Hijinx Marketing
@hijinxmarketing.bsky.social
I am a freelance content strategist and Fractional Chief Content Officer. I love content and content marketing. Author, #TheContentPuzzle. Adjunct Prof. @ Butler Univ. #CMWorld speaker.
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
November 11, 2025 at 5:55 PM
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
Managing up and managing people aren’t the same, but both can make or break your career. This @CMIContent article explains what it takes to build better relationships and recover from workplace missteps.
How To Manage Your Marketing Leader (for Now)
Many marketing teams serve as mentors to inexperienced leaders. Try these actionable tips to manage up while still managing to produce your best work.
contentmarketinginstitute.com
November 5, 2025 at 10:29 PM
Managing up and managing people aren’t the same, but both can make or break your career. This @CMIContent article explains what it takes to build better relationships and recover from workplace missteps.
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
November 4, 2025 at 1:51 PM
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
October 29, 2025 at 6:54 PM
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
I am a fan of interactive content to engage your audience, esp. when you have to convey complex topics. Check out this campaign by Direct Energy Canada, using quizzes to help their customers learn about energy.
How an Energy Brand Cut Churn Using Interactive Quizzes
How an interactive content strategy powered this energy company to better customer engagement, higher sales, and lower churn.
contentmarketinginstitute.com
October 29, 2025 at 12:52 PM
I am a fan of interactive content to engage your audience, esp. when you have to convey complex topics. Check out this campaign by Direct Energy Canada, using quizzes to help their customers learn about energy.
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
October 28, 2025 at 5:36 PM
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
The latest Content Science report breaks down what separates thriving content ops teams from those still scaling—especially as AI reshapes the landscape. Get the 2025–2026 Content Operations Study here →
Content Operations Study - Content Science
Get the latest report from the world's largest ongoing study of content operations by Content Science, including banchmarks and success factors.
content-science.com
October 22, 2025 at 4:05 PM
The latest Content Science report breaks down what separates thriving content ops teams from those still scaling—especially as AI reshapes the landscape. Get the 2025–2026 Content Operations Study here →
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
October 15, 2025 at 4:19 PM
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
Should brands speak up on social issues? 🤔 Statista says 43% of Americans want them to, while 41% prefer silence. With loyalty linked to shared values, authenticity is key. Where do you stand?
Infographic: A Balancing Act: Should Brands Take a Stand?
This chart shows what Americans think about brands' involvement in political issues.
www.statista.com
October 14, 2025 at 9:05 PM
Should brands speak up on social issues? 🤔 Statista says 43% of Americans want them to, while 41% prefer silence. With loyalty linked to shared values, authenticity is key. Where do you stand?
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
October 8, 2025 at 4:33 PM
I have room in my schedule for one more client. If you are struggling with how to set up or adjust your content team for optimal results, I can help. DM me or set up time to chat: https://calendly.com/hijinxmarketing/initial-consultation-with-andi-robinson
Did you know that you can watch the video versions of the Behind the Campaign podcast on YouTube? Check out one of my recent episodes with Dominik Angerer, Founder and CEO of @storyblok. We had a good time!
Behind the Campaign - Ep 5 - Storyblok - Joyful Headless
In this episode of Behind the Campaign, Andi Robinson sits down with Dominik Angerer, CEO and Founder of Storyblok, to discuss the Joyful Headless campaign—a...
youtu.be
October 6, 2025 at 3:30 PM
Did you know that you can watch the video versions of the Behind the Campaign podcast on YouTube? Check out one of my recent episodes with Dominik Angerer, Founder and CEO of @storyblok. We had a good time!
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
October 1, 2025 at 5:15 PM
All marketers know the challenge of using children in their marketing. Privacy concerns are real in today's world. Jenn Golding from Sapphire Strategy joins me on #BehindtheCampaign to discuss how the Our Public Schools Work campaign addresses this challenge. Find the podcast everywhere.
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
October 1, 2025 at 2:59 PM
Marketing public schools isn’t easy. Tight budgets, politics, and online critics can quickly derail good work. In Behind the Campaign, I chat with Jenn Lisak Golding about how her team built Our Public Schools Work — a campaign that celebrates public education while staying strategic and resilient.
All of the apps that @NotionHQ has replaced for me:
⛔ Evernote
⛔ Pocket
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
⛔ Evernote
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
September 25, 2025 at 7:41 PM
All of the apps that @NotionHQ has replaced for me:
⛔ Evernote
⛔ Pocket
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
⛔ Evernote
⛔ Microsoft To Do
⛔ Gmail/calendar
⛔ OneNote
What else should I replace?
Did you miss my session last week at #CMWorld? I gave an overview of my whitepaper, Mastering Content Operations. You can download the full whitepaper here 👉
Are Your Content Operations Efficient? - Hijinx Marketing
Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.
hijinxmarketing.com
September 24, 2025 at 1:28 PM
Did you miss my session last week at #CMWorld? I gave an overview of my whitepaper, Mastering Content Operations. You can download the full whitepaper here 👉
Do you love marketing? Are you looking for campaign inspiration? Do you listen to podcasts on Apple? Click the link below. Thank me later.
podcasts.apple.com/podcast/id1824486285
podcasts.apple.com/podcast/id1824486285
September 23, 2025 at 5:47 PM
Do you love marketing? Are you looking for campaign inspiration? Do you listen to podcasts on Apple? Click the link below. Thank me later.
podcasts.apple.com/podcast/id1824486285
podcasts.apple.com/podcast/id1824486285
How do you make a CMS campaign joyful? Storyblok’s Joyful Headless campaign proves it’s possible. I chat with CEO Dominik Angerer about balancing marketer & developer needs.
