Forward Action
@forward-action.bsky.social
We are a full service digital agency, creating strategies and engineering the tools that get people to take action.
Here's the blog with an overview of what we covered and answers to all your questions from the Q&A: forwardaction.uk/2025/07/chri...
Christmas Come Early: How to prepare for a successful winter appeal in 2025 - Forward Action
In our latest webinar, Christmas Comes Early, we shared practical advice to help charities prepare, including insights from our 2024 campaigns and six steps for getting started. Whether you're plannin...
forwardaction.uk
July 22, 2025 at 2:02 PM
Here's the blog with an overview of what we covered and answers to all your questions from the Q&A: forwardaction.uk/2025/07/chri...
6. Plan your campaign moments
Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3
Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3
July 17, 2025 at 9:04 AM
6. Plan your campaign moments
Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3
Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3
5. Optimise your donation journey
Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click
Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click
July 17, 2025 at 9:04 AM
5. Optimise your donation journey
Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click
Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click
4. Line up your influencer partners
Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time
Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time
July 17, 2025 at 9:04 AM
4. Line up your influencer partners
Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time
Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time
3. Build your warm audience
A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too
A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too
July 17, 2025 at 9:04 AM
3. Build your warm audience
A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too
A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too
2. Secure a matched gift
Big Give or similar appeals really motivate people to give, so worth applying for
Big Give or similar appeals really motivate people to give, so worth applying for
July 17, 2025 at 9:04 AM
2. Secure a matched gift
Big Give or similar appeals really motivate people to give, so worth applying for
Big Give or similar appeals really motivate people to give, so worth applying for
1. Define your proposition
This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.
This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.
July 17, 2025 at 9:04 AM
1. Define your proposition
This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.
This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.
BONUS: Chat GPT can help you interpret data quickly.
April 24, 2025 at 8:36 AM
BONUS: Chat GPT can help you interpret data quickly.