Jonathan Hoffsuemmer
@hoffsuemmer.bsky.social
Author of Message Market Fit. 20 yrs decoding behavior. Follow to join the conversation already happening in your buyer’s mind.
Word of mouth is built from lines people can carry.
August 22, 2025 at 7:53 PM
Word of mouth is built from lines people can carry.
Free doesn't eliminate the decision tax.
It shifts the cost from financial to psychological.
No price tag doesn't mean no cost. It means the cost moved somewhere harder to see.
It shifts the cost from financial to psychological.
No price tag doesn't mean no cost. It means the cost moved somewhere harder to see.
August 3, 2025 at 11:37 PM
Free doesn't eliminate the decision tax.
It shifts the cost from financial to psychological.
No price tag doesn't mean no cost. It means the cost moved somewhere harder to see.
It shifts the cost from financial to psychological.
No price tag doesn't mean no cost. It means the cost moved somewhere harder to see.
867-5309.
You know it's a phone number.
You probably know it's Jenny's number.
That's memory working its magic.
Not because the number matters, but because it was set to music.
You know it's a phone number.
You probably know it's Jenny's number.
That's memory working its magic.
Not because the number matters, but because it was set to music.
May 26, 2025 at 9:10 PM
867-5309.
You know it's a phone number.
You probably know it's Jenny's number.
That's memory working its magic.
Not because the number matters, but because it was set to music.
You know it's a phone number.
You probably know it's Jenny's number.
That's memory working its magic.
Not because the number matters, but because it was set to music.
There's a special kind of person who has 147 browser tabs open right now.
You know who you are. Each tab a possibility, a promise, an intention. Articles that will make you smarter, videos that will teach you something, products that will change your life.
You know who you are. Each tab a possibility, a promise, an intention. Articles that will make you smarter, videos that will teach you something, products that will change your life.
January 23, 2025 at 3:07 AM
There's a special kind of person who has 147 browser tabs open right now.
You know who you are. Each tab a possibility, a promise, an intention. Articles that will make you smarter, videos that will teach you something, products that will change your life.
You know who you are. Each tab a possibility, a promise, an intention. Articles that will make you smarter, videos that will teach you something, products that will change your life.
At any stage of your marketing, you should be studying a behavior pattern that makes you uncomfortable about your current assumptions.
January 10, 2025 at 9:34 PM
At any stage of your marketing, you should be studying a behavior pattern that makes you uncomfortable about your current assumptions.
Positioning is when you have the courage to disappoint the people you're not meant to serve.
Most people live in perpetual market confusion, trying to appeal to everyone, afraid to disappoint anyone.
But your market's mental filter doesn't work that way.
Most people live in perpetual market confusion, trying to appeal to everyone, afraid to disappoint anyone.
But your market's mental filter doesn't work that way.
December 22, 2024 at 1:09 AM
Positioning is when you have the courage to disappoint the people you're not meant to serve.
Most people live in perpetual market confusion, trying to appeal to everyone, afraid to disappoint anyone.
But your market's mental filter doesn't work that way.
Most people live in perpetual market confusion, trying to appeal to everyone, afraid to disappoint anyone.
But your market's mental filter doesn't work that way.
Got message market fit?
In the attention economy, more and more wealth and power is going to go to those who understand how to capture and engineer an emotional state.
Some people win by triggering fear. Others win by triggering hope. Whatever you choose, you can't play the game until you have peoples attention.
Some people win by triggering fear. Others win by triggering hope. Whatever you choose, you can't play the game until you have peoples attention.
December 9, 2024 at 4:54 AM
Got message market fit?
The cultural shift happening in markets right now isn't about technology – it's about trust.
Markets aren't just buying differently.
They're believing differently.
Your message needs to align with this new reality.
#AI
Markets aren't just buying differently.
They're believing differently.
Your message needs to align with this new reality.
#AI
December 3, 2024 at 2:43 PM
The cultural shift happening in markets right now isn't about technology – it's about trust.
Markets aren't just buying differently.
They're believing differently.
Your message needs to align with this new reality.
#AI
Markets aren't just buying differently.
They're believing differently.
Your message needs to align with this new reality.
#AI
Where did Lyft’s fizz go?
Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.
It stood out because no one expects personality from transportation.
medium.com/@jonathanhof...
#rideshare #culture #nostalgia
Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.
It stood out because no one expects personality from transportation.
medium.com/@jonathanhof...
#rideshare #culture #nostalgia
Where did Lyft’s fizz go?
Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.
medium.com
December 1, 2024 at 2:03 AM
Where did Lyft’s fizz go?
Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.
It stood out because no one expects personality from transportation.
medium.com/@jonathanhof...
#rideshare #culture #nostalgia
Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.
It stood out because no one expects personality from transportation.
medium.com/@jonathanhof...
#rideshare #culture #nostalgia
Jaguar traded heritage for hallucination.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
November 25, 2024 at 2:18 AM
Jaguar traded heritage for hallucination.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
2000s: Win with features
2010s: Win with funnels
2020s: Win with filters
2030s: Win with fans
(post-AGI era, every person is a business)
2010s: Win with funnels
2020s: Win with filters
2030s: Win with fans
(post-AGI era, every person is a business)
November 21, 2024 at 4:32 PM
2000s: Win with features
2010s: Win with funnels
2020s: Win with filters
2030s: Win with fans
(post-AGI era, every person is a business)
2010s: Win with funnels
2020s: Win with filters
2030s: Win with fans
(post-AGI era, every person is a business)
NEW PLATFORM - FIRST POST
Blank field. Blue sky.
Deep breath.
No noise.
Just open space.
Blank field. Blue sky.
Deep breath.
No noise.
Just open space.
November 15, 2024 at 8:47 PM
NEW PLATFORM - FIRST POST
Blank field. Blue sky.
Deep breath.
No noise.
Just open space.
Blank field. Blue sky.
Deep breath.
No noise.
Just open space.