Alembic Technologies
@getalembic.bsky.social
Empowering CMOs through predictive intelligence
https://getalembic.com
https://getalembic.com
Pinned
CMO blind spots: The value of getting hands-on with analytics
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.
Some marketing moments, like Super Bowl ads, can't be
A/B tested without losing impact.
Alembic advises keeping MMM or MTA systems while using its unique methodology to track marketing impact across channels and capture major events that other platforms miss.
– Tomás Puig, CEO, Alembic.
A/B tested without losing impact.
Alembic advises keeping MMM or MTA systems while using its unique methodology to track marketing impact across channels and capture major events that other platforms miss.
– Tomás Puig, CEO, Alembic.
April 2, 2025 at 4:01 PM
Some marketing moments, like Super Bowl ads, can't be
A/B tested without losing impact.
Alembic advises keeping MMM or MTA systems while using its unique methodology to track marketing impact across channels and capture major events that other platforms miss.
– Tomás Puig, CEO, Alembic.
A/B tested without losing impact.
Alembic advises keeping MMM or MTA systems while using its unique methodology to track marketing impact across channels and capture major events that other platforms miss.
– Tomás Puig, CEO, Alembic.
Delta uses Alembic to unlock real-time marketing ROI, overcoming slow attribution that left executives dismissing marketing spend before results were clear.
– Alicia Tillman, CMO, Delta Air Lines.
– Alicia Tillman, CMO, Delta Air Lines.
March 26, 2025 at 5:00 PM
Delta uses Alembic to unlock real-time marketing ROI, overcoming slow attribution that left executives dismissing marketing spend before results were clear.
– Alicia Tillman, CMO, Delta Air Lines.
– Alicia Tillman, CMO, Delta Air Lines.
Marketing is one big game of controlled chaos.
The best teams aren’t just strategic. They’re adaptable.
With Alembic, you don’t have to guess what’s working, you’ll know😉
The best teams aren’t just strategic. They’re adaptable.
With Alembic, you don’t have to guess what’s working, you’ll know😉
March 22, 2025 at 5:00 PM
Marketing is one big game of controlled chaos.
The best teams aren’t just strategic. They’re adaptable.
With Alembic, you don’t have to guess what’s working, you’ll know😉
The best teams aren’t just strategic. They’re adaptable.
With Alembic, you don’t have to guess what’s working, you’ll know😉
Marketing moves fast.
Blink, and you might miss what’s working.
Blink, and you might miss what’s working.
March 21, 2025 at 5:01 PM
Marketing moves fast.
Blink, and you might miss what’s working.
Blink, and you might miss what’s working.
Delta Air Lines saw $30M+ in cash sales using Alembic's Marketing Intelligence Platform
CMO Alicia Tillman tracked media investments in near real-time, analyzing broadcast ads during the Olympics 🏅
Traditionally measured by reach, this pilot proved direct consumer action and sales impact 📈
CMO Alicia Tillman tracked media investments in near real-time, analyzing broadcast ads during the Olympics 🏅
Traditionally measured by reach, this pilot proved direct consumer action and sales impact 📈
March 20, 2025 at 9:20 PM
Delta Air Lines saw $30M+ in cash sales using Alembic's Marketing Intelligence Platform
CMO Alicia Tillman tracked media investments in near real-time, analyzing broadcast ads during the Olympics 🏅
Traditionally measured by reach, this pilot proved direct consumer action and sales impact 📈
CMO Alicia Tillman tracked media investments in near real-time, analyzing broadcast ads during the Olympics 🏅
Traditionally measured by reach, this pilot proved direct consumer action and sales impact 📈
Marketing team: “Here are engagement, reach, and click-through rates.”
CFO: “Cool. Where’s the revenue?”
Marketing isn’t just about impressions, it’s about impact.
But proving marketing’s revenue contribution shouldn’t feel like solving a mystery
CFO: “Cool. Where’s the revenue?”
Marketing isn’t just about impressions, it’s about impact.
But proving marketing’s revenue contribution shouldn’t feel like solving a mystery
March 20, 2025 at 5:00 PM
Marketing team: “Here are engagement, reach, and click-through rates.”
CFO: “Cool. Where’s the revenue?”
Marketing isn’t just about impressions, it’s about impact.
But proving marketing’s revenue contribution shouldn’t feel like solving a mystery
CFO: “Cool. Where’s the revenue?”
Marketing isn’t just about impressions, it’s about impact.
But proving marketing’s revenue contribution shouldn’t feel like solving a mystery
Delta used Alembic to prove Olympic sponsorship ROI, tracking brand exposure at key moments and linking it to millions in ticket sales.
Traditional measurement is slow and complex, but executives need fast results to justify major investments.
– Alicia Tillman, CMO, Delta Air Lines.
Traditional measurement is slow and complex, but executives need fast results to justify major investments.
– Alicia Tillman, CMO, Delta Air Lines.
March 19, 2025 at 5:02 PM
Delta used Alembic to prove Olympic sponsorship ROI, tracking brand exposure at key moments and linking it to millions in ticket sales.
Traditional measurement is slow and complex, but executives need fast results to justify major investments.
– Alicia Tillman, CMO, Delta Air Lines.
Traditional measurement is slow and complex, but executives need fast results to justify major investments.
– Alicia Tillman, CMO, Delta Air Lines.
