Greg Shumchenia
@gregshum.bsky.social
Brand marketer, strategist, & category planner
Head of Brand Marketing at Mailchimp
Posting about what makes ads memorable
📍California
Head of Brand Marketing at Mailchimp
Posting about what makes ads memorable
📍California
The guy who buys gold toilets would like you to think he's concerned about spending.
January 28, 2025 at 6:21 AM
The guy who buys gold toilets would like you to think he's concerned about spending.
This dog LOVES a tall blanket pile.
January 27, 2025 at 8:42 PM
This dog LOVES a tall blanket pile.
Grab a new jacket before prices increase.
January 27, 2025 at 1:28 AM
Grab a new jacket before prices increase.
This shit annoys the shit out of me. It's not even clever. Can we not just say "Fuck Elon Musk"?
January 24, 2025 at 4:04 PM
This shit annoys the shit out of me. It's not even clever. Can we not just say "Fuck Elon Musk"?
Too many unnecessary details and zero teeth. Would have been better like...
The next time the GOP tells you they are pro family, pro life, or that they support the working class, remember that Trump just signed an Executive Order to kill postpartum care for moms.
The next time the GOP tells you they are pro family, pro life, or that they support the working class, remember that Trump just signed an Executive Order to kill postpartum care for moms.
January 24, 2025 at 3:56 PM
Too many unnecessary details and zero teeth. Would have been better like...
The next time the GOP tells you they are pro family, pro life, or that they support the working class, remember that Trump just signed an Executive Order to kill postpartum care for moms.
The next time the GOP tells you they are pro family, pro life, or that they support the working class, remember that Trump just signed an Executive Order to kill postpartum care for moms.
1 down, 1,582 to go.
January 23, 2025 at 7:05 PM
1 down, 1,582 to go.
Mrs. Patterson, you sweet milk-fed babychild.
January 22, 2025 at 3:05 PM
Mrs. Patterson, you sweet milk-fed babychild.
They're so obsessed with "biological gender" but they don't even know they just biologically classified EVERYONE as female.
January 21, 2025 at 11:05 PM
They're so obsessed with "biological gender" but they don't even know they just biologically classified EVERYONE as female.
And they say conservatives never reach across the aisle.
January 20, 2025 at 9:34 PM
And they say conservatives never reach across the aisle.
Can you leave something that never officially became real?
I'm announcing my departure from my very successful first exploration of Mars.
I'm announcing my departure from my very successful first exploration of Mars.
January 20, 2025 at 5:24 PM
Can you leave something that never officially became real?
I'm announcing my departure from my very successful first exploration of Mars.
I'm announcing my departure from my very successful first exploration of Mars.
A perfect metaphor for today. Watching an American flag parachute fall into the ocean.
January 20, 2025 at 4:44 PM
A perfect metaphor for today. Watching an American flag parachute fall into the ocean.
Suns out, lugs out.
January 16, 2025 at 12:21 AM
Suns out, lugs out.
"If I stare at the same spot hard enough, a kitty will appear, I just know it."
January 15, 2025 at 11:26 PM
"If I stare at the same spot hard enough, a kitty will appear, I just know it."
When companies really fuck up (Pepsi/Kendal Jenner, Tropicana rebrand) people always ask "how did no one see this coming and stop it?"
The answer is often that many people *did* see it coming, tried to stop it, and the execs in charge were either too stupid, egotistical, or indifferent to listen.
The answer is often that many people *did* see it coming, tried to stop it, and the execs in charge were either too stupid, egotistical, or indifferent to listen.
January 15, 2025 at 4:57 AM
When companies really fuck up (Pepsi/Kendal Jenner, Tropicana rebrand) people always ask "how did no one see this coming and stop it?"
The answer is often that many people *did* see it coming, tried to stop it, and the execs in charge were either too stupid, egotistical, or indifferent to listen.
The answer is often that many people *did* see it coming, tried to stop it, and the execs in charge were either too stupid, egotistical, or indifferent to listen.
Non-booze brands getting involved in Dry January is hella smart. Halo Top really nails a simple packaging execution, using their cachet as a more sensible indulgence to build mental availability around a new category entry point: indulgent booze alternative.
January 15, 2025 at 12:51 AM
Non-booze brands getting involved in Dry January is hella smart. Halo Top really nails a simple packaging execution, using their cachet as a more sensible indulgence to build mental availability around a new category entry point: indulgent booze alternative.
What you'll do:
- Dig yourself out of a huge hole
- Clean up the messes of others
What you'll need to succeed:
- The biggest shovel and mop
- Absolutely zero moral fiber
- Willingness to compromise your values
- Dig yourself out of a huge hole
- Clean up the messes of others
What you'll need to succeed:
- The biggest shovel and mop
- Absolutely zero moral fiber
- Willingness to compromise your values
January 10, 2025 at 10:10 PM
What you'll do:
- Dig yourself out of a huge hole
- Clean up the messes of others
What you'll need to succeed:
- The biggest shovel and mop
- Absolutely zero moral fiber
- Willingness to compromise your values
- Dig yourself out of a huge hole
- Clean up the messes of others
What you'll need to succeed:
- The biggest shovel and mop
- Absolutely zero moral fiber
- Willingness to compromise your values
Has the director tried talking dirty to them?
January 10, 2025 at 9:08 PM
Has the director tried talking dirty to them?
Murray spent his first 11 years living on the streets. Now he won't go to sleep unless you wrap him up like a babushka.
January 8, 2025 at 7:12 PM
Murray spent his first 11 years living on the streets. Now he won't go to sleep unless you wrap him up like a babushka.
Really dumb that you can't upload a GIF here and have it work. You have to go through the GIF button? That can't be right.
January 8, 2025 at 3:48 AM
Really dumb that you can't upload a GIF here and have it work. You have to go through the GIF button? That can't be right.
This is really my cat. He's not actually angry, he just has resting dick face. And his body is trimmed to a light fuzz because he'd look like this otherwise and get tangled, dirty dreads.
January 7, 2025 at 9:12 PM
This is really my cat. He's not actually angry, he just has resting dick face. And his body is trimmed to a light fuzz because he'd look like this otherwise and get tangled, dirty dreads.
Trying to get my cat to trend under "hot mess"
January 7, 2025 at 7:15 PM
Trying to get my cat to trend under "hot mess"