hilarykf.bsky.social
@hilarykf.bsky.social
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Both the UK and Scot Govts declared a climate emergency in response to the surge of awareness and political pressure created by XR, but they have never acted as if it's an emergency. They protect corporate interests. McCarthy's focus seems to be about public behavioural change not Oil+Gas orgs.
February 4, 2026 at 9:55 AM
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“Not everything that is faced can be changed, but nothing can be changed until it is faced.” Said activist James Baldwin.
And that’s the whole point of the @nebriefing.bsky.social .
We HAVE to face the truth, accept, adapt, and act….urgently, courageously, and compassionately.
#courageousLeadership
February 4, 2026 at 8:24 AM
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11/ Even more striking: @climateoutreach.bsky.social themselves (cited in McCarthy’s letter) explicitly argue for government-led public information campaigns on #climate, drawing lessons from Brexit and COVID.

"Public engagement is not window dressing; it is the essential foundation for all policy"
We’ve had information campaigns on Brexit and Covid. What about the climate? - Climate Outreach
In the runup to Cop26, public knowledge about the crisis is shallow, with few understanding the scale of the threat.
climateoutreach.org
February 4, 2026 at 7:21 AM
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10/ For years, critics have pointed out serious limits in nature programming:

– crises softened or backgrounded
– humans erased from responsibility
– nature framed as pristine and distant

e.g.
February 4, 2026 at 7:21 AM
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9/ McCarthy praises “subtle” #climate messaging in BBC Natural History programming

But subtlety is the opposite of what’s needed given the risks

Climate breakdown should be central to news & current affairs, not tucked in wildlife docs

Failing to grasp this distinction is incomprehensible!
February 4, 2026 at 7:21 AM
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8/ At the same time, parts of the UK press have become openly hostile to #climate action.

For the first time, newspaper editorial opposition to climate policy now outweighs support.

This is the media environment government is choosing to defer to, rather than lead.
Analysis: UK newspaper editorial opposition to climate action overtakes support for first time - Carbon Brief
Nearly 100 UK newspaper editorials opposed climate action in 2025, a record figure that reveals the backlash against net-zero in the right-leaning press
www.carbonbrief.org
February 4, 2026 at 7:21 AM
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7/ When climate is covered, it’s often:
– episodic, not sustained
– stripped of risk framing
– disconnected from lived impact

A new report finds only ~18 % of UK readers access independently regulated climate news, pointing to gaps in quality and oversight that risk misinformation.
New Impress Report Into Climate Change News Highlights Need To Boost Independent Regulation - Impress
A new report has highlighted the need for further policy work on how climate change information is reported and regulated.
www.impressorg.com
February 4, 2026 at 7:21 AM
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6/ She also claims #climate is already “well reported” in the news.

The evidence simply does not support this.

UK news attention to climate has declined sharply, even as risks escalate, including around major moments like COP.

climatenewstracker.org/cop30-declin...
February 4, 2026 at 7:21 AM
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4/ We have a recent precedent. During COVID, the UK Chief Scientist & the Chief Medical Officer led daily briefings with politicians.

These briefings didn’t just inform, they shaped public understanding. Essential for:
– explaining risk
– making sense of uncertainty
– building public trust
February 4, 2026 at 7:21 AM
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3/ It misrepresents the proposal. The idea isn’t government spin, it’s about creating a shared factual baseline, in a style like @nebriefing.bsky.social, run by scientists & campaigners

Trivialising such briefings accepts a politics where govt reacts, not leads

Watch the full NEB briefings here:
National Emergency Briefing on climate & nature
National Emergency Briefing | The UK’s leading climate and nature experts brief MP's on the risks, impacts and solutions to the climate emergency
www.nebriefing.org
February 4, 2026 at 7:21 AM
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2/ McCarthy frames a televised briefing as ineffective “government messaging”, even invoking 1984!

That is already damning. It implies a Labour MP believes her own government has no authority or credibility with the public, even when conveying life-critical risks.

Alarm bells should ring!
February 4, 2026 at 7:21 AM