Hijinx Marketing
@hijinxmarketing.bsky.social
I am a freelance content strategist and Fractional Chief Content Officer. I love content and content marketing. Author, #TheContentPuzzle. Adjunct Prof. @ Butler Univ. #CMWorld speaker.
In the latest episode of #BehindtheCampaign, Kiku Goss talks about how The Creative Ladder and its Rising Leaders program helped her start her career.
November 19, 2025 at 5:47 PM
In the latest episode of #BehindtheCampaign, Kiku Goss talks about how The Creative Ladder and its Rising Leaders program helped her start her career.
Rewind to Ep. #2 of #BehindtheCampaign, where the team from @borshoff discusses the conservation story that they weave into marketing campaigns for the @IndianapolisZoo. Watch the full episode on all major podcast platforms and YouTube.
November 17, 2025 at 7:49 PM
Rewind to Ep. #2 of #BehindtheCampaign, where the team from @borshoff discusses the conservation story that they weave into marketing campaigns for the @IndianapolisZoo. Watch the full episode on all major podcast platforms and YouTube.
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
November 11, 2025 at 5:55 PM
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
November 4, 2025 at 1:51 PM
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
October 29, 2025 at 6:54 PM
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
October 28, 2025 at 5:36 PM
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
October 15, 2025 at 4:19 PM
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
October 8, 2025 at 4:33 PM
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
October 1, 2025 at 5:15 PM
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
October 1, 2025 at 2:59 PM
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
What happens when you center volunteers in your marketing? 🎭
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
September 9, 2025 at 12:56 PM
What happens when you center volunteers in your marketing? 🎭
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
Excited to speak at Indy MarCon 2025 on 10/9! The first all-day, members-only marketing event for AMA Indy, and the lineup is 🔥 (and I'm not just saying that)! #MarCon2025
August 18, 2025 at 2:59 PM
Excited to speak at Indy MarCon 2025 on 10/9! The first all-day, members-only marketing event for AMA Indy, and the lineup is 🔥 (and I'm not just saying that)! #MarCon2025
Stoked about the buzz around Behind the Campaign! New episodes dropping soon. If you haven't subscribed on your fave podcast app or YouTube yet, now's your chance! Let me know if you can't find it. 🎙️
August 13, 2025 at 6:29 PM
Stoked about the buzz around Behind the Campaign! New episodes dropping soon. If you haven't subscribed on your fave podcast app or YouTube yet, now's your chance! Let me know if you can't find it. 🎙️
One of the considerations for the marketing campaigns for a zoo is the conservation story. In Episode 2 of Behind the Campaign, the team from Borshoff discusses how important it is to get the conservation story out to the public. #marketingcampaign #podcast
August 12, 2025 at 7:13 PM
One of the considerations for the marketing campaigns for a zoo is the conservation story. In Episode 2 of Behind the Campaign, the team from Borshoff discusses how important it is to get the conservation story out to the public. #marketingcampaign #podcast
Conservation is a central theme of everything the Indianapolis Zoo does. Learn how Borhsoff wove this throughout their campaign for the alligators & crocodiles' habitat. Listen to the latest episode of #BehindtheCampaign. Available on all major podcast platforms & YouTube.
August 5, 2025 at 5:30 PM
Conservation is a central theme of everything the Indianapolis Zoo does. Learn how Borhsoff wove this throughout their campaign for the alligators & crocodiles' habitat. Listen to the latest episode of #BehindtheCampaign. Available on all major podcast platforms & YouTube.
Only 2% of organizations say they're 'thriving' in content ops, but 25% want to be. Sound familiar? Close the gap! Download my whitepaper to boost your content team, processes, and tech. #ContentOps #ContentStrategy https://bit.ly/3BcdCnf
July 30, 2025 at 6:26 PM
Only 2% of organizations say they're 'thriving' in content ops, but 25% want to be. Sound familiar? Close the gap! Download my whitepaper to boost your content team, processes, and tech. #ContentOps #ContentStrategy https://bit.ly/3BcdCnf
Alligators and crocodiles, oh my! How do you go about creating a marketing campaign for these scaly creatures' new habitat? Learn how Borshoff developed this fun campaign for the Indianapolis Zoo in the latest episode of Behind the Campaign. https://www.buzzsprout.com/2512166
July 29, 2025 at 3:57 PM
Alligators and crocodiles, oh my! How do you go about creating a marketing campaign for these scaly creatures' new habitat? Learn how Borshoff developed this fun campaign for the Indianapolis Zoo in the latest episode of Behind the Campaign. https://www.buzzsprout.com/2512166
Rebecca Bormann from RB Consulting Agency joined me on the first episode of the Behind the Campaign podcast to discuss the new omnichannel campaign for Chef for Hire.
