Gunnar Griese
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gunnargeezer.bsky.social
Gunnar Griese
@gunnargeezer.bsky.social
Blogging about GA4, GTM, GCP, and all things Digital Analytics on www.gunnargriese.com
Just wrapped up my GTM Server-Side Pantheon blog series! After covering Firestore, Pub/Sub, Sheets & BigQuery, the final post explores integrating Vertex AI into sGTM for real-time ML predictions & GenAI capabilities. Check it out to learn about Phoebe & Dioscuri!

gunnargriese.com/posts/gtm-se...
GTM Server-Side Pantheon - Part 4 - Bringing AI to sGTM
Welcome to the grand finale of our mythological journey through the GTM Server-Side (sGTM) Pantheon! In this fourth and final part on this topic, we’re reaching for the Olymp once again by bringing Go...
gunnargriese.com
December 10, 2024 at 1:17 PM
Some reflections on GTM Server-Side 💭

When GTM Server-Side was released, Google stated three benefits for companies adopting the tech:

* Page Speed: Shifting third-party tags to server-side processing can reduce client-side load times and improve conversion rates.

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November 20, 2024 at 8:06 AM
Reposted by Gunnar Griese
Since the analytics community is small here, let's spread the word and recommend people you can follow. Here's a starter pack/list go.bsky.app/Huxv35J
November 13, 2024 at 11:51 AM
If you are using sGTM and GCP (or are planning to do so), you might want to check out my blog post series on integrating GCP services. I've written 3 articles on how to apply the sGTM Pantheon to your setup. The series covers integrations for Firestore, Pub/Sub, Google Sheets & BigQuery.
November 4, 2024 at 8:05 AM