Grace Baldwin 🦴
@heygracebaldwin.bsky.social
Campaign and launch storytelling for B2B. 2x marathoner training for Colfax 2025. Here for the memes. Playing around with video production because I’m a loser.
Trying to get into the NYC marathon is worse than trying to get a Taylor Swift ticket.
February 12, 2025 at 6:33 AM
Trying to get into the NYC marathon is worse than trying to get a Taylor Swift ticket.
Want to know why great internal messaging often turns into mediocre external copy?
Most companies are doing the handoff all wrong.
Most companies are doing the handoff all wrong.
January 8, 2025 at 11:00 AM
Want to know why great internal messaging often turns into mediocre external copy?
Most companies are doing the handoff all wrong.
Most companies are doing the handoff all wrong.
5 headline types every product marketer should know:
Your headline is what makes or breaks your web page. It's what grabs attention. Without attention, you can't nurture anyone to conversion.
Your headline is what makes or breaks your web page. It's what grabs attention. Without attention, you can't nurture anyone to conversion.
January 7, 2025 at 11:00 AM
5 headline types every product marketer should know:
Your headline is what makes or breaks your web page. It's what grabs attention. Without attention, you can't nurture anyone to conversion.
Your headline is what makes or breaks your web page. It's what grabs attention. Without attention, you can't nurture anyone to conversion.
After spending the last 3 weeks traveling across 9 different time zones and three different climates I've gotta say... it's pretty nice to be back at my desk.
Let's do this. 💪
Let's do this. 💪
January 6, 2025 at 11:00 AM
After spending the last 3 weeks traveling across 9 different time zones and three different climates I've gotta say... it's pretty nice to be back at my desk.
Let's do this. 💪
Let's do this. 💪
I saw a cybertruck IRL for the first time yesterday.
It was blocking an entire intersection during rush hour.
It was blocking an entire intersection during rush hour.
December 24, 2024 at 1:56 AM
I saw a cybertruck IRL for the first time yesterday.
It was blocking an entire intersection during rush hour.
It was blocking an entire intersection during rush hour.
I used to say “I’ll sleep when I’m dead” and now if I get less than 9 hours I’m non-functional for two days.
December 18, 2024 at 9:18 AM
I used to say “I’ll sleep when I’m dead” and now if I get less than 9 hours I’m non-functional for two days.
My library just delivered 7 books that I've been waiting on for months.
Can I get them all done before the January due date?
Sounds like it's time to close my laptop and get to work.
Can I get them all done before the January due date?
Sounds like it's time to close my laptop and get to work.
December 17, 2024 at 9:44 PM
My library just delivered 7 books that I've been waiting on for months.
Can I get them all done before the January due date?
Sounds like it's time to close my laptop and get to work.
Can I get them all done before the January due date?
Sounds like it's time to close my laptop and get to work.
Someone told me I am funny today and I’ll be riding that high for at least the next 16 hours.
December 7, 2024 at 9:29 PM
Someone told me I am funny today and I’ll be riding that high for at least the next 16 hours.
Can confirm that this song continues to slap AND makes for a really good tempo run soundtrack.
December 6, 2024 at 4:22 PM
Can confirm that this song continues to slap AND makes for a really good tempo run soundtrack.
I think I'm going to start documenting more of my marathon journey over here.
Running has been the greatest teacher in my life. I want to bring that joy to others.
Running has been the greatest teacher in my life. I want to bring that joy to others.
December 6, 2024 at 8:27 AM
I think I'm going to start documenting more of my marathon journey over here.
Running has been the greatest teacher in my life. I want to bring that joy to others.
Running has been the greatest teacher in my life. I want to bring that joy to others.
Sorry boss, can't work today. Too busy refreshing my #BerlinMarathon account page to see if I made it in.
December 5, 2024 at 12:53 PM
Sorry boss, can't work today. Too busy refreshing my #BerlinMarathon account page to see if I made it in.
I can tell I moved abroad before my prefrontal cortex finished developing because I sure as hell did NOT think about international retirement taxation when I decided to uproot my life for a boy at 22.
December 4, 2024 at 8:09 PM
I can tell I moved abroad before my prefrontal cortex finished developing because I sure as hell did NOT think about international retirement taxation when I decided to uproot my life for a boy at 22.
Just had my first block on here. 🥳🥳🥳
December 4, 2024 at 9:41 AM
Just had my first block on here. 🥳🥳🥳
I used to be fine on 5 hours of sleep. Now if I don’t get 9 I’m useless.
December 4, 2024 at 7:58 AM
I used to be fine on 5 hours of sleep. Now if I don’t get 9 I’m useless.
Startups: don’t wait to build your brand.
Your reputation, your tech, and your team are three of the most valuable assets you own.
If you want an acquisition, make sure all aspects are set up for success. 🥳
Your reputation, your tech, and your team are three of the most valuable assets you own.
If you want an acquisition, make sure all aspects are set up for success. 🥳
December 4, 2024 at 7:56 AM
Startups: don’t wait to build your brand.
Your reputation, your tech, and your team are three of the most valuable assets you own.
