Frances Gordon
frances-gordon.bsky.social
Frances Gordon
@frances-gordon.bsky.social
Love #ContentDesign, #UXWriting, #ContentMarketing. Always committed to #PlainLanguage and accessible content. Too many years of experience to boast about. Get annoyed when people explain the passive voice to me. Currently Principal UX Writer at Backbase.
So I've started pulling together my #AILiteracy training - My 30 years of #PlainLanguage experience has never been better put to use! It's a minefield of ambiguity, and also BS!
March 25, 2025 at 2:35 PM
True or False? Figma components are *not* ways to govern copy, except for extremely standard items. If you agree, what do you use instead? #DesignSystems #UXWriting #ContentOperations
December 12, 2024 at 1:26 PM
Reposted by Frances Gordon
Great post from a Deputy Town Manager

"...the benefit of plain language isn’t having a better document, or a streamlined presentation. It isn’t writing better emails. The real benefit for us in local government is serving our community the best we can."

centerforplainlanguage.org/plain-langua...
Plain Language: Connecting Us Through Good and Bad TimesAccessibility ToolsIncrease TextDecrease TextGrayscaleHigh ContrastNegative ContrastLight BackgroundLinks UnderlineReadable FontReset
centerforplainlanguage.org
November 26, 2024 at 5:53 PM
Reposted by Frances Gordon
This job posting for an Information Designer at the Canadian Cancer Society reflects a super exciting development in how organizations are incorporating user engagement and testing in their communication roles. A win for #PlainLanguage and #ClearCommunication.

Good people, please apply!
Recruitment
workforcenow.adp.com
December 6, 2024 at 5:57 PM
www.bbc.co.uk/news/article... So many articles like this lately but this one has the stupidest conclusion of research ever... Despite the ''poverty, mental health problems and additional support needs'', it is really the 10 days of missed school that resulted in the negative impact. My word.
www.bbc.co.uk
December 10, 2024 at 5:25 PM
We can scale up emotion and tone in our #UXWriting and #ContentDesign - here's the work I've been doing in our #DesignLanguage team www.linkedin.com/feed/update/...
Frances Gordon on LinkedIn: #uxwriting #contentdesign #backbase
Tone of voice is sometimes at odds with accessible writing and content re-use. But does that mean we should give up on emotion in our words? 🤔 After two…
www.linkedin.com
December 10, 2024 at 12:45 PM