July 17, 2025 at 6:45 PM
Rebecca Bormann from RB Consulting Agency joined me on the first episode of the Behind the Campaign podcast to discuss the new omnichannel campaign for Chef for Hire.
"Everything's a mess"—a common theme in content ops. Remember, it takes 12-18 months to mature, not weeks. Stop chasing perfect. Start with what you have now. 💪 #ContentOps https://f.mtr.cool/whpgfwldwe
June 25, 2025 at 5:36 PM
"Everything's a mess"—a common theme in content ops. Remember, it takes 12-18 months to mature, not weeks. Stop chasing perfect. Start with what you have now. 💪 #ContentOps https://f.mtr.cool/whpgfwldwe
Don't miss out! 🐦 Early bird pricing for #CMWorld 2025 ends June 27. Save $300 before that date + use my $100 off code ROBINSON100. Tons of great sessions, including mine on content ops. Register now! 👉 cmi.media/cmw25 🎟️
June 23, 2025 at 6:32 PM
Don't miss out! 🐦 Early bird pricing for #CMWorld 2025 ends June 27. Save $300 before that date + use my $100 off code ROBINSON100. Tons of great sessions, including mine on content ops. Register now! 👉 cmi.media/cmw25 🎟️
Excited to speak at Content Marketing World 2025! 🎤 Sharing tips to cut through the noise and boost your strategy. Join me in San Diego! Register at cmi.media/cmw25 and use code ROBINSON100 for $100 off. Can't wait to see you there! #CMWorld
May 22, 2025 at 6:41 PM
Excited to speak at Content Marketing World 2025! 🎤 Sharing tips to cut through the noise and boost your strategy. Join me in San Diego! Register at cmi.media/cmw25 and use code ROBINSON100 for $100 off. Can't wait to see you there! #CMWorld
The rumors are true! I am starting a podcast. Behind the Campaign will feature marketers spilling the proverbial beans on their favorite campaigns. Want to be a guest? Or know someone I should interview? Comment or DM me!
May 20, 2025 at 5:26 PM
The rumors are true! I am starting a podcast. Behind the Campaign will feature marketers spilling the proverbial beans on their favorite campaigns. Want to be a guest? Or know someone I should interview? Comment or DM me!
Update! I've got room for 2 new clients. If you're curious about boosting your content strategy or operations, let's chat and find those growth opportunities! 🚀 Schedule time with me 👉 https://f.mtr.cool/pwvymctqni
May 19, 2025 at 3:32 PM
Update! I've got room for 2 new clients. If you're curious about boosting your content strategy or operations, let's chat and find those growth opportunities! 🚀 Schedule time with me 👉 https://f.mtr.cool/pwvymctqni
Are you struggling to get your content team in sync? Wondering if you have the right people in place? Check out my free content ops whitepaper to get answers! 🎯👉 https://f.mtr.cool/xxkadqrusi
May 14, 2025 at 8:03 PM
Are you struggling to get your content team in sync? Wondering if you have the right people in place? Check out my free content ops whitepaper to get answers! 🎯👉 https://f.mtr.cool/xxkadqrusi
The submission deadline for the Content Marketing Awards is May 18 (only ONE MONTH away). As a judge, I'm looking forward to seeing what you submit and can't wait to celebrate the best of our industry. https://contentmarketingawards.com/entry-rules/
April 18, 2025 at 12:36 PM
The submission deadline for the Content Marketing Awards is May 18 (only ONE MONTH away). As a judge, I'm looking forward to seeing what you submit and can't wait to celebrate the best of our industry. https://contentmarketingawards.com/entry-rules/