Instead:
Acknowledge you've been persistent and put in the effort, it'll lead to you learning more, and see challenges as growth moments.
Instead:
Acknowledge you've been persistent and put in the effort, it'll lead to you learning more, and see challenges as growth moments.
Where will it leave our marketing workforce? I believe creativity and real brand connections with brands will win again, beating mass marketing
Where will it leave our marketing workforce? I believe creativity and real brand connections with brands will win again, beating mass marketing
Vertical AI > SaaS
AI is reshaping costs by replacing software & labor.
Most companies spend far more on employees than software—AI is changing that.
Vertical AI agents will soon be replacing entire teams and functions.
AI is changing SO rapidly.
Vertical AI > SaaS
AI is reshaping costs by replacing software & labor.
Most companies spend far more on employees than software—AI is changing that.
Vertical AI agents will soon be replacing entire teams and functions.
AI is changing SO rapidly.
2025 looks bright for crypto: better regulation, higher adoption rates, more trust, intuitive experiences, and better distribution.
Oh, and one more thing: this is exactly why I love my work — creating REAL simplicity out of complex tech. It’s the key to unlocking this next chapter. ✨
2025 looks bright for crypto: better regulation, higher adoption rates, more trust, intuitive experiences, and better distribution.
Oh, and one more thing: this is exactly why I love my work — creating REAL simplicity out of complex tech. It’s the key to unlocking this next chapter. ✨
For years, infrastructure dictated the user experience in crypto. But that’s changing. Teams are starting with the user journey &working backward. With better tools startups can finally focus on product-market fit instead of obsessing over backend decisions.
For years, infrastructure dictated the user experience in crypto. But that’s changing. Teams are starting with the user journey &working backward. With better tools startups can finally focus on product-market fit instead of obsessing over backend decisions.
New crypto-native app stores (like Worldcoin’s mini-app marketplace and Solana’s dApp Store) are bypassing traditional gatekeepers like Apple and Google. These platforms are rethinking discovery, onboarding, and user acquisition for decentralized apps.
New crypto-native app stores (like Worldcoin’s mini-app marketplace and Solana’s dApp Store) are bypassing traditional gatekeepers like Apple and Google. These platforms are rethinking discovery, onboarding, and user acquisition for decentralized apps.
1️⃣ ‘Hiding the Wires’ to Scale Adoption
Mass adoption requires simplicity. Over-designed interfaces and blockchain jargon have held the industry back. The apps that win will “hide the wires” — focusing on intuitive UX where users don’t need to understand the tech to benefit from it.
1️⃣ ‘Hiding the Wires’ to Scale Adoption
Mass adoption requires simplicity. Over-designed interfaces and blockchain jargon have held the industry back. The apps that win will “hide the wires” — focusing on intuitive UX where users don’t need to understand the tech to benefit from it.
a16z shared a list of things they’re most excited about for web3 in 2025 Here are the 3 ideas from their list that excite me most
a16z shared a list of things they’re most excited about for web3 in 2025 Here are the 3 ideas from their list that excite me most
As AI transitions from NPCs (non-playable characters) to main characters, it will help bridge the gap between complex blockchain systems and mainstream adoption. 🌉
As AI transitions from NPCs (non-playable characters) to main characters, it will help bridge the gap between complex blockchain systems and mainstream adoption. 🌉
From governments exploring onchain bonds to enterprises adopting stablecoins for payments, and the obvious shifts in the US, but also the MiCA regulation in Europe.
One of the most exciting shifts I see?
The rise of AI as an agent in web3.
From governments exploring onchain bonds to enterprises adopting stablecoins for payments, and the obvious shifts in the US, but also the MiCA regulation in Europe.
One of the most exciting shifts I see?
The rise of AI as an agent in web3.
If you want to turn confusion into clarity and drive real growth, let’s talk. 🤝
#Startups #BrandStrategy #Growth
If you want to turn confusion into clarity and drive real growth, let’s talk. 🤝
#Startups #BrandStrategy #Growth
Founder-led brands perform better. 💡
If you don’t champion your brand, no one else will.
So sit down with your team, nail your story, and align your vision. Clarity fuels momentum—and momentum drives growth.
Founder-led brands perform better. 💡
If you don’t champion your brand, no one else will.
So sit down with your team, nail your story, and align your vision. Clarity fuels momentum—and momentum drives growth.
🎯 Sales: No more “spray and pray.” Target the right audience with the right pitch.
📈 Product: Optimize for the audience that unlocks non-linear growth.
📢 Marketing: Build traction without chaos.
🎯 Sales: No more “spray and pray.” Target the right audience with the right pitch.
📈 Product: Optimize for the audience that unlocks non-linear growth.
📢 Marketing: Build traction without chaos.
Even as a brand strategist, I got it wrong. A humbling reminder: always know your audience. It was still a fantastic evening! Shoutout to Robin Dohmen for capturing this moment of myself and one of my co-founders Lynn Yara Coenen.
Even as a brand strategist, I got it wrong. A humbling reminder: always know your audience. It was still a fantastic evening! Shoutout to Robin Dohmen for capturing this moment of myself and one of my co-founders Lynn Yara Coenen.
“Being abroad for a long time can become a disadvantage—you adapt to a different culture.”
“Being abroad for a long time can become a disadvantage—you adapt to a different culture.”
I prepped a pitch for our venture studio, UnknownVentures.io It was polished—for an American or Dubai audience. But not for the Dutch.
The Dutch are practical, humble, and value doing the work over shiny promises. My pitch wouldn’t have landed.
I prepped a pitch for our venture studio, UnknownVentures.io It was polished—for an American or Dubai audience. But not for the Dutch.
The Dutch are practical, humble, and value doing the work over shiny promises. My pitch wouldn’t have landed.