If you want an acquisition, make sure all aspects are set up for success. 🥳
Your reputation, your tech, and your team are three of the most valuable assets you own.
If you want an acquisition, make sure all aspects are set up for success. 🥳
Gotta say... learning to make soap in my high school chem class totally unlocked a lifetime of awesome, cheap, easy handmade gifts.
December 3, 2024 at 6:57 PM
Gotta say... learning to make soap in my high school chem class totally unlocked a lifetime of awesome, cheap, easy handmade gifts.
PMMs: your goal isn't to figure out how to message your product.
Your goal is to figure out what a customer's Monday Morning Problem is — and how your product can help solve it.
Stop thinking from the inside out. Work from the outside in.
Your goal is to figure out what a customer's Monday Morning Problem is — and how your product can help solve it.
Stop thinking from the inside out. Work from the outside in.
December 3, 2024 at 11:00 AM
PMMs: your goal isn't to figure out how to message your product.
Your goal is to figure out what a customer's Monday Morning Problem is — and how your product can help solve it.
Stop thinking from the inside out. Work from the outside in.
Your goal is to figure out what a customer's Monday Morning Problem is — and how your product can help solve it.
Stop thinking from the inside out. Work from the outside in.
Walked 8km in a forest today, saw some horses and cows, had a laugh with a friend, and generally just remembered that the we notice the bad because the good is all around us.
December 1, 2024 at 9:54 PM
Walked 8km in a forest today, saw some horses and cows, had a laugh with a friend, and generally just remembered that the we notice the bad because the good is all around us.
I think there's a fundamental shift happening in marketing right now and I'm so excited about it.
November 29, 2024 at 10:29 AM
I think there's a fundamental shift happening in marketing right now and I'm so excited about it.
I'm thinking of creating a #ProductMarketing starter pack. Anybody want in?
November 28, 2024 at 8:29 AM
I'm thinking of creating a #ProductMarketing starter pack. Anybody want in?
Want to write a great headline?
Try to make it do at least ONE of these things:
1. Grab attention
2. Select the audience
3. Deliver a complete message
4. Draw the reader into the body copy
^use these to stand out, and get the the people most likely to buy to read your ads 💅
Try to make it do at least ONE of these things:
1. Grab attention
2. Select the audience
3. Deliver a complete message
4. Draw the reader into the body copy
^use these to stand out, and get the the people most likely to buy to read your ads 💅
November 27, 2024 at 5:00 PM
Want to write a great headline?
Try to make it do at least ONE of these things:
1. Grab attention
2. Select the audience
3. Deliver a complete message
4. Draw the reader into the body copy
^use these to stand out, and get the the people most likely to buy to read your ads 💅
Try to make it do at least ONE of these things:
1. Grab attention
2. Select the audience
3. Deliver a complete message
4. Draw the reader into the body copy
^use these to stand out, and get the the people most likely to buy to read your ads 💅
12 years ago two friends of mine did a half marathon and I thought, “Wow, that’ll never be me.”
Today I signed up for my third marathon 🥰🥰
Kind of amazing how much life can change.
Today I signed up for my third marathon 🥰🥰
Kind of amazing how much life can change.
November 26, 2024 at 5:13 PM
12 years ago two friends of mine did a half marathon and I thought, “Wow, that’ll never be me.”
Today I signed up for my third marathon 🥰🥰
Kind of amazing how much life can change.
Today I signed up for my third marathon 🥰🥰
Kind of amazing how much life can change.
Great copywriters are borderline obsessed with headlines.
In fact, any writer worth their salt — meaning they’ve *studied* copywriting — will tell you it makes all the difference.
In fact, any writer worth their salt — meaning they’ve *studied* copywriting — will tell you it makes all the difference.
November 26, 2024 at 5:00 PM
Great copywriters are borderline obsessed with headlines.
In fact, any writer worth their salt — meaning they’ve *studied* copywriting — will tell you it makes all the difference.
In fact, any writer worth their salt — meaning they’ve *studied* copywriting — will tell you it makes all the difference.
Reposted by Grace Baldwin 🦴
peeriodic reminder that if you're a #copywriter you should be in here. reply to be added!
go.bsky.app/HTMjPbQ
go.bsky.app/HTMjPbQ
November 26, 2024 at 3:14 PM
peeriodic reminder that if you're a #copywriter you should be in here. reply to be added!
go.bsky.app/HTMjPbQ
go.bsky.app/HTMjPbQ
This sounds FUN
Join us on Thursday where I'll be talking about all things product 👇
www.linkedin.com/events/beyon...
www.linkedin.com/events/beyon...
Beyond Features - How Culture, Collaboration & AI Shape Product Success | LinkedIn
📢 Upcoming session
I’m delighted to announce an upcoming live session I’ll be hosting with the amazing Jason Knight! 🎉
🗓 Date: 28th November 2024
⏰ Time: 5 PM - 6 PM IST
🎥 Where: LIVE on LinkedIn & ...
www.linkedin.com
November 26, 2024 at 6:09 AM
This sounds FUN