Fred Jacobs
@fnjacobs.bsky.social
Media consultant, Detroiter, audience, researcher, coffee drinker, and blogger. Trying to do the right thing.
Nice to know there are still good jobs out there, and there’s somebody looking out for me. Lucky day!
June 24, 2025 at 9:27 PM
Nice to know there are still good jobs out there, and there’s somebody looking out for me. Lucky day!
Agencies claim radio lacks attribution. Oh yeah? I’ve got your attribution right here. Radio works. bit.ly/4mYwTMa
Radio And The Power Of The Parasocial
Seemingly every day in the trades we read about research studies trying to prove the value and impact of broadcast radio. In today's post, ironically, it's the research maven with a "real-life story a...
bit.ly
June 18, 2025 at 12:32 PM
Agencies claim radio lacks attribution. Oh yeah? I’ve got your attribution right here. Radio works. bit.ly/4mYwTMa
What’s the next big thing for dashboard audio? Dashboard video. bit.ly/4094mto
Want To Watch Videos On Your Apple CarPlay? Buy An Aston Martin
When you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio's #1 listening locatio...
bit.ly
June 17, 2025 at 12:24 PM
What’s the next big thing for dashboard audio? Dashboard video. bit.ly/4094mto
How the Momentum conference changed my views about loyalty and fulfillment of a station‘s mission. bit.ly/3HqCkTP
It's The Christian (Radio) Thing To Do
I'm back from Momentum 25, the annual conference put on by the Christian Music Broadcasters. As is the case year after year, 700 attendees made the trek to steamy Orlando to learn, share, commune, wor...
bit.ly
June 3, 2025 at 12:22 PM
How the Momentum conference changed my views about loyalty and fulfillment of a station‘s mission. bit.ly/3HqCkTP
Edison Research has done the radio industry, a big service by starting a discussion about wake up times for average Americans. But Radio programmers need this data for their local audiences. Here’s how to get the answers. bit.ly/44Yj9KW
Is It Time For Radio to WAKE UP?!
For a half century, I've conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where...
bit.ly
June 2, 2025 at 10:22 PM
Edison Research has done the radio industry, a big service by starting a discussion about wake up times for average Americans. But Radio programmers need this data for their local audiences. Here’s how to get the answers. bit.ly/44Yj9KW
For radio, the perils of “rebranding.“ bit.ly/3HkHOzr
For Radio, The Perils Of Rebranding
Don't look now, but an apparent new marketing trend is "rebranding"—new logos and stylings for existing brands. For others, however, it's more radical surgery—changing a brand's name altogether. Today...
bit.ly
May 31, 2025 at 7:24 PM
For radio, the perils of “rebranding.“ bit.ly/3HkHOzr
TikTok’s appeal is skewing older. All the more reason why most radio brands should have an active TikTok strategy. bit.ly/3Z4hijY
Will Radio Jump On TikTok's "Silver Express?"
Social media continues to evolve. Proof of that in 2025 is the rapid growth, maturation, and buzz for TikTok. If you get beyond the controversy over its ownership, TikTok has emerged as a reliable too...
bit.ly
May 27, 2025 at 2:19 PM
TikTok’s appeal is skewing older. All the more reason why most radio brands should have an active TikTok strategy. bit.ly/3Z4hijY
Radio and cars used to have a very happy relationship. But now things are moving in a different direction more quickly than you might think. bit.ly/43DAJCG
Turn Up The Radio (If You Can Find It)
A major focus for broadcassters these past two years has been the long-awaited legislation to lock in AM radios in every U.S. manufactured car. But these days, that story is just the tip of the iceber...
bit.ly
May 21, 2025 at 1:43 PM
Radio and cars used to have a very happy relationship. But now things are moving in a different direction more quickly than you might think. bit.ly/43DAJCG
Which member of your staff with the audience like to have a beer with? Who is your standardbearer? bit.ly/45hEyPa
Who At Your Station Would The Audience Like To Have A Beer With?
Thinking about your radio station or the ones you've worked for in the past, the truly great, successful ones very likely had a "standard bearer," that one personality who stood out above the pack. In...
bit.ly
May 20, 2025 at 12:59 PM
Which member of your staff with the audience like to have a beer with? Who is your standardbearer? bit.ly/45hEyPa
Imagine… Commanding your Google Home to stream your favorite station. What you get back is… “Radio silence. In actuality, Google Home devices suffered a system-wide outage recently, preventing most stations from being played. And most people in radio had no idea it was happening. bit.ly/4kL8cBd
Lessons For Radio From The Recent Google Home Outage
Have you heard about the Google Home glitch that prevented most radio streams working - for weeks? Neither had I until consultant James Cridland surfaced the problem in his "Radioland" newsletter over...
bit.ly
May 19, 2025 at 11:42 AM
Imagine… Commanding your Google Home to stream your favorite station. What you get back is… “Radio silence. In actuality, Google Home devices suffered a system-wide outage recently, preventing most stations from being played. And most people in radio had no idea it was happening. bit.ly/4kL8cBd
Another strong Sunday blog post, Dick. Thanks for the Techsurvey shout out.
Remembering a time when great radio personalities ruled the airwaves on virtually every broadcast signal.
dicktaylorblog.com/2025/05/18/h... @fnjacobs.bsky.social
dicktaylorblog.com/2025/05/18/h... @fnjacobs.bsky.social
How You Say It, Makes All the Difference
A few of weeks ago, my wife Sue & I went to two different churches for Easter Sunday services; our new church, where we just became members and our old church where we exchanged our vows of com…
dicktaylorblog.com
May 18, 2025 at 12:04 PM
Another strong Sunday blog post, Dick. Thanks for the Techsurvey shout out.
