Garrett Hecker
banner
ghecker.bsky.social
Garrett Hecker
@ghecker.bsky.social
Law student | PhD | Musician
So whatever the next boycott is, it has to come with a narrower scope and a clearly defined goal.
March 4, 2025 at 7:14 AM
Boycotting Amazon for one day to “not buy from Amazon” is no different than any other day that you didn’t buy from Amazon.

Boycotting Amazon Prime until Jeff Bezos sells Washington Post is a protest with a goal and a possible end date.
March 4, 2025 at 7:14 AM
The boycott was also too short to have any real effect.
How long should a protest last? Until the demands are met.

A boycott needs to have a goal and it ends when that goal is met.
March 4, 2025 at 7:14 AM
Anyway, one main reason the boycott didn’t have any effect was because it was too broad in scope.
March 4, 2025 at 7:14 AM
Decimate that line of revenue for the company. Use its competitors and don’t worry about if you don’t like them either—you’re coming for them next. This is a long game.
March 4, 2025 at 7:14 AM
Instead of boycotting “all major corporations,” how about target a subsidiary of a subsidiary of that corporation? Instead of boycotting Amazon—a major global conglomerate with a variety of products—boycott Amazon Web Services. Or Prime Video.
March 4, 2025 at 7:14 AM
To succeed, a boycott must be narrowly targeted at a single corporation, product, or service. And, more important than anything, the boycott must have a GOAL!

“Don’t buy from Amazon” is not a goal. A boycott should effect policy change. How do you want Amazon to change? What are your demands?
March 4, 2025 at 7:14 AM
When the goal is “all or nothing,” the outcome will always be the same: nothing. A protest that is too broad in scope will never meet its goals.
March 4, 2025 at 7:14 AM
Even targeting commodities or services is too broad. Example: Boycotting “eggs” just means egg sellers will raise their prices on people not boycotting eggs, which cancels out the lost profits from the boycott and hurts egg consumers.

Same thing goes for boycotting “SUVs,” “fast food,” etc.
March 4, 2025 at 7:14 AM
A boycott that is too broad in scope spreads its effect too thin. Targeting everybody means nobody is a target.

If everyone just says, “don’t buy from any major corporations,” then the only effect is that corporations will have a mid-tier profits, raise prices, and cancel out the boycott.
March 4, 2025 at 7:14 AM