gillian follett
@gillianfollett.bsky.social
social media & influencer marketing reporter @adage ✍️ | she/her | send tips to gillian.follett@adage.com 🧚
I’ll be yapping on here all night about more Super Bowl social media moments and trends — stay tuned! 🏈 #SuperBowl #SuperBowlLIX
February 9, 2025 at 9:58 PM
I’ll be yapping on here all night about more Super Bowl social media moments and trends — stay tuned! 🏈 #SuperBowl #SuperBowlLIX
Still, the backlash reflects TikTok’s growing resentment of the overconsumption in influencer culture (which I wrote about last year!) (4/5)
adage.com/article/digi...
adage.com/article/digi...
TikTok’s latest viral trend causes risk for brands—what marketers should know about ‘underconsumption’
TikTok users are increasingly rejecting the excessive product consumption influencers on the platform have glamorized for years.
adage.com
February 9, 2025 at 9:57 PM
Still, the backlash reflects TikTok’s growing resentment of the overconsumption in influencer culture (which I wrote about last year!) (4/5)
adage.com/article/digi...
adage.com/article/digi...
But a Poppi representative told me today that all of the vending machines it shipped out are being returned to the brand after the Super Bowl and reused for future marketing campaigns and activations (3/5)
February 9, 2025 at 9:57 PM
But a Poppi representative told me today that all of the vending machines it shipped out are being returned to the brand after the Super Bowl and reused for future marketing campaigns and activations (3/5)
Many social media users (and Olipop, a rival prebiotic soda brand) are calling the machines wasteful and extravagant gifts for already-wealthy influencers — especially after Olipop claimed in a TikTok comment that each vending machine costs $25,000 (2/5)
February 9, 2025 at 9:56 PM
Many social media users (and Olipop, a rival prebiotic soda brand) are calling the machines wasteful and extravagant gifts for already-wealthy influencers — especially after Olipop claimed in a TikTok comment that each vending machine costs $25,000 (2/5)