Gregory Kennedy
@gregorykennedy.bsky.social
VP of Marketing getalembic.bsky.social || Founder @ BrandZen || Cycling, Coffee, Marketing and Startups
https://www.wearebrandzen.com/
https://www.wearebrandzen.com/
Measuring marketing success be like…
February 13, 2025 at 3:51 PM
Measuring marketing success be like…
Download my new eBook, Content is Fire and Social Media is Gasoline.
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
January 18, 2025 at 12:01 AM
Download my new eBook, Content is Fire and Social Media is Gasoline.
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
Let’s see your insta explore page.
January 18, 2025 at 12:00 AM
Let’s see your insta explore page.
Jargon kills your credibility
December 27, 2024 at 1:32 AM
Jargon kills your credibility
Build community to build authoriity
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
December 19, 2024 at 1:25 AM
Build community to build authoriity
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
Sales and marketing in 2024 be like:
December 18, 2024 at 4:43 PM
Sales and marketing in 2024 be like:
I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.
December 17, 2024 at 8:40 PM
I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.
Branding is back!
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
December 17, 2024 at 6:06 PM
Branding is back!
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.
December 17, 2024 at 2:10 PM
In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.
Generously giving a buddy my old iPhone. So many memories.
December 16, 2024 at 2:04 PM
Generously giving a buddy my old iPhone. So many memories.
Exceed expectations
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
December 13, 2024 at 4:15 PM
Exceed expectations
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
Web designer still using Flash.
December 11, 2024 at 2:06 PM
Web designer still using Flash.
Control the narrative
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
December 11, 2024 at 3:19 AM
Control the narrative
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
There are simply no limits to human creativity.
December 10, 2024 at 4:10 AM
There are simply no limits to human creativity.
Mt. Multi-Touch Attributuion we're almost there!
December 10, 2024 at 4:02 AM
Mt. Multi-Touch Attributuion we're almost there!
Me: Is this your first time as head of marketing at a start-up?
Them:
Them:
December 10, 2024 at 3:40 AM
Me: Is this your first time as head of marketing at a start-up?
Them:
Them:
Rate my setup.
December 10, 2024 at 12:52 AM
Rate my setup.
10/ Be remarkable or be forgotten
"Be so good they can't ignore you." - Steve Martin
"Be so good they can't ignore you." - Steve Martin
December 9, 2024 at 6:45 PM
10/ Be remarkable or be forgotten
"Be so good they can't ignore you." - Steve Martin
"Be so good they can't ignore you." - Steve Martin
9/ Go small to go big
Start with a focused niche where you can dominate completely. It's better to be a giant in a small pond than irrelevant in an ocean. Once you've mastered your corner, expansion comes naturally. The riches are in the niches.
Start with a focused niche where you can dominate completely. It's better to be a giant in a small pond than irrelevant in an ocean. Once you've mastered your corner, expansion comes naturally. The riches are in the niches.
December 9, 2024 at 6:45 PM
9/ Go small to go big
Start with a focused niche where you can dominate completely. It's better to be a giant in a small pond than irrelevant in an ocean. Once you've mastered your corner, expansion comes naturally. The riches are in the niches.
Start with a focused niche where you can dominate completely. It's better to be a giant in a small pond than irrelevant in an ocean. Once you've mastered your corner, expansion comes naturally. The riches are in the niches.
8/ Captivate, don't just capture
You can’t just aim to grab attention. You must hold it. Anyone can capture eyeballs for a moment, but true success comes from creating experiences that make people want to stay, engage, and return.
You can’t just aim to grab attention. You must hold it. Anyone can capture eyeballs for a moment, but true success comes from creating experiences that make people want to stay, engage, and return.
December 9, 2024 at 6:44 PM
8/ Captivate, don't just capture
You can’t just aim to grab attention. You must hold it. Anyone can capture eyeballs for a moment, but true success comes from creating experiences that make people want to stay, engage, and return.