Find #BehindtheCampaign on your fave podcast platform or YouTube.
Find #BehindtheCampaign on your fave podcast platform or YouTube.
Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.
youtu.be
September 17, 2025 at 8:20 PM
How do you make a CMS campaign joyful? Storyblok’s Joyful Headless campaign proves it’s possible. I chat with CEO Dominik Angerer about balancing marketer & developer needs.
Find #BehindtheCampaign on your fave podcast platform or YouTube.
Find #BehindtheCampaign on your fave podcast platform or YouTube.
Be prepared to laugh. #CMWorld speakers chime in with the funniest campaigns they have seen recently. Add in some tips on using humor in your marketing, and prepare to be inspired.
How To Get More Than a Laugh From Humorous Content
Craft humorous content inspired by these B2C and B2B campaigns that do everything from fishing with sausage rolls to kicking a rock (yes, it’s funny).
contentmarketinginstitute.com
September 11, 2025 at 1:36 PM
Be prepared to laugh. #CMWorld speakers chime in with the funniest campaigns they have seen recently. Add in some tips on using humor in your marketing, and prepare to be inspired.
What happens when you center volunteers in your marketing? 🎭
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
September 9, 2025 at 12:56 PM
What happens when you center volunteers in your marketing? 🎭
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
On a recent episode of the #BehindtheCampaign podcast, I talk with Jenn Byers about a campaign for Attic Theater that celebrated the people behind the scenes and delivered a big impact on awareness, ticket sales, and community engagement.
Content chaos costing your company millions? Research shows inefficient content ops waste $958M annually for mid-to-large B2B companies. My strategic guide reveals how to build high-performing content teams through people, process, and technology. Get the free whitepaper
Are Your Content Operations Efficient? - Hijinx Marketing
Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.
bit.ly
September 4, 2025 at 8:46 PM
Content chaos costing your company millions? Research shows inefficient content ops waste $958M annually for mid-to-large B2B companies. My strategic guide reveals how to build high-performing content teams through people, process, and technology. Get the free whitepaper
Unpopular opinion: Marketing teams shouldn't run content operations. 🤷♀️ Content ops requires specialized skills in lifecycle management, workflow automation, and cross-functional governance. It's time to treat it as the distinct discipline it is. Download my free whitepaper:
Are Your Content Operations Efficient? - Hijinx Marketing
Are you concerned about the state of your content operations? Do you even have a content team? Learn about the current state of content operations, what this team should consist of, and how you can have an effective, productive content operations function.
bit.ly
August 28, 2025 at 9:49 PM
Unpopular opinion: Marketing teams shouldn't run content operations. 🤷♀️ Content ops requires specialized skills in lifecycle management, workflow automation, and cross-functional governance. It's time to treat it as the distinct discipline it is. Download my free whitepaper:
You want to use #AI to create your marketing content. But how can you do it responsibly? Brightspot outlines six points to guide your journey.
6 ways to use AI responsibly in your content workflow
AI is a growing force in content operations, but speed can’t come at the expense of trust, quality or brand consistency. Here are six practical steps for integrating AI into editorial workflows while maintaining control.
www.brightspot.com
August 27, 2025 at 7:18 PM
You want to use #AI to create your marketing content. But how can you do it responsibly? Brightspot outlines six points to guide your journey.
Just revisited Behind the Campaign's episode with Chef for Hire's Rebecca Bormann. Serious knowledge about multi-channel marketing to seniors. The stat that got me: 50% mobile usage among their 65+ audience. Never assume - always test. podcasts.apple.com/podcast/id1824486285 #BehindtheCampaign
August 26, 2025 at 6:26 PM
Just revisited Behind the Campaign's episode with Chef for Hire's Rebecca Bormann. Serious knowledge about multi-channel marketing to seniors. The stat that got me: 50% mobile usage among their 65+ audience. Never assume - always test. podcasts.apple.com/podcast/id1824486285 #BehindtheCampaign
Did you miss an episode of the #BehindtheCampaign podcast? You can watch or listen to all episodes on major podcast platforms or YouTube.
Spotify: https://open.spotify.com/show/6BFWiheX3DdufChgvQ4dCv
Apple Podcasts: podcasts.apple.com/podcast/id1824486285
YouTube:
Spotify: https://open.spotify.com/show/6BFWiheX3DdufChgvQ4dCv
Apple Podcasts: podcasts.apple.com/podcast/id1824486285
YouTube:
Behind the Campaign
Behind the Campaign takes you behind the scenes of the marketing campaigns, creative ideas, and brand collaborations you see daily. From viral stunts to thou...
bit.ly
August 25, 2025 at 3:20 PM
Did you miss an episode of the #BehindtheCampaign podcast? You can watch or listen to all episodes on major podcast platforms or YouTube.
Spotify: https://open.spotify.com/show/6BFWiheX3DdufChgvQ4dCv
Apple Podcasts: podcasts.apple.com/podcast/id1824486285
YouTube:
Spotify: https://open.spotify.com/show/6BFWiheX3DdufChgvQ4dCv
Apple Podcasts: podcasts.apple.com/podcast/id1824486285
YouTube:
We are all trying to do more with less, so why not make your content last longer? Check out what some of this year's #CMWorld speakers had to say about how you can remix, recycle, and repurpose your content.
15+ Ideas for Remixing, Recycling, and Repurposing Content
Get more from your brand’s content investment. Follow these 15-plus ideas to repurpose, refresh, and repackage.
contentmarketinginstitute.com
August 20, 2025 at 7:35 PM
We are all trying to do more with less, so why not make your content last longer? Check out what some of this year's #CMWorld speakers had to say about how you can remix, recycle, and repurpose your content.