Guillaume Peyronnet
@guillaume.peyronnet.eu
CPO yourtext.guru - SEO expert - https://central.yourtext.guru/
On se lance enfin… on va créer un moteur de recherche ! ibouio.substack.com/p/eb258159-2... un beau défi :)
Ibou - Le moteur de recherche Iboustouflant
Pour suivre l'actualité d'IBOU, le moteur de recherche Iboustouflant. Click to read Ibou - Le moteur de recherche Iboustouflant, a Substack publication.
ibouio.substack.com
July 31, 2025 at 10:19 AM
On se lance enfin… on va créer un moteur de recherche ! ibouio.substack.com/p/eb258159-2... un beau défi :)
I spent a few hours writing an opinion piece. Hope you like it and that it gives you something to think about.
central.yourtext.guru/seo-and-ai-t...
central.yourtext.guru/seo-and-ai-t...
SEO and AI: The Great Illusion That Will Ruin Your Expertise
Lately, a strange trend has been emerging in the SEO world. Seasoned professionals, who spent years honing their skills, are unknowingly losing their
central.yourtext.guru
February 17, 2025 at 10:02 AM
I spent a few hours writing an opinion piece. Hope you like it and that it gives you something to think about.
central.yourtext.guru/seo-and-ai-t...
central.yourtext.guru/seo-and-ai-t...
Do you know how long it takes for Google to consider a page update? Do you know transition rank? central.yourtext.guru/why-does-seo...
Why does SEO take 3 months? All about Transition Rank
You'll often hear an SEO consultant or expert tell you that "SEO takes 3 months". But based on the speed of the Babbar crawler (3 to 6
central.yourtext.guru
February 12, 2025 at 8:16 PM
Do you know how long it takes for Google to consider a page update? Do you know transition rank? central.yourtext.guru/why-does-seo...
Reposted by Guillaume Peyronnet
I didn't expect to have so many positive feedbacks on the french version, would love to know if my writing style also works out in english: (it's about a 10-15 min read)
central.yourtext.guru/backlink-acq...
What do you guys think?
central.yourtext.guru/backlink-acq...
What do you guys think?
Backlink acquisition methodology
For SEO, backlinks are a historical topic. We often talk about the 3 pillars of SEO, mentioning authority in reference to backlinks. Today we are going to
central.yourtext.guru
January 23, 2025 at 4:43 AM
I didn't expect to have so many positive feedbacks on the french version, would love to know if my writing style also works out in english: (it's about a 10-15 min read)
central.yourtext.guru/backlink-acq...
What do you guys think?
central.yourtext.guru/backlink-acq...
What do you guys think?
Check out our blog: central.yourtext.guru.
we share what we know and learn with expert articles on:
- How web crawlers really work
- Practical methods to get backlinks
- Accurately estimating duplicate content
It’s technical, actionable, and for those who want to go deeper.
we share what we know and learn with expert articles on:
- How web crawlers really work
- Practical methods to get backlinks
- Accurately estimating duplicate content
It’s technical, actionable, and for those who want to go deeper.
January 22, 2025 at 9:40 AM
Check out our blog: central.yourtext.guru.
we share what we know and learn with expert articles on:
- How web crawlers really work
- Practical methods to get backlinks
- Accurately estimating duplicate content
It’s technical, actionable, and for those who want to go deeper.
we share what we know and learn with expert articles on:
- How web crawlers really work
- Practical methods to get backlinks
- Accurately estimating duplicate content
It’s technical, actionable, and for those who want to go deeper.
SEO in 2024, and now in 2025, is about mastering Google’s QBST: the right words matter more than ever. Want to know how Google ranks content with precision? I break it down here
central.yourtext.guru/qbst-in-2024...
central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,”…
central.yourtext.guru
January 13, 2025 at 1:00 PM
SEO in 2024, and now in 2025, is about mastering Google’s QBST: the right words matter more than ever. Want to know how Google ranks content with precision? I break it down here
central.yourtext.guru/qbst-in-2024...
central.yourtext.guru/qbst-in-2024...
Google knows what you want before you do—and it’s not magic, it’s Navboost. This little-known engine tracks what you click, what you love, and what you skip to reshape search rankings. Curious how it works and what it means for SEO? 👇 central.yourtext.guru/navboost-alg...
Navboost, or How Google Observes Us to Better Seduce Us
Google is not the leader in web search for nothing. For decades now, it has consistently offered the…
central.yourtext.guru
January 10, 2025 at 7:26 PM
Google knows what you want before you do—and it’s not magic, it’s Navboost. This little-known engine tracks what you click, what you love, and what you skip to reshape search rankings. Curious how it works and what it means for SEO? 👇 central.yourtext.guru/navboost-alg...
Must-Read for SEO central.yourtext.guru/navboost-alg...
Navboost, or How Google Observes Us to Better Seduce Us
Google is not the leader in web search for nothing. For decades now, it has consistently offered the…
central.yourtext.guru
January 10, 2025 at 4:10 PM
Must-Read for SEO central.yourtext.guru/navboost-alg...
Finally, after spending some time reading various people on Bluesky, I get the sense that we've lost the ability to have real conversations.
The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
January 7, 2025 at 1:46 PM
Finally, after spending some time reading various people on Bluesky, I get the sense that we've lost the ability to have real conversations.
The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
The more people join, the stronger this feeling becomes. What can we do to give everyone their voice back?
An apple tart with an almond shortcrust pastry. Yum.
