Heather Kenny
@hkennycontent.bsky.social
Content strategist/writer/consultant with 20+ years of experience specializing in B2B tech, healthcare/health tech, and higher education/edtech. Occasional essayist/journalist.
www.heatherkenny.com
https://www.linkedin.com/in/heatherkenny1
www.heatherkenny.com
https://www.linkedin.com/in/heatherkenny1
When a content platform emails you about your services with a ton of info about working with them that includes everything but their rates 🙄
December 5, 2025 at 4:20 PM
When a content platform emails you about your services with a ton of info about working with them that includes everything but their rates 🙄
That’s . . . quite a range.
November 29, 2025 at 5:01 PM
That’s . . . quite a range.
New blog post: how I became the Executive Whisperer. www.heatherkenny.com/blog/the-exe...
The executive whisperer — Heather Kenny Content Marketing
I have a thought leadership client who has a general theme for an article every month. They’ll send me a lot of different material for background:
www.heatherkenny.com
October 7, 2025 at 1:42 AM
New blog post: how I became the Executive Whisperer. www.heatherkenny.com/blog/the-exe...
I was excited to do this video with Nonprophet Advisors' Mike Mitchell talking about AI and writing: how it helps with the process, how it might hinder creativity, and more. www.youtube.com/watch?v=pDjo...
Heather Kenny on AI, Nonprofits & Storytelling | Faith, Fortune, or Fiction Series
YouTube video by My Nonprofit AI
www.youtube.com
August 22, 2025 at 5:56 PM
I was excited to do this video with Nonprophet Advisors' Mike Mitchell talking about AI and writing: how it helps with the process, how it might hinder creativity, and more. www.youtube.com/watch?v=pDjo...
When did it become acceptable to dis potential freelance resources based on some criteria in your head?
I recently sent a message to someone in a Slack group who said they were looking for "help from content writers with net-new SEO content."
I recently sent a message to someone in a Slack group who said they were looking for "help from content writers with net-new SEO content."
August 22, 2025 at 2:37 PM
When did it become acceptable to dis potential freelance resources based on some criteria in your head?
I recently sent a message to someone in a Slack group who said they were looking for "help from content writers with net-new SEO content."
I recently sent a message to someone in a Slack group who said they were looking for "help from content writers with net-new SEO content."
Reposted by Heather Kenny
this iconic advertising copywriter named Kathy Hepinstall Parks died over the weekend and I wanted to share something from her website I thought Bluesky would like
August 22, 2025 at 2:20 PM
this iconic advertising copywriter named Kathy Hepinstall Parks died over the weekend and I wanted to share something from her website I thought Bluesky would like
Writing a blog post on certificate lifecycle management for a cybersecurity client and the brief refers to "certificate lifestyle management" at several points 😜
August 15, 2025 at 6:31 PM
Writing a blog post on certificate lifecycle management for a cybersecurity client and the brief refers to "certificate lifestyle management" at several points 😜
I went to a webinar hosted by Women in Content Marketing recently that tried to explain what the F is going on in marketing right now (literally the title of the event). Some of the conclusions:
July 25, 2025 at 4:29 PM
I went to a webinar hosted by Women in Content Marketing recently that tried to explain what the F is going on in marketing right now (literally the title of the event). Some of the conclusions:
I'm thinking I need to start a newsletter aimed at marketing professionals and others who handle content to help us all navigate this volatile landscape.
July 24, 2025 at 4:14 PM
I'm thinking I need to start a newsletter aimed at marketing professionals and others who handle content to help us all navigate this volatile landscape.
So content marketing and marketing in general are kind of . . . nuts right now. If you're struggling, a reframe might be necessary. www.heatherkenny.com/blog/an-empt...
An empty cup—or an opportunity? — HK V2.2
www.heatherkenny.com
July 14, 2025 at 5:34 PM
So content marketing and marketing in general are kind of . . . nuts right now. If you're struggling, a reframe might be necessary. www.heatherkenny.com/blog/an-empt...
What kind of content marketing are B2B businesses looking for these days? I'm hearing a lot of mixed info, from "blogs are dead" to "content is more important than ever."
April 15, 2025 at 10:29 PM
What kind of content marketing are B2B businesses looking for these days? I'm hearing a lot of mixed info, from "blogs are dead" to "content is more important than ever."
Should I create two separate pages on my website for content consulting/strategy and writing under "Services," or should I just put them both on the same page?
November 26, 2024 at 11:43 PM
Should I create two separate pages on my website for content consulting/strategy and writing under "Services," or should I just put them both on the same page?
Reposted by Heather Kenny
This basically sums up life as a copywriter:
November 22, 2024 at 5:01 PM
This basically sums up life as a copywriter:
Looking at a slower schedule than normal for the next month and resisting the urge to post "DO YOU NEED ANY CONTENT WRITTEN????" on LinkedIn.
November 22, 2024 at 5:55 PM
Looking at a slower schedule than normal for the next month and resisting the urge to post "DO YOU NEED ANY CONTENT WRITTEN????" on LinkedIn.
Recently one of my B2B tech clients told me that its internal team had found a blog post I wrote this fall incredibly useful with prospects and clients. It's always good to hear the positive results of my work, even without specific metrics.
November 22, 2024 at 5:54 PM
Recently one of my B2B tech clients told me that its internal team had found a blog post I wrote this fall incredibly useful with prospects and clients. It's always good to hear the positive results of my work, even without specific metrics.
Recently one of my B2B tech clients told me that its internal team had found a blog post I wrote this fall incredibly useful with prospects and clients. As writers, we often send our work into the void. Knowing that it makes a difference is fulfilling and powerful.
November 18, 2024 at 8:38 PM
Recently one of my B2B tech clients told me that its internal team had found a blog post I wrote this fall incredibly useful with prospects and clients. As writers, we often send our work into the void. Knowing that it makes a difference is fulfilling and powerful.
How many businesses do content audits? It's such an important step in content strategy yet too often overlooked.
November 18, 2024 at 8:36 PM
How many businesses do content audits? It's such an important step in content strategy yet too often overlooked.
Started a new professional bsky account! Looking forward to connecting on all things content marketing here.
November 18, 2024 at 8:22 PM
Started a new professional bsky account! Looking forward to connecting on all things content marketing here.