debates. Highlights + what’s ahead 👉 www.didomi.io/blog/events-...
Ad spend only works if the traffic is real.
Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...
Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...
How we’re using AI in new ways to fight invalid traffic
An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.
blog.google
August 22, 2025 at 10:01 AM
Ad spend only works if the traffic is real.
Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...
Google turns to LLMs to combat invalid traffic, aiming to reduce waste and enhance trust across the ecosystem — for brands, publishers, and users:
blog.google/products/ads...
Personalisation = relevance + trust.
New from Meta & Deloitte:
📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences
Full guide → iabeurope.eu/knowledge_hu...
New from Meta & Deloitte:
📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences
Full guide → iabeurope.eu/knowledge_hu...
Steps For Marketers to Embrace Personalisation - IAB Europe
Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, th...
iabeurope.eu
August 20, 2025 at 8:39 AM
Personalisation = relevance + trust.
New from Meta & Deloitte:
📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences
Full guide → iabeurope.eu/knowledge_hu...
New from Meta & Deloitte:
📍 Privacy-first ad strategies
📍 Stronger customer connections
📍 Growth through tailored experiences
Full guide → iabeurope.eu/knowledge_hu...
From AI misuse to scraping tools, TikTok’s new rules tighten enforcement and simplify guidelines for creators.
Most removals now happen before users report them — 85% caught by automation.
Full update here: www.socialmediatoday.com/news/tiktok-...
Most removals now happen before users report them — 85% caught by automation.
Full update here: www.socialmediatoday.com/news/tiktok-...
TikTok Updates Community Guidelines To Address AI Misinformation
New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.
www.socialmediatoday.com
August 19, 2025 at 11:27 AM
From AI misuse to scraping tools, TikTok’s new rules tighten enforcement and simplify guidelines for creators.
Most removals now happen before users report them — 85% caught by automation.
Full update here: www.socialmediatoday.com/news/tiktok-...
Most removals now happen before users report them — 85% caught by automation.
Full update here: www.socialmediatoday.com/news/tiktok-...
PETs aren’t a magic fix for privacy.
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
August 18, 2025 at 9:45 AM
PETs aren’t a magic fix for privacy.
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
They work when there’s buy-in across the ecosystem, the tech actually integrates, and performance doesn’t tank.
Sebastian Grantz from Google lays it out in our Interact 2025 Q&A: iabeurope.eu/privacy-in-f...
UK ad spend grew 8% YoY in Q1 2025, hitting £10.6bn.
Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.
Forecast: +6.8% for 2025.
Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.
Forecast: +6.8% for 2025.
AA/WARC: UK ad spend hits £10.6bn in Q1 2025 with growth led by search & online display | IAB UK
The latest figures from the Advertising Association and WARC show that UK advertising spend hit £10.6bn in the first quarter of 2025, driven by strong performance in search and online formats.
www.iabuk.com
August 15, 2025 at 7:00 AM
UK ad spend grew 8% YoY in Q1 2025, hitting £10.6bn.
Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.
Forecast: +6.8% for 2025.
Search (incl. retail media) +12.3%, online display +10.1%, social +14.7%. Brands front-loaded budgets, chasing agile formats amid trade uncertainty & US tariffs.
Forecast: +6.8% for 2025.