Some marketing moments, like Super Bowl ads, can't be
A/B tested without losing impact.

Alembic advises keeping MMM or MTA systems while using its unique methodology to track marketing impact across channels and capture major events that other platforms miss.
– Tomás Puig, CEO, Alembic.

Delta uses Alembic to unlock real-time marketing ROI, overcoming slow attribution that left executives dismissing marketing spend before results were clear.

– Alicia Tillman, CMO, Delta Air Lines.

Delta Air Lines saw $30M+ in cash sales using Alembic's Marketing Intelligence Platform

CMO Alicia Tillman tracked media investments in near real-time, analyzing broadcast ads during the Olympics 🏅

Traditionally measured by reach, this pilot proved direct consumer action and sales impact 📈

Delta used Alembic to prove Olympic sponsorship ROI, tracking brand exposure at key moments and linking it to millions in ticket sales.

Traditional measurement is slow and complex, but executives need fast results to justify major investments.
– Alicia Tillman, CMO, Delta Air Lines.

CMO blind spots: The value of getting hands-on with analytics

Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.