godelnik.bsky.social
@godelnik.bsky.social
my latest piece was inspired by a visit at Sunshine Coffee Shop in Laramie, Wyoming, which got me thinking: Can sustainability be saved by tackling loneliness, not just CO₂ emissions?

medium.com/@razgo/can-s...
Can sustainability be saved by tackling loneliness, not just CO₂ emissions?
A visit to a Wyoming coffee shop sparked a reflection on why sustainability often fails to resonate with people — it overlooks what people…
medium.com
August 19, 2025 at 1:40 PM
my latest article focuses on a question I had for a long time: Can sustainable products be offered at an affordable price within the current economic system?

medium.com/@razgo/is-ki...
Is killing capitalism the only way to make sustainability affordable?
In response to a suggestion that sustainability and affordability can’t coexist under capitalism, this piece asks: is killing the system…
medium.com
July 21, 2025 at 12:03 PM
I had the pleasure of joining one of my favorite podcasts — Two Steps Forward — and talking with two of the smartest people I know in the sustainability space: Joel Makower and Solitaire Townsend about teaching Sustainable Business Models at Parsons School of Design

open.spotify.com/episode/6C5b...
Raz Godelnik – What future CSOs need to understand
Two Steps Forward — Sustainability Meets Business Reality · Episode
open.spotify.com
July 16, 2025 at 11:34 AM
I just published: The Joy Crisis: Why Sustainability can’t be serious and fun at the same time?

If #sustainability is ever going to be normalized at scale, it can’t just be serious. It has to be desirable. And for that, fun isn’t optional —it’s essential.

razgo.medium.com/the-joy-cris...
The Joy Crisis: Why Sustainability can’t be serious and fun at the same time?
Sustainability efforts often feel overly serious, educational, and dry — leaving joy out of the equation. But if we want sustainability…
razgo.medium.com
July 4, 2025 at 7:26 AM
What do FIRE, remote work, and Ozempic have in common?
They’re all unintentionally supporting climate-friendly lifestyles—without trying to.

I just published a new piece exploring why some of the most impactful lifestyle shifts aren’t even about climate change.

razgo.medium.com/the-most-eff...
The most effective 1.5°C lifestyle designs don’t care about climate
What if the most effective drivers of climate-friendly lifestyle changes are the ones not interested in it at all? This article explores…
razgo.medium.com
April 22, 2025 at 2:50 PM
Today, in my latest article, I revisit the topic of #degrowth, taking a more realistic look at degrowth in business—and whether it can actually work as an alternative business model.

razgo.medium.com/the-rise-and...
The Rise and Fall of Degrowth
Degrowth has sparked the imagination as a radical alternative to capitalism, but can it actually work in business? While it offers a clear…
razgo.medium.com
February 12, 2025 at 1:43 PM
Has sustainability reporting become more of a barrier to, rather than a driver of, sustainability in business?

Check out my latest piece on Medium: Sustainability reporting is the problem, not the solution (or: The case against #CSRD)

razgo.medium.com/sustainabili...
Sustainability reporting is the problem, not the solution (or: The case against CSRD)
Is sustainability reporting driving real change, or is it becoming a burden that takes the energy from sustainability innovation and…
razgo.medium.com
January 21, 2025 at 3:27 PM
Reposted
I'm hiring two GAs (masters) for summer\fall 2025. Both on NSF funded projects on urban flooding and GSI. Looking for: 1. Environmental social scientist interested in archival, interview and observation work; 2. Urban spatial analyst and hydrology modeling. Details here: tinyurl.com/bdfxkz7y
December 3, 2024 at 3:33 PM
Last week, I had a discussion on LinkedIn about H&M’s decision to exclude the consumer-use phase from its climate targets. It made me wonder: Should H&M —or any fashion brand—be held accountable for your washing and drying habits? Here’s my take on it—what do you think?
medium.com/@razgo/shoul...
Should H&M be responsible for your washing machine?
H&M’s decision to leave consumer-use emissions out of its climate targets highlights a bigger challenge: low-bar compliance overshadowing…
medium.com
December 2, 2024 at 6:59 PM
@nytimes.com published an interesting story on how the National Association for PET Container Resources (NAPCOR) paid TikTok influencers to promote the use of single-use plastic (bit.ly/3COGLp7). This is an example for a phenomenon I call greenhindering (see more about it here: bit.ly/3Zw3PSw).
November 30, 2024 at 1:37 PM