Hannah McIntosh
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hannah-alison.bsky.social
Hannah McIntosh
@hannah-alison.bsky.social
Scottish lass. Digital PR & Content Strategy Director @ Croud. Ex EssenceMediacom. Self-proclaimed bonne vivante 🍸 🫒
#PRrequest I'm looking to speak with UK based individuals who have an interest in travel & have been influenced to travel to a British location because of a book, particularly fiction? 📚 🧳 #journorequest #booktourism
April 16, 2025 at 4:14 PM
Reposted by Hannah McIntosh
We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.
March 20, 2025 at 8:57 PM
AI search continues to kill Google's ten blue links 👇🏻

"39% use AI search for online shopping, 55% use it to do research & 47% use it to find recommendations on what to buy." Growing numbers 💡 via @theverge.com

www.theverge.com/ai-artificia...
AI search is starting to kill Google’s ‘ten blue links’
New Adobe data reveals AI search referrals are on the rise.
www.theverge.com
March 19, 2025 at 8:11 PM
Reposted by Hannah McIntosh
🗞️ Happy news for today: Scotland passes a new law to promote responsible dog ownership!

Due within 12 months, the new code of practice will ask possible owners to consider things like breed suitability, exercise needs, costs, and long-term care before taking on the lifelong commitment of a dog.
New code of practice for getting a dog in Scotland
A new checklist will ensure that dog owners understand the commitment they are signing up for.
www.bbc.co.uk
January 24, 2025 at 9:53 PM
Just experienced my first emergency mobile alert en route to #Edinburgh, with the entire LNER service going into alert mode at the same time. Helpful, but absolutely terrifying. Stay safe this weekend folks 🔴 ⛈️ #StormÉowyn
January 23, 2025 at 6:48 PM
Pinterest Predicts 2025 has arrived 📣

Backed by a detailed analysis of billions of Pinterest searches & engagement data, the 'not-yet-trending' report is a goldmine for #digitalPR ️‍🔥

I've rounded up my favourite trend takeaways to watch out for next year (🧵)

newsroom.pinterest.com/en-gb/news/p...
Pinterest Predicts: 20 bold trends for 2025 | Pinterest Newsroom
Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025.
newsroom.pinterest.com
December 5, 2024 at 6:27 PM
Big step in the right direction from #TikTok 👏

“Beautifying filters contributed to a distorted worldview in which perfected images are normalized.” According to the report, children faced “significant social pressure” to look a certain way online."
November 27, 2024 at 1:59 PM
Finally getting round to my first Bluesky🦋 post & kicking things off with a personal blurb 👋🏻

⏳ I've been working in PR for almost a decade
👩🏼‍💻 Currently Digital PR Director at Croud
🔥 Ideation & trend forecasting make me tick
🫶🏻 Big fan of going out for tea & coffee fuelled adventures
November 26, 2024 at 11:18 AM
Reposted by Hannah McIntosh
💡 For any Digital PR newbies on here, I’ve made a Starter Pack of people that often post Digital PR news, tips, insights, campaigns, etc.

Hopefully its a decent starting point for finding who to follow if you work in Digital PR.

I’ll keep adding to it as more people join.

go.bsky.app/69oe5F9
November 19, 2024 at 12:50 PM