Alt text is the unsung hero of the internet.

Read my full post on The Marketing Meetup's website: https://themarketingmeetup.com/blog/what-is-alt-text-and-why-does-it-matter/

Video description: I'm a white woman with blonde hair. I'm sitting in front of a pale pink wall with hanging prints.

I try to be the clearest, most accessible communicator I can be.

And yet… I sometimes struggle.

- I get stressed/distracted
- I show up with brain fog
- I’m exhausted after a bad night’s sleep

Video description: I'm a white woman, I'm sitting in front of a pale pink wall with framed prints.

When giving instructions, include 3 things:

1. What you want done
2. When you want it done
3. Why it matters

This is what Ellie Middleton calls the "what, by when, and why" framework.

Video description: I'm a white woman with blonde hair, sitting in front of a pale pink wall with framed prints.

“Hey, can we talk?”

My brain translates that as: "You're in big trouble."

Context can prevent stress for a lot of ADHDers - and many other folks!

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Join my 12-week course on inclusive and accessible communication: https://f.mtr.cool/povfwlnciy

(Starts 23 September!)

Video description: I'm a white woman with blonde, tied-up hair and a pink and white striped shirt. Framed prints are hung on the wall behind me.

Me: I’ll just film a quick video.

My hair: have fun with that 🙃

Video description: a compilation of video snippets I’ve deleted, including deep sighs, messy hair, awkward pointing, and asking, “Is that on?” Dark green text reads: "The reality of filming social media content:"

A phrase I (a very literal thinker) always misunderstand:

"Watch out."

What's something you take too literally? 🥲

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#Neurodivergent

I've got good news and great news.

Good news: creating inclusive and accessible content isn't complicated.

Great news: Bold Type is back on 23 September!

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Alt text or image descriptions?

Both. 

That way, your content will work better for:

- blind or low-vision people,
- neurodivergent people,
- anyone on a platform where alt text fails to load.

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Inclusive and accessible communication is a skill.

One you can learn, practise, and feel confident using.

Sign up for Bold Type today: https://f.mtr.cool/zkmyurkxcc

Video description: I’m a white woman with blonde hair, wearing a pink shirt.

Accessible content can be as simple as:

1. Alt text and image descriptions
2. Using short sentences
3. Keeping emojis to the end of sentences
4. Using #PascalCase
5. Making your calls-to-action specific

Vid description: I'm a white woman with blonde hair, wearing a pink and white striped shirt.