If language is what makes us human, what does it mean now that large language models have gained “metalinguistic” abilities?

Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.

Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.

From “cameo” to “io,” OpenAI keeps trying to call its new and upcoming releases by names that resemble existing trademarks.

Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote.

Wrap up SMX Next with a live Q&A featuring select winners of the 2025 Search Engine Land Awards! Bring your burning PPC questions to the table... who better to give perspective and advice on your paid search queries than (officially!) award-winning, in-the-trenches experts? This exclusive session is 100% Q&A-powered... don’t be shy, ask away! -- For our full length guides, articles and more, be sure to visit us at: https://searchengineland.com/ Follow us on our socials: Facebook: https://www.facebook.com/searchengineland X (Formerly Twitter): https://x.com/sengineland LinkedIn: https://www.linkedin.com/company/search-engine-land/

Here is a recap of what happened in the search forums today...

Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research into top-of-the-funnel queries shows that…Read more ›

As automation evolves into AI, Google Ads is at risk of becoming commoditized. A long overdue democratization of high-powered tools has rendered “best practices” as antiquated and average. With Smart Bidding, Performance Max, broad match, and responsive assets... advertisers are often left wondering: where does automation end and strategic control begin? Come explore what’s working and what’s not across thousands of Optmyzr accounts. You'll learn how to best leverage Google’s powerful machine learning while maintaining control over PPC outcomes, how to better guide automation, and how to prevent waste and ensure profitable growth for your business. Walk away with proven tactics for maximizing performance without sacrificing strategy. After this session, you’ll be able to: Better utilize match types and audience targeting in a fuzzier search world where keywords become less and less relevant. Use the myriad of AI tools at hand to save time, not waste it. Apply automation on your own terms for tasks like data analysis, reporting, and optimization. Ensure sound strategic control while enabling AI to do what it’s best at. -- For our full length guides, articles and more, be sure to visit us at: https://searchengineland.com/ Follow us on our socials: Facebook: https://www.facebook.com/searchengineland X (Formerly Twitter): https://x.com/sengineland LinkedIn: https://www.linkedin.com/company/search-engine-land/

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more ›

LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.

At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that…Read more ›

An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.

Your brand shows up in ChatGPT answers more often than you think — and those mentions influence how people see you. This guide explains how to track and improve that visibility with Semrush.

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

This new real-time interpreter can change your language while cloning your voice—sort of.

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does anything with it.

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.

Content performance measures how well your content engages your audience through key metrics.

Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.

Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change? In this article, you'll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality. Why Understanding AI's Impact on Human Behavior Matters for Marketers The rise of […] The post AI Is Changing Human Behavior: How to Prepare appeared first on Social Media Examiner.

Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.

We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting.

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.