I used to dodge calls, meetings and conversations like the plague.

Shy, introverted, convinced my voice wasn’t worth hearing.
I let countless opportunities slip by because of it.

But recently, things changed:

Stories are your copy’s secret weapon.

• Build trust fast
• Detonate emotions
• Make learning effortless
• Break through objections
• Leave a lasting impression
• Speak to the subconscious

Use them. Every time.

Most problems I’ve solved in my life started with a simple Google search:

‘How to X, Y, Z…’

Then I just copied what others already figured out.

To this day, nothing has changed.

Except now I have ChatGPT.

Weekend plans:

• Gym
• Edit some drafts
• Countryside walks
• Camomile + book time
• Plan for the week ahead
• Unwind with family & friends

What does your weekend look like?

+0.1% #copywriting tip:

Title your blank page “BIG PROBLEM:”

Why?

It's all they care about:

• “Stuck in a cycle of failure”
• “Lacking confidence to act”
• “Overwhelmed by choices”

Start in their world, not yours.
Hit where it hurts, with empathy.
Then, offer the way out.

0.1% #copywriting tip:

Keep your first sentence short and snappy:

I confess
Listen up
Imagine this
Easy mistake
A common error
Have you heard?
You won't believe it

Pull in your reader with an easy start

Then expand your copy freely.

Once they're hooked, they'll keep reading.

Being okay with being disliked is a superpower.

I wasted a ridiculous amount of time overthinking about whether I should or should not share my passions online.

A few months in,
Thousands of words,
And +5k followers later

I can quite confidently say:

Start with smth.
Anything you're curious about.
Figure it out along the way.

Don't hesitate.

Hello everyone! I'm new to #bluesky.

How do things work here?

Happy to connect with like-minded people.