You can’t just aim to grab attention. You must hold it. Anyone can capture eyeballs for a moment, but true success comes from creating experiences that make people want to stay, engage, and return.
7/ Be BOLD
Bold isn't noise. Bold isn't flash. Bold isn't following the crowd while claiming disruption. Bold is being yourself.
Bold isn't noise. Bold isn't flash. Bold isn't following the crowd while claiming disruption. Bold is being yourself.
December 9, 2024 at 6:44 PM
7/ Be BOLD
Bold isn't noise. Bold isn't flash. Bold isn't following the crowd while claiming disruption. Bold is being yourself.
Bold isn't noise. Bold isn't flash. Bold isn't following the crowd while claiming disruption. Bold is being yourself.
6/ Differentiate or die
Replace your logo with your competitor's. Would anyone notice? If not, you've got a problem. Standing out isn't a tactic. It's survival.
Replace your logo with your competitor's. Would anyone notice? If not, you've got a problem. Standing out isn't a tactic. It's survival.
December 9, 2024 at 6:44 PM
6/ Differentiate or die
Replace your logo with your competitor's. Would anyone notice? If not, you've got a problem. Standing out isn't a tactic. It's survival.
Replace your logo with your competitor's. Would anyone notice? If not, you've got a problem. Standing out isn't a tactic. It's survival.
5/ Less is more
Stop trying to stuff ten messages into one ad. Stop writing novels in your email subjects. Stop cramming every feature into your homepage. The human brain is already overwhelmed. Your job is to simplify, not complicate. Say one thing well instead of ten things poorly.
Stop trying to stuff ten messages into one ad. Stop writing novels in your email subjects. Stop cramming every feature into your homepage. The human brain is already overwhelmed. Your job is to simplify, not complicate. Say one thing well instead of ten things poorly.
December 9, 2024 at 6:44 PM
5/ Less is more
Stop trying to stuff ten messages into one ad. Stop writing novels in your email subjects. Stop cramming every feature into your homepage. The human brain is already overwhelmed. Your job is to simplify, not complicate. Say one thing well instead of ten things poorly.
Stop trying to stuff ten messages into one ad. Stop writing novels in your email subjects. Stop cramming every feature into your homepage. The human brain is already overwhelmed. Your job is to simplify, not complicate. Say one thing well instead of ten things poorly.
4/ Make it memorable or forget about it
Being forgettable is a death sentence for a business. If people can't remember your message five minutes after seeing it, you've wasted your time and money. Make it stick. Make it shareable. Make it memorable.
Being forgettable is a death sentence for a business. If people can't remember your message five minutes after seeing it, you've wasted your time and money. Make it stick. Make it shareable. Make it memorable.
December 9, 2024 at 6:43 PM
4/ Make it memorable or forget about it
Being forgettable is a death sentence for a business. If people can't remember your message five minutes after seeing it, you've wasted your time and money. Make it stick. Make it shareable. Make it memorable.
Being forgettable is a death sentence for a business. If people can't remember your message five minutes after seeing it, you've wasted your time and money. Make it stick. Make it shareable. Make it memorable.
3/ Narrative storytelling sells
Facts tell, stories sell. Humans are wired for stories. We remember them, share them, and connect with them. Want to sell enterprise software? Tell the story of how it saved someone's job. Want to sell running shoes? Tell the story of someone's first marathon.
Facts tell, stories sell. Humans are wired for stories. We remember them, share them, and connect with them. Want to sell enterprise software? Tell the story of how it saved someone's job. Want to sell running shoes? Tell the story of someone's first marathon.
December 9, 2024 at 6:43 PM
3/ Narrative storytelling sells
Facts tell, stories sell. Humans are wired for stories. We remember them, share them, and connect with them. Want to sell enterprise software? Tell the story of how it saved someone's job. Want to sell running shoes? Tell the story of someone's first marathon.
Facts tell, stories sell. Humans are wired for stories. We remember them, share them, and connect with them. Want to sell enterprise software? Tell the story of how it saved someone's job. Want to sell running shoes? Tell the story of someone's first marathon.