House of Kapow
@houseofkapow.bsky.social
Growth partners for SaaS founders with PMF. Scaled, relevant SDR outbound demand generation. (Email, social/linkedin, phone, events.) >$250m in closed-won business. U.S. based. More at👉 www.houseofkapow.com
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House of Kapow
@houseofkapow.bsky.social
· Nov 27
Struggling with cold outreach?
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
@srsholmes.com sorry if it’s something I said. ☹️ Mistakenly thought we were noodling on something here. 🤷♂️
January 8, 2025 at 4:02 AM
@srsholmes.com sorry if it’s something I said. ☹️ Mistakenly thought we were noodling on something here. 🤷♂️
🎯 Want to know the biggest mistake founders make when building their first sales team? Starting at the top.
January 6, 2025 at 10:14 PM
🎯 Want to know the biggest mistake founders make when building their first sales team? Starting at the top.
@lennysan.bsky.social What sequence of buttons must we push to activate your presence here. 🙏
January 6, 2025 at 10:08 PM
@lennysan.bsky.social What sequence of buttons must we push to activate your presence here. 🙏
Great Question: How Far in SaaS Can a 10 or 20 Person Team Go?
Outliers exist, but a fair guide on ratios, roles and responsibilities.
www.saastr.com/how-far-in-t...
Outliers exist, but a fair guide on ratios, roles and responsibilities.
www.saastr.com/how-far-in-t...
Dear SaaStr: How Far in SaaS Can a 10 or 20 Person Team Go? | SaaStr
Dear SaaStr: How far in the SaaS can a 10 or 20 person team go? I know many are talking about AI fueling 1 person, $1B start-ups. I hope that happens.
www.saastr.com
December 27, 2024 at 4:55 PM
Great Question: How Far in SaaS Can a 10 or 20 Person Team Go?
Outliers exist, but a fair guide on ratios, roles and responsibilities.
www.saastr.com/how-far-in-t...
Outliers exist, but a fair guide on ratios, roles and responsibilities.
www.saastr.com/how-far-in-t...
Mass email is dead.
Mass email and AI tools turned inboxes into spam zones.
Success now (as always) demands personalized, multi-channel outreach—1:1, relevant, and value-driven.
Cold outreach isn’t dead, just lazy outreach.
This is the benefit of 25 years experience and $250m in closed-won.
Mass email and AI tools turned inboxes into spam zones.
Success now (as always) demands personalized, multi-channel outreach—1:1, relevant, and value-driven.
Cold outreach isn’t dead, just lazy outreach.
This is the benefit of 25 years experience and $250m in closed-won.
December 8, 2024 at 4:09 PM
Mass email is dead.
Mass email and AI tools turned inboxes into spam zones.
Success now (as always) demands personalized, multi-channel outreach—1:1, relevant, and value-driven.
Cold outreach isn’t dead, just lazy outreach.
This is the benefit of 25 years experience and $250m in closed-won.
Mass email and AI tools turned inboxes into spam zones.
Success now (as always) demands personalized, multi-channel outreach—1:1, relevant, and value-driven.
Cold outreach isn’t dead, just lazy outreach.
This is the benefit of 25 years experience and $250m in closed-won.
66% of respondents say they are increasing sales hires in 2025.
Non-scientific, but interesting if even close to directionally correct.
Also, can someone please recruit Jason Lemkin to this platform?
www.saastr.com/66-of-you-ar...
Non-scientific, but interesting if even close to directionally correct.
Also, can someone please recruit Jason Lemkin to this platform?
www.saastr.com/66-of-you-ar...
66% of You Are Accelerating Sales Hiring in 2025 | SaaStr
So will AI eliminate the need for more sales reps? Maybe. Maybe. But not today at least ;) 66% of you are hiring even more reps in 2025 than 2024, and
www.saastr.com
December 6, 2024 at 3:02 PM
66% of respondents say they are increasing sales hires in 2025.
Non-scientific, but interesting if even close to directionally correct.
Also, can someone please recruit Jason Lemkin to this platform?
www.saastr.com/66-of-you-ar...
Non-scientific, but interesting if even close to directionally correct.
Also, can someone please recruit Jason Lemkin to this platform?
www.saastr.com/66-of-you-ar...
Remember, this quarter is important, but the long game is critical.
🎯 Targeted Outreach Over Mass Marketing
🕵️♂️ Know Your Ideal Customer
📈 Personalization Boosts Conversions
💪 Upfront Research Effort Pays Off
🤝 Build Lasting Relationships
📲 Phone + Email + LinkedIn
🥷Success is in the follow up
🎯 Targeted Outreach Over Mass Marketing
🕵️♂️ Know Your Ideal Customer
📈 Personalization Boosts Conversions
💪 Upfront Research Effort Pays Off
🤝 Build Lasting Relationships
📲 Phone + Email + LinkedIn
🥷Success is in the follow up
December 5, 2024 at 3:31 AM
Remember, this quarter is important, but the long game is critical.
🎯 Targeted Outreach Over Mass Marketing
🕵️♂️ Know Your Ideal Customer
📈 Personalization Boosts Conversions
💪 Upfront Research Effort Pays Off
🤝 Build Lasting Relationships
📲 Phone + Email + LinkedIn
🥷Success is in the follow up
🎯 Targeted Outreach Over Mass Marketing
🕵️♂️ Know Your Ideal Customer
📈 Personalization Boosts Conversions
💪 Upfront Research Effort Pays Off
🤝 Build Lasting Relationships
📲 Phone + Email + LinkedIn
🥷Success is in the follow up
Sales processes are difficult. Among the most difficult: Building trust.
This often means throttling your process.
Align with your buyer’s pace.
Prove you are listening.
Suggest practical next steps, use collaborative tools, bring value, and learn their buying process.
This often means throttling your process.
Align with your buyer’s pace.
Prove you are listening.
Suggest practical next steps, use collaborative tools, bring value, and learn their buying process.
December 3, 2024 at 10:47 PM
Sales processes are difficult. Among the most difficult: Building trust.
This often means throttling your process.
Align with your buyer’s pace.
Prove you are listening.
Suggest practical next steps, use collaborative tools, bring value, and learn their buying process.
This often means throttling your process.
Align with your buyer’s pace.
Prove you are listening.
Suggest practical next steps, use collaborative tools, bring value, and learn their buying process.
COI ≠ ROI
COI shows urgency & addresses the risk of inaction & potential negative consequences.
ROI justifies the decision & proves the purchase will deliver measurable value that outweighs the cost of the investment.
These are very different angles of approach.
COI shows urgency & addresses the risk of inaction & potential negative consequences.
ROI justifies the decision & proves the purchase will deliver measurable value that outweighs the cost of the investment.
These are very different angles of approach.
December 2, 2024 at 11:07 PM
COI ≠ ROI
COI shows urgency & addresses the risk of inaction & potential negative consequences.
ROI justifies the decision & proves the purchase will deliver measurable value that outweighs the cost of the investment.
These are very different angles of approach.
COI shows urgency & addresses the risk of inaction & potential negative consequences.
ROI justifies the decision & proves the purchase will deliver measurable value that outweighs the cost of the investment.
These are very different angles of approach.
Struggling with cold outreach?
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
November 27, 2024 at 5:52 PM
Struggling with cold outreach?
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
10 mistakes SaaS companies make.
1️⃣ Overusing automation tools 🚫
2️⃣ Not knowing your audience 🎯
3️⃣ Sending generic messages ✉️
4️⃣ Choosing spammy lead gen partners 🤖
There has to be a better way. Right?
November 26, 2024 at 7:48 PM
There has to be a better way. Right?
Best tip for increasing your cold email outreach: Pick up the phone.
We see an increase of >60% improvement in response when combine with phone dials.
We see an increase of >60% improvement in response when combine with phone dials.
November 25, 2024 at 4:51 PM
Best tip for increasing your cold email outreach: Pick up the phone.
We see an increase of >60% improvement in response when combine with phone dials.
We see an increase of >60% improvement in response when combine with phone dials.
Please allow me to introduce myself:
SaaS growth partner agency founded by a $250m in software sales professional bringing sales process and results to early stage SaaS companies with PMF.
SaaS growth partner agency founded by a $250m in software sales professional bringing sales process and results to early stage SaaS companies with PMF.
February 25, 2024 at 12:30 AM
Please allow me to introduce myself:
SaaS growth partner agency founded by a $250m in software sales professional bringing sales process and results to early stage SaaS companies with PMF.
SaaS growth partner agency founded by a $250m in software sales professional bringing sales process and results to early stage SaaS companies with PMF.
If you know, you know. RIP Flaco
February 25, 2024 at 12:11 AM
If you know, you know. RIP Flaco