gillian follett
@gillianfollett.bsky.social
social media & influencer marketing reporter @adage ✍️ | she/her | send tips to gillian.follett@adage.com 🧚
Most brands stuck with celebs for their Super Bowl ads this year, but Poppi made influencers the stars of its second Super Bowl spot. I spoke with co-founder and chief brand officer Allison Ellsworth about the campaign here! adage.com/article/spec... #SuperBowl #SuperBowlLIX
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Poppi made influencers Alix Earle, Jake Shane and Robert Rausch the focus of its second Super Bowl ad.
adage.com
February 10, 2025 at 2:34 AM
Most brands stuck with celebs for their Super Bowl ads this year, but Poppi made influencers the stars of its second Super Bowl spot. I spoke with co-founder and chief brand officer Allison Ellsworth about the campaign here! adage.com/article/spec... #SuperBowl #SuperBowlLIX
Doritos' commercial was made by a duo of filmmakers/content creators, Dylan Bradshaw and Nate Norell, who won its "Crash the Super Bowl" contest. I chatted with them about how they pulled it together in just three weeks: adage.com/article/spec... #SuperBowlLIX #SuperBowl
How the Doritos fan-made Super Bowl ad won the competition after just 3 weeks of production
Co-directors Dylan Bradshaw and Nate Norell reveal how they won the “Crash the Super Bowl” contest.
adage.com
February 10, 2025 at 12:14 AM
Doritos' commercial was made by a duo of filmmakers/content creators, Dylan Bradshaw and Nate Norell, who won its "Crash the Super Bowl" contest. I chatted with them about how they pulled it together in just three weeks: adage.com/article/spec... #SuperBowlLIX #SuperBowl
First influencer of the night spotted! Druski, a creator and comedian, had a cameo in Dunkin's commercial alongside Ben Affleck and other big-name celebs. Check out the full ad here:
adage.com/article/spec...
adage.com/article/spec...
How Dunkin’s latest Ben Affleck Super Bowl ad challenges Starbucks and McDonald’s
Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.
adage.com
February 10, 2025 at 12:05 AM
First influencer of the night spotted! Druski, a creator and comedian, had a cameo in Dunkin's commercial alongside Ben Affleck and other big-name celebs. Check out the full ad here:
adage.com/article/spec...
adage.com/article/spec...
It’s still a couple of hours until kickoff, but the viral pink vending machines Poppi shipped to about three dozen influencers for its Super Bowl campaign have already kicked off a wave of backlash on social media (1/5)
February 9, 2025 at 9:56 PM
It’s still a couple of hours until kickoff, but the viral pink vending machines Poppi shipped to about three dozen influencers for its Super Bowl campaign have already kicked off a wave of backlash on social media (1/5)