Want to reach your next generation of supporters online but don’t know where to start?

Join our free webinar for insights from our testing on TikTok with Amnesty International UK.

Practical tips, expert advice, and time to share ideas. 🚀

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6. Plan your campaign moments

Hook emails and ad surges around moments like Giving Tuesday, Boxing Day and Jan 1-3

5. Optimise your donation journey

Aim for 20% conversion rate on page - don't push people away once you've persuaded them to click

4. Line up your influencer partners

Allow freedom for them to speak about your cause in a way that's authentic to them and their followers - and be open to paying for their content and time

3. Build your warm audience

A big and responsive email or social following list gives you a strong community to fundraise with - look to TikTok for new audiences and soft-opt in changes will help next year too

2. Secure a matched gift

Big Give or similar appeals really motivate people to give, so worth applying for

1. Define your proposition

This will make or break your fundraising success, don't rush it, or allow it to be weakened by committee.

Winter fundraising trends for 2025:

📣 Influencers are critical, but authenticity wins
📺 Connected TV surging for non-profits in US - now UK?
🤑 Meta ads cost +16% in 2024, expected to continue up
🤖 AI search pushing paid search ads down the page

Sign up for more in your inbox forwardaction.uk

From our live winter fundraising webinar - top lessons from 2024:

🤝 Matched giving drove record results
✉️ Email still works - but it needs to be sharpened
☃️ Cold audiences are expensive and unpredictable
🎯 Specific, tangible propositions outperformed
⏰ Volume and timing beat creativity alone

Thanks to everyone who joined us to talk about soft opt-ins and the potential impact on your supporters! The webinar recording will hit your inbox soon - plus a blog post packed with tips and highlights 👀

Got thoughts or feedback on our webinars? Let us know ✅ docs.google.com/forms/d/e/1F...

Tech challenges are holding progressive orgs back when speed is crucial. The good news? Our report, From Roadblocks to Results, offers exclusive insights and practical guidance to tackle the biggest tech hurdles of 2025.

👉 Read it now! bit.ly/3RC0mx9

Too many great causes are being held back by the wrong tech.

Join our FREE webinar for a first look at our new report. We'll dive into the biggest digital tech challenges facing charities – and how to tackle them.

Join us on 24 April, 9am 💻

actions.forwardaction.uk/a/webinar-ap...