There have been many egregious, snubs and weird inclusions into the Rock & Roll Hall of Fame over the years but this guy needs to get in. bit.ly/4jVLCW9
The Rock Hall's Most Egregious Snub Yet?
The Rock & Roll Hall of Fame in Cleveland is as well-known for its controversial omissions and inclusions as it is for the music that originally put the place on the map. And now, a new campaign to pr...
bit.ly
May 16, 2025 at 2:42 PM
There have been many egregious, snubs and weird inclusions into the Rock & Roll Hall of Fame over the years but this guy needs to get in. bit.ly/4jVLCW9
Three big socioeconomic shifts since Covid every radio programmer and seller should know about. bit.ly/44EpdIu
3 Socio-Economic Shifts Every Radio Programmer And Seller Should Be Aware Of
Radio has enjoyed long periods throughout its storied past where habitual listening became deeply rooted in the American psyche. But in recent years, big historical moments like COVID have spurred beh...
bit.ly
May 14, 2025 at 4:15 PM
Three big socioeconomic shifts since Covid every radio programmer and seller should know about. bit.ly/44EpdIu
It may have been the dumbest contest in radio history, and I’m proud to have been a part of it. bit.ly/4klqeK3
"It Was The Dumbest Contest In Radio History"
In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experi...
bit.ly
May 13, 2025 at 5:11 PM
It may have been the dumbest contest in radio history, and I’m proud to have been a part of it. bit.ly/4klqeK3
What if broadcast radio did something right out of left field? bit.ly/3F4fRLx
May 9, 2025 at 1:06 PM
What if broadcast radio did something right out of left field? bit.ly/3F4fRLx
Five lessons radio program directors can learn from NBA coaches. bit.ly/4jNZlP0
Why Radio P.D.s Are A Lot Like NBA Coaches
Five traits great NBA coaches and radio programmers share.
bit.ly
May 8, 2025 at 11:46 AM
Five lessons radio program directors can learn from NBA coaches. bit.ly/4jNZlP0
What’s the guy in the next car listening to? (Probably not your radio station.) bit.ly/4iSRnTb
The Guy In The Next Car
There is always lively debate in radio circles about whether the quality of today's stations can even touch how things sounded "back in the day." But the more salient issue is the loss of the shared r...
bit.ly
May 6, 2025 at 3:08 PM
What’s the guy in the next car listening to? (Probably not your radio station.) bit.ly/4iSRnTb
Excited to tell you, I’ll be speaking at this great conference, presenting Techsurvey 2025 - The Sports Radio Edition. See you next week in Chicago.
April 30, 2025 at 2:32 PM
Excited to tell you, I’ll be speaking at this great conference, presenting Techsurvey 2025 - The Sports Radio Edition. See you next week in Chicago.
Why smart radio stations are circling the wagons around their “superfans.” bit.ly/4jLKT9G
April 28, 2025 at 4:17 PM
Why smart radio stations are circling the wagons around their “superfans.” bit.ly/4jLKT9G
Why doubling down on “super fans” is the smartest move for radio in 2025. bit.ly/4jLKT9G
The Exponential Value of Nurturing Radio Superfans
Across the world wide web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of "superfans,"...
bit.ly
April 28, 2025 at 12:44 PM
Why doubling down on “super fans” is the smartest move for radio in 2025. bit.ly/4jLKT9G
What’s it like to bring a radio station back from the dead? I was an accomplice and I’ll tell you all about it. bit.ly/4iDIH3j
In Radio, You Just Never Know
Some of the biggest successes in both the music and radio industries have the been most unlikeliest.
bit.ly
April 17, 2025 at 12:21 PM
What’s it like to bring a radio station back from the dead? I was an accomplice and I’ll tell you all about it. bit.ly/4iDIH3j
How a scary headline about the mortality of print magazines translates to AM/FM radio. The industry face as many challenges as the NAB convention gets underway in Las Vegas. bit.ly/43DAPLa
Why AM/FM Radio Will Never Die
It's NAB week for broadcasters, the annual industry gathering in Las Vegas. And it is coinciding with economic uncertainty, highlighted by plummeting stock prices and much hand-wringing. This isn't th...
bit.ly
April 7, 2025 at 5:23 PM
How a scary headline about the mortality of print magazines translates to AM/FM radio. The industry face as many challenges as the NAB convention gets underway in Las Vegas. bit.ly/43DAPLa
In radio, baseball, and tariff wars, life is not always fair. But compete we must. bit.ly/4lgwdkA
April 1, 2025 at 2:30 PM
In radio, baseball, and tariff wars, life is not always fair. But compete we must. bit.ly/4lgwdkA
Writing today’s blog, I learned that 90% of Americans have a “bucket list.” Here’s how radio could become a part of the experiential movement. bit.ly/4i5idHG
March 31, 2025 at 9:13 PM
Writing today’s blog, I learned that 90% of Americans have a “bucket list.” Here’s how radio could become a part of the experiential movement. bit.ly/4i5idHG
Can we just get a show of hands? How many of you think that taking apart the entire government is good for the economy?
March 28, 2025 at 4:26 PM
Can we just get a show of hands? How many of you think that taking apart the entire government is good for the economy?