Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research into top-of-the-funnel queries shows that…Read more ›

As automation evolves into AI, Google Ads is at risk of becoming commoditized. A long overdue democratization of high-powered tools has rendered “best practices” as antiquated and average. With Smart Bidding, Performance Max, broad match, and responsive assets... advertisers are often left wondering: where does automation end and strategic control begin? Come explore what’s working and what’s not across thousands of Optmyzr accounts. You'll learn how to best leverage Google’s powerful machine learning while maintaining control over PPC outcomes, how to better guide automation, and how to prevent waste and ensure profitable growth for your business. Walk away with proven tactics for maximizing performance without sacrificing strategy. After this session, you’ll be able to: Better utilize match types and audience targeting in a fuzzier search world where keywords become less and less relevant. Use the myriad of AI tools at hand to save time, not waste it. Apply automation on your own terms for tasks like data analysis, reporting, and optimization. Ensure sound strategic control while enabling AI to do what it’s best at. -- For our full length guides, articles and more, be sure to visit us at: https://searchengineland.com/ Follow us on our socials: Facebook: https://www.facebook.com/searchengineland X (Formerly Twitter): https://x.com/sengineland LinkedIn: https://www.linkedin.com/company/search-engine-land/

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more ›

LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.

At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that…Read more ›

An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.

Your brand shows up in ChatGPT answers more often than you think — and those mentions influence how people see you. This guide explains how to track and improve that visibility with Semrush.

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

This new real-time interpreter can change your language while cloning your voice—sort of.

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does anything with it.

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.

Content performance measures how well your content engages your audience through key metrics.

Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.

Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change? In this article, you'll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality. Why Understanding AI's Impact on Human Behavior Matters for Marketers The rise of […] The post AI Is Changing Human Behavior: How to Prepare appeared first on Social Media Examiner.

Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.

We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting.

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community - do you see it?

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.

AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For example, a dip in Reddit citations isn’t a reason to abandon conversational marketing or rebuild your plan from scratch. (Plus, it’s likely things aren’t always … The post LLM Sources Shifted 80% in 2 Months. Here’s Why You Shouldn’t Panic appeared first on Backlinko.

Microsoft, Alphabet, Meta, and Amazon are investing tens of billions in data centers. AI infrastructure is now a key driver of US economic growth.

In a Wall Street Journal interview, Liz Reid, Google's VP of Search, confirmed that Google has adjusted its ranking algorithm to surface more short-form video, forums, and user-generated content. These changes respond to evolving user behavior, particularly among younger searchers. This isn't speculation. Reid confirmed these ranking adjustments are already live. If you've seen traffic fluctuations, your pages might now be competing with forum threads or short videos instead of traditional articles. Read the full analysis: https://bit.ly/4oz9GjW Subscribe to the Search Engine Journal newsletter for daily SEO and search marketing news: https://bit.ly/4oh5gOQ #GoogleSearch #SEO #ShortFormVideo #SearchEngineJournal #DigitalMarketing #SearchMarketing #GoogleRanking #ContentStrategy

There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large language model (LLM) actually uses it when crawling. So, why are some SEOs and site owners already adding it to their sites? Because LLM traffic … The post Does Your Website Need an LLMs.txt File? + How to Create One appeared first on Backlinko.