Alicia Tillman, CMO, Delta Air Lines: Marketers have challenges measuring how every dollar spent drives revenue. AI is change that.
March 18, 2025 at 11:55 PM
Alicia Tillman, CMO, Delta Air Lines: Marketers have challenges measuring how every dollar spent drives revenue. AI is change that.
Our new website is live!
We improved, enhanced and refined every detail,
to bring you a seamless experience👇
getalembic.com
We improved, enhanced and refined every detail,
to bring you a seamless experience👇
getalembic.com
AI Marketing Analytics Software & Intelligence Planning Solutions | Alembic
Uncover marketing success with Alembic's AI-driven analytics. Predict revenue outcomes, optimize media spend, and gain actionable insights in real-time.
getalembic.com
March 18, 2025 at 11:50 PM
Our new website is live!
We improved, enhanced and refined every detail,
to bring you a seamless experience👇
getalembic.com
We improved, enhanced and refined every detail,
to bring you a seamless experience👇
getalembic.com
More marketing spend doesn’t guarantee results.
Alembic helps you find the formula for marketing success.
Alembic helps you find the formula for marketing success.
March 18, 2025 at 5:00 PM
More marketing spend doesn’t guarantee results.
Alembic helps you find the formula for marketing success.
Alembic helps you find the formula for marketing success.
CMOs, stop the debate.
Alembic makes marketing’s revenue impact clear and measurable.
Alembic makes marketing’s revenue impact clear and measurable.
March 17, 2025 at 5:00 PM
CMOs, stop the debate.
Alembic makes marketing’s revenue impact clear and measurable.
Alembic makes marketing’s revenue impact clear and measurable.
Reposted by Alembic Technologies
Join us at the upcoming NVIDIA GTC 2025 conference in San Jose for a groundbreaking panel discussion featuring Alembic Technologies' CEO and Founder, Tomás Puig.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
March 3, 2025 at 5:41 PM
Join us at the upcoming NVIDIA GTC 2025 conference in San Jose for a groundbreaking panel discussion featuring Alembic Technologies' CEO and Founder, Tomás Puig.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
Marketers have access to lots of data, but measuring revenue impact?
That's where Alembic comes in.
That's where Alembic comes in.
March 16, 2025 at 5:00 PM
Marketers have access to lots of data, but measuring revenue impact?
That's where Alembic comes in.
That's where Alembic comes in.
AI in marketing isn't magic, but it helps spot patterns, optimize spend, and predict revenue.
March 15, 2025 at 5:00 PM
AI in marketing isn't magic, but it helps spot patterns, optimize spend, and predict revenue.
Quick wins are great, but a lasting brand strategy builds trust, loyalty, and growth over time.
March 14, 2025 at 9:34 PM
Quick wins are great, but a lasting brand strategy builds trust, loyalty, and growth over time.
Marketing without a strategy is just wishful thinking.
March 10, 2025 at 5:19 PM
Marketing without a strategy is just wishful thinking.
With Alembic you will know which campaigns drive revenue in real-time
March 6, 2025 at 5:49 PM
With Alembic you will know which campaigns drive revenue in real-time
Alembic delivers real-time insights so you can pivot your marketing quickly and drive revenue.
March 5, 2025 at 4:59 PM
Alembic delivers real-time insights so you can pivot your marketing quickly and drive revenue.
Alembic connects brand, demand and revenue, without cookies, or guesswork.
March 4, 2025 at 8:10 PM
Alembic connects brand, demand and revenue, without cookies, or guesswork.
Join us at the upcoming NVIDIA GTC 2025 conference in San Jose for a groundbreaking panel discussion featuring Alembic Technologies' CEO and Founder, Tomás Puig.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
March 3, 2025 at 5:41 PM
Join us at the upcoming NVIDIA GTC 2025 conference in San Jose for a groundbreaking panel discussion featuring Alembic Technologies' CEO and Founder, Tomás Puig.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
The session - How Predictive Intelligence is Driving the Future of Marketing will take place on Tuesday, March 18 from 4:00-5:00 PM PDT.
Get your marketing data to talk, advise, and direct you on strategy whenever you need it.
February 21, 2025 at 1:03 AM
Get your marketing data to talk, advise, and direct you on strategy whenever you need it.
Prove short-term gains are feeding long-term growth.
February 19, 2025 at 7:44 PM
Prove short-term gains are feeding long-term growth.
Consumer behavior isn’t a static target. It’s more like a moving bullseye. 🎯
Stay agile with real-time insights so you can always aim for the next big thing your customers want.
Stay agile with real-time insights so you can always aim for the next big thing your customers want.
February 8, 2025 at 7:29 PM
Consumer behavior isn’t a static target. It’s more like a moving bullseye. 🎯
Stay agile with real-time insights so you can always aim for the next big thing your customers want.
Stay agile with real-time insights so you can always aim for the next big thing your customers want.
With our AI-powered intelligence, long hours of manual analysis become automated insights delivered instantly.
February 7, 2025 at 4:23 PM
With our AI-powered intelligence, long hours of manual analysis become automated insights delivered instantly.
CMO blind spots: The value of getting hands-on with analytics
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.
February 6, 2025 at 12:48 PM
CMO blind spots: The value of getting hands-on with analytics
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.
Alicia Tillman, CMO, Delta Air Lines: CMOs often delegate measurement. However, this is their most crucial responsibility, proving the value of marketing to the CEO.