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I just realise that this is very characteristic for „late stage capitalism“/neoliberalism, right? I’d be interested in other peoples thoughts on this, supposedly better informed than I am! 7/6

So now we got the internet experience we got: psychologically informed websites trying to keep you on them as long as possible without the intent to keep the movement (hopping from one website to another) going. 6/6

With the emergence of social media and their „endless feeds“, the expanding internet advertisement industry, and the „refining“ of search engine algorithms and their increased intransparency, websites were compelled to keep their visitors (or now: users) on their website. 5/6

So you could really „surf the internet“. It was rewarded (by the already powerful search engines), if you encouraged the visitors of your website to visit other websites. The internet was really a „net“ - an inter-connected network. 4/6

But a (neglected?) aspect is SEO (search engine optimisation), e.g. the powerdynamics between search engines and the advertisement industry: 10-15 years ago, a webpage was ranked higher by search engines, if they had lots of links to other websites and links from other websites pointing to them. 3/6

Obviously, Internet culture changed over the last 20 years, but I find the narratives concerning the internet experience often very technology-centred: „Web 2.0 / Social Media / ‚AI’ resp. LLMs changed internet culture“. But… 2/6

I often translate it with „Doppelbotschaft“, but I’m also not quite satisfied as it lacks a bit of the paradoxical connotation I associate with the English „double bind“.

And an amazing fashion show took place in July by Dolce & Gabbana in Rome: altamoda.dolcegabbana.com/en/alta-sart...