January 6, 2025 at 3:00 PM
An apple tart with an almond shortcrust pastry. Yum.
Big cities all got the same traffic problem
January 5, 2025 at 8:08 AM
Big cities all got the same traffic problem
Here is a Livarot, a French cheese from Normandy
January 4, 2025 at 2:01 PM
Here is a Livarot, a French cheese from Normandy
Cité des sciences et de l'industrie in Paris
I hadn’t set foot there in 15 years...
I hadn’t set foot there in 15 years...
January 3, 2025 at 10:05 AM
Cité des sciences et de l'industrie in Paris
I hadn’t set foot there in 15 years...
I hadn’t set foot there in 15 years...
Using some days off to (re)visit a few Parisian museums. It’s so enjoyable!
January 2, 2025 at 8:10 PM
Using some days off to (re)visit a few Parisian museums. It’s so enjoyable!
I'm really happy with this article on QBST: I think it does a great job of explaining what Google's QBST algorithm is without being overly technical. Proud of myself, you know :) central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,”…
central.yourtext.guru
December 19, 2024 at 7:54 PM
I'm really happy with this article on QBST: I think it does a great job of explaining what Google's QBST algorithm is without being overly technical. Proud of myself, you know :) central.yourtext.guru/qbst-in-2024...
Spoiler: I’m the author of the article on QBST. Check it ou!
What is QBST, one of Google's core algorithms? let's find out thanks to this article by @guillaume.peyronnet.eu
Yes, it's again on our blog, with many other interesting articles :)
central.yourtext.guru/qbst-in-2024...
Yes, it's again on our blog, with many other interesting articles :)
central.yourtext.guru/qbst-in-2024...
QBST: In 2024, Writing for Google means using the right words more than ever
In SEO, some practices stick around more out of tradition than understanding. We follow them because they “work,” even if we don’t fully know why.
central.yourtext.guru
December 16, 2024 at 9:01 PM
Spoiler: I’m the author of the article on QBST. Check it ou!
Nice blog post by @sylvain.peyronnet.eu central.yourtext.guru/what-is-a-ge...
What is a Generative Search Engine? Can we Game it?
Search engines have existed for 30 years and have undeniably had an incredible impact on information access and, more broadly, on human relationships
central.yourtext.guru
December 13, 2024 at 10:17 PM
Nice blog post by @sylvain.peyronnet.eu central.yourtext.guru/what-is-a-ge...
I gave a training session on Google leaks in Paris today with my brother @sylvain.peyronnet.eu It was a great time spent with 20 participants eager to deepen their understanding of SEO and how Google works behind the search engine’s official communication. Thank you for all your questions!
December 9, 2024 at 7:19 PM
I gave a training session on Google leaks in Paris today with my brother @sylvain.peyronnet.eu It was a great time spent with 20 participants eager to deepen their understanding of SEO and how Google works behind the search engine’s official communication. Thank you for all your questions!
Post somebody you've been told you look like, who you definitely don't look like.
December 7, 2024 at 8:33 PM
Post somebody you've been told you look like, who you definitely don't look like.
Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social.
Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
December 7, 2024 at 8:25 PM
Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social.
Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
Massive thrill yesterday! Unpacking the secrets behind Google's leaks and court documents for pro SEOs was such a blast. QBST, Navboost, superroot, Twiddlers, Mustang, Alexandria... and so much more! SEO is dead? Long live SEO!
A training session conducted as a duo with @sylvain.peyronnet.eu
A training session conducted as a duo with @sylvain.peyronnet.eu
November 27, 2024 at 4:15 PM
Massive thrill yesterday! Unpacking the secrets behind Google's leaks and court documents for pro SEOs was such a blast. QBST, Navboost, superroot, Twiddlers, Mustang, Alexandria... and so much more! SEO is dead? Long live SEO!
A training session conducted as a duo with @sylvain.peyronnet.eu
A training session conducted as a duo with @sylvain.peyronnet.eu
SEO Anecdote.
After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs.
The TITLE tag is super important!
After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs.
The TITLE tag is super important!
November 21, 2024 at 10:54 AM
SEO Anecdote.
After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs.
The TITLE tag is super important!
After a CMS update, all the titles became identical and only displayed the site's name. This led to an almost complete drop of all pages in the SERPs.
The TITLE tag is super important!
I grew up on these streets.
November 19, 2024 at 7:46 PM
I grew up on these streets.
Digital technology is overwhelming us. We all have thousands of photos in our pockets. We need to take the time to sort through them and keep only fragments.
It’s the rarity that will make these memories truly valuable.
It’s the rarity that will make these memories truly valuable.
November 19, 2024 at 7:12 PM
Digital technology is overwhelming us. We all have thousands of photos in our pockets. We need to take the time to sort through them and keep only fragments.
It’s the rarity that will make these memories truly valuable.
It’s the rarity that will make these memories truly valuable.
Reposted by Guillaume Peyronnet
Mon article sur les nouveaux projets de presse indépendante de jeu vidéo a été rendu gratuit par les abonnés de @canardpc.com pour 7 jours.
La presse indépendante de jeu vidéo cherche à renaître
Il y a 20 ans, l’équipe de Canard PC quittait le magazine Joystick alors qu’il était racheté par des gens qu’elle n’aimait pas pour fonder un magazine indépendant. On a observé en 2023 le...
www.canardpc.com
November 27, 2023 at 9:26 AM
Mon article sur les nouveaux projets de presse indépendante de jeu vidéo a été rendu gratuit par les abonnés de @canardpc.com pour 7 jours.