Pierre Calvet
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pierrecalvet.com
Pierre Calvet
@pierrecalvet.com
French SEO since 2013.
Working at yourtext.guru & babbar.tech
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So, in order to introduce a bit about me, because I'm quite a new "user" of this network:
I'm Pierre, French (I live next to Paris, France), SEO since 2013 and I work at Yourtext Guru (the company name is Babbar).

We edit 2 tools for SEOs, our main tool is YourtextGuru, I'll introduce it below
We, at Babbar Tech, are now working on a new Search Engine.
If you want to know more, here's our manifesto :)
IBOU Manifesto
ibou.io
September 18, 2025 at 1:26 PM
Came back home in Paris yesterday after 2 amazing days (and shining weather) at @brightonseo.com
Thanks to @kelvinnewman.bsky.social and his team for this flawless event (as my CTO @pitzeglide.bsky.social said, we french usually find a way to complain... Not here)
April 12, 2025 at 7:54 AM
So I arrived today at Brighton for @brightonseo.com and in the first pub I go there are #SEO board games...
April 9, 2025 at 4:37 PM
#JustArrived in #Brighton for @brightonseo.com with @pitzeglide.bsky.social !

Can't wait to start tomorrow!
April 9, 2025 at 3:03 PM
Just dropped this blog post on how to automate internal linking recommendations through Algorithmic approach (Reasonable thematic PageRank) with a code available at the end.
central.yourtext.guru/automating-i...

Have a look at how it would turn out for visitscotland.com 😄
Automating Internal Linking for SEO with the Babbar API
In SEO, one of the commonly suggested and relatively “easy” recommendations is to improve a website’s internal linking.I recently wrote an article
central.yourtext.guru
April 8, 2025 at 10:22 AM
Reposted by Pierre Calvet
Why Internal PageRank matters and how to improve your internal links, by @pierrecalvet.com
central.yourtext.guru/internal-lin...
Internal linking for SEO: approaches and implementation tips
For the sake of your visibility on search engines (like Google), an SEO (search engine optimization specialist) will tend to talk to you about optimizing
central.yourtext.guru
March 18, 2025 at 10:00 AM
Hey guys, looking forward to reading your thoughts about my new article about competition definition in SEO:

central.yourtext.guru/reflection-o...
Reflection on the notion of competition: how to define competition on the web and search engines?
It’s a broad topic when you’re not an expert in a market: quickly understanding which sites are competing with the client to whom we will offer our
central.yourtext.guru
February 27, 2025 at 10:39 AM
I didn't expect to have so many positive feedbacks on the french version, would love to know if my writing style also works out in english: (it's about a 10-15 min read)
central.yourtext.guru/backlink-acq...

What do you guys think?
Backlink acquisition methodology
For SEO, backlinks are a historical topic. We often talk about the 3 pillars of SEO, mentioning authority in reference to backlinks. Today we are going to
central.yourtext.guru
January 23, 2025 at 4:43 AM
New Year, new article.
Today it's about Backlink acquisition, and I have to warn you, it's quite a long topic.

Feel free to go and read the other articles of the blog, many very interesting topics from my coworkers!

central.yourtext.guru/backlink-acq...
Backlink acquisition methodology
For SEO, backlinks are a historical topic. We often talk about the 3 pillars of SEO, mentioning authority…
central.yourtext.guru
January 15, 2025 at 11:03 AM
So here it is: @pitzeglide.bsky.social , our CTO, will speak at the BrightonSEO in April.
It would not be possible without @kelvinnewman.bsky.social and @divingfor.fun who liked the idea of this talk.

