Gregory Kennedy
@gregorykennedy.bsky.social
VP of Marketing getalembic.bsky.social || Founder @ BrandZen || Cycling, Coffee, Marketing and Startups
https://www.wearebrandzen.com/
https://www.wearebrandzen.com/
Pinned
Download my new eBook, Content is Fire and Social Media is Gasoline.
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
Measuring marketing success be like…
February 13, 2025 at 3:51 PM
Measuring marketing success be like…
Download my new eBook, Content is Fire and Social Media is Gasoline.
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
January 18, 2025 at 12:01 AM
Download my new eBook, Content is Fire and Social Media is Gasoline.
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.
↓
www.wearebrandzen.com/content-is-f...
Let’s see your insta explore page.
January 18, 2025 at 12:00 AM
Let’s see your insta explore page.
What plans do you have for the three-day weekend?
January 17, 2025 at 10:35 PM
What plans do you have for the three-day weekend?
Jargon kills your credibility
December 27, 2024 at 1:32 AM
Jargon kills your credibility
Build community to build authoriity
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
December 19, 2024 at 1:25 AM
Build community to build authoriity
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
Sales and marketing in 2024 be like:
December 18, 2024 at 4:43 PM
Sales and marketing in 2024 be like:
How to improve your WFH experience:
-Get a multi-monitor setup.
-Use a high-quality external camera.
-Buy extra lights so you look decent on Zoom.
-Find a position with a great IRL background.
-AirPods work well for me, but consider other options.
-Get a bad-ass espresso machine.
-Get a multi-monitor setup.
-Use a high-quality external camera.
-Buy extra lights so you look decent on Zoom.
-Find a position with a great IRL background.
-AirPods work well for me, but consider other options.
-Get a bad-ass espresso machine.
December 18, 2024 at 12:49 AM
How to improve your WFH experience:
-Get a multi-monitor setup.
-Use a high-quality external camera.
-Buy extra lights so you look decent on Zoom.
-Find a position with a great IRL background.
-AirPods work well for me, but consider other options.
-Get a bad-ass espresso machine.
-Get a multi-monitor setup.
-Use a high-quality external camera.
-Buy extra lights so you look decent on Zoom.
-Find a position with a great IRL background.
-AirPods work well for me, but consider other options.
-Get a bad-ass espresso machine.
I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.
December 17, 2024 at 8:40 PM
I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.
Branding is back!
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
December 17, 2024 at 6:06 PM
Branding is back!
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.
December 17, 2024 at 2:10 PM
In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.
Reposted by Gregory Kennedy
Lucky guesses don't scale, but data-driven decisions do.
December 16, 2024 at 6:46 PM
Lucky guesses don't scale, but data-driven decisions do.
Generously giving a buddy my old iPhone. So many memories.
December 16, 2024 at 2:04 PM
Generously giving a buddy my old iPhone. So many memories.
I can't believe I am saying this, but Claud AI is clearly more creative than ChatGPT. It's able to provide more unique ideas and reach counterintuitive conclusions (with my help), whereas ChatGPT falls completely flat.
December 16, 2024 at 2:04 PM
I can't believe I am saying this, but Claud AI is clearly more creative than ChatGPT. It's able to provide more unique ideas and reach counterintuitive conclusions (with my help), whereas ChatGPT falls completely flat.
As much as everyone wants to be aliens. It's not aliens until it's aliens.
December 15, 2024 at 3:41 PM
As much as everyone wants to be aliens. It's not aliens until it's aliens.
Exceed expectations
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
December 13, 2024 at 4:15 PM
Exceed expectations
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
I have been doing lots of trade shows and events again. Is it me, or is there now more proof of insurance requirements for event spaces?
December 12, 2024 at 10:56 PM
I have been doing lots of trade shows and events again. Is it me, or is there now more proof of insurance requirements for event spaces?
Web designer still using Flash.
December 11, 2024 at 2:06 PM
Web designer still using Flash.
Control the narrative
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
December 11, 2024 at 3:19 AM
Control the narrative
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
Imagine you’re at a dinner party with your heroes. What would you talk about?
December 11, 2024 at 2:49 AM
Imagine you’re at a dinner party with your heroes. What would you talk about?
Skill > Luck
Marketing isn’t about luck. It’s about listening.
If you listen to your audience, your data, and the market trends, you won’t need luck because a data-informed strategy wins every time. Alembic ensures you’re always tuned into the right signals.
If you listen to your audience, your data, and the market trends, you won’t need luck because a data-informed strategy wins every time. Alembic ensures you’re always tuned into the right signals.
December 10, 2024 at 5:50 PM
Skill > Luck
There are simply no limits to human creativity.
December 10, 2024 at 4:10 AM
There are simply no limits to human creativity.
Mt. Multi-Touch Attributuion we're almost there!
December 10, 2024 at 4:02 AM
Mt. Multi-Touch Attributuion we're almost there!
Be polarizing. Have opinions. Or be relegated to a life of mediocrity.
December 10, 2024 at 3:40 AM
Be polarizing. Have opinions. Or be relegated to a life of mediocrity.
Me: Is this your first time as head of marketing at a start-up?
Them:
Them:
December 10, 2024 at 3:40 AM
Me: Is this your first time as head of marketing at a start-up?
Them:
Them: