Huseyn Abdulla
huseynabdulla.bsky.social
Huseyn Abdulla
@huseynabdulla.bsky.social
Business researcher and educator at The University of Tennessee. Ph.D. from Texas A&M University.
Reposted by Huseyn Abdulla
Americans returned $890B in goods in 2024. Each return costs retailers $21-$46, and many items end up in landfills. Still, making #returns harder sparks customer backlash, according to a new study: https://buff.ly/49NptVV (Huseyn Abdulla, University of Tennessee) #consumers #holidayshopping
Retailers that make it harder to return stuff face backlash from their customers
Even those consumers who said they usually don’t return any products often reacted negatively during an experiment that simulated what happens when shoppers face stricter rules.
buff.ly
December 16, 2024 at 8:48 PM
Our latest research finds that customers reduce their trust and purchase intentions with retailers when they restrict their longstanding lenient return policies. Unless the retailers explain them why!
onlinelibrary.wiley.com/doi/10.1002/...
The point of no return? Restrictive changes to lenient return policies and consumer reactions to them
Restrictive changes to long-established lenient return policies reduce consumer trust toward retailers, resulting in lower purchase, positive word-of-mouth, and loyalty intentions. Providing manager.....
onlinelibrary.wiley.com
December 17, 2024 at 4:28 AM