Thanks Bluesky !
brightonseo.com/talks/the-ex...
The experience of crawling the web from a full scale crawler's point of view
In this talk, Guillaume will present the history of the technology behind one of the top web crawler in the world (second SEO crawler in the world, while the company is still modest), and what it mean...
brightonseo.com
January 10, 2025 at 10:32 AM
Happy New Year everyone!
lucas & friends wishes a happy new year with a blue background
ALT: lucas & friends wishes a happy new year with a blue background
media.tenor.com
January 2, 2025 at 6:46 AM
A merry Christmas and happy end of the year to everyone here!
May you be safe, healthy and happy.
December 25, 2024 at 4:40 PM
Thomas, in our team, wrote an article about automating SEO reports.

Python automation for SEO : my favorite topic
Thanks, Thomas!
central.yourtext.guru/building-and...
Building and Automating SEO Reports with Python and Twilio
Getting high quality reports in a timely fashion is very important to help make the right decisions. Especially…
central.yourtext.guru
December 20, 2024 at 11:13 AM
Reposted by Pierre Calvet
@pierrecalvet.com wrote a piece on regression testing for SEO (and he gives the source code he is using daily)

central.yourtext.guru/regression-t...
Regression testing for SEO practice
SEOs always must deal with the same problems: among them, untimelymodifications to elements that count for ranking can…
central.yourtext.guru
December 19, 2024 at 1:55 PM
Still working on the code to make it better, but it's already available and here's the article :

central.yourtext.guru/regression-t...
Regression testing for SEO practice
SEOs always must deal with the same problems: among them, untimelymodifications to elements that count for ranking can…
central.yourtext.guru
December 19, 2024 at 9:38 AM
New blog, and we start with a nice new blog article by Sylvain Peyronnet.
December 12, 2024 at 5:44 PM
Reposted by Pierre Calvet
Yesterday for the seosummit at the Grand Rex in Paris, I ran a booth with my siblings @sylvain.peyronnet.eu and @luciepeyr.bsky.social.

Great vibes, reconnecting with SEO pros, new faces, even LinkedIn and TikTok influencers!
December 7, 2024 at 8:25 PM
I just joined the ballot for free #brightonSEO and #heroconf UK tickets. Want in too? Sign up at forms.gle/UNEnkmLPsLyC... by 12pm Friday 6 Dec and you could grab yourself a free single day ticket for April's conferences - essential for all search and digital marketers.
December 5, 2024 at 3:47 PM
Hello there!
Who here knows US based SEO podcasts?
I'm making a list :)
December 5, 2024 at 9:40 AM
What's the difference between Google, Bing & SearchGPT's semantic requirements?
It's quite different depending on the query, but here's a little comparison between the Top Terms for these Search Engines

Here's a little experiment on "lemon muffin":
December 3, 2024 at 12:21 PM
Reposted by Pierre Calvet
Search is evolving, and our team is adapating our tool yourtextguru so that SEOs can stay afloat. Since this morning, we have rolled out semantic guides for Bing and searchGPT.
November 29, 2024 at 5:21 PM
Reposted by Pierre Calvet
Massive thrill yesterday! Unpacking the secrets behind Google's leaks and court documents for pro SEOs was such a blast. QBST, Navboost, superroot, Twiddlers, Mustang, Alexandria... and so much more! SEO is dead? Long live SEO!

A training session conducted as a duo with @sylvain.peyronnet.eu
November 27, 2024 at 4:15 PM
New feature on Yourtext Guru:
Now you can create SEO guides to rank on Google, Bing or even SearchGPT!

yourtext.guru/guides
November 29, 2024 at 8:12 AM
When someone edits your optimized title & meta description. (or delete your internal links)
a man in a priest 's uniform is talking to someone and saying `` i hate you so much right now . ''
ALT: a man in a priest 's uniform is talking to someone and saying `` i hate you so much right now . ''
media.tenor.com
November 28, 2024 at 10:51 AM
I talked to someone here about non-regression tests, so I decided to share (because non-regression is crucial to SEOs for monitoring the stability of their URLs and links):
Here's some code I made about non-regression tests on basic SEO tags. Here's how it works and where to find it:
November 28, 2024 at 9:07 AM