When you have the courage to disappoint non-fits, everything changes.

Your signal becomes clear.
Your message gets through.
Your market self-selects for you.

When you disappoint the many, you delight the few.

And that’s all you need.

So don't clog the filter.

So, they traded British racing green for neon fever dreams.

They’ve turned violation into visibility.

Confusion into conversation.

Not forgetting who they are.

Refusing who they were told to be.

And isn’t that on-code for the market today?

#brand