GMGM. Coming back from sunny Malaga with family & friends [the hilariously failed photo below], it’s time to grind.

Q1+2 focus: Validate GTM strategies for the intention economy, as only optimizing and/or automating attention economy tactics fails to drive real users.

I've been struggling this weekend.

Why? Bc I've been deep diving into VSaaS e.g. the agentic future.

The world is changing. At insane speed.

Hardest thing for humans? Uncertainty.

Half a decade ago, people thought I worked in a scam industry. Here's why web3 is proving them wrong.

Yes, I've been scammed by the LUNA crash, FTX crash - lost a lot of money and even faith in the industry for some moments, it was horrible.

But here we are today:

🛑 Ignore your brand comms, and you’ll waste your hard-raised $$$. Here’s why:

I’ve worked with too many startups where every team member describes the company differently. If you aren’t clear about your brand, how can customers, investors, or employees buy in? 🤔

If you don’t know your audience, even the best pitch can fall flat. I learned this the hard way last week.

I attended the 100th edition of Drinks, Demos, and Pitches in Eindhoven—huge congrats to Bert-Jan Woertman and Hans Meeske on building such an impactful platform 🎉.

Here’s the truth: nobody cares about your startup. Yet.

Gone are the days of the Big Bang Launch, where you save up everything for one explosive moment...

Today, it’s all about Always Be Launching — the steady drumbeat of updates, wins, lessons, & moments that create